This document discusses how beacon technology can be implemented in malls to improve the customer experience. Key applications include loyalty programs and dynamic pricing based on customer data collected from beacons. Beacons also enable indoor navigation in malls, check-ins at events, analytics on customer movement, and targeted notifications and advertisements. The document argues that beacons allow malls to deliver personalized experiences, strengthen customer relationships, and increase loyalty.

1. Beacon Technology
Implementation in
Malls

2. THE FUTURE IS MOBILE
Transparent, Dynamic, and Seamless.
Delivering personalized
experiences will be key.
The days of one-size- fits-all
customer service are over.
No-click future is here
Eliminate inefficiencies in
managing staff.
Use technology to strengthen
customer relationships through
valuable insights.
Data will be more accessible
and powerful.
Loyalty and reward schemes
will see effectiveness through
mobile.

3. It’s all about customer experience
Loyal customers are worth
upto 10 times, as much as
their first purchase.

4. Loyalty / Rewards card integration and offering dynamic
pricing based on customer loyalty is possible through
beacons.

5. Conduct Instant surveys on Products/Services, Employee
feedback surveys, and customer experience surveys.

6. Indoor Navigation inside malls is possible using beacons
Indoor navigation help
customers locate
shops, facilities, food
courts, restrooms etc.
with ease.

7. Beacon for
Events and
programs
in the mall
•Auto Check-in to the event and receive m-pass.
• Indoor navigation to identify halls, food court
and other facilities.
•Visitor movement tracking and data.
•Venue information, notifications and important
announcements.
•Real time polls and voting.
•Push details of speaker and sessions while near a
hall.
• Information on booths and stall while passing by.
•Search and locate people of interest with ease.

8. Heat Maps and Analytics using beacons
Get analytics and heat
maps on customer
movement inside the
mall, helping better ad
placements and
planning. Insights on
customer purchase
behavior and dwell
time.

9. Other benefits of beacon implementation
Send welcome message
to greet the customer
walking into the mall
Run Real time,
contextual, in-stores
advertisements based
on purchase history and
interests.
Get notified when a
loyal customer walks
in, assign support staff
and provide specific
deals to them.
Gamification of
products and brands
can be carried out using
beacons. Eg. Treasure
hunts to find products
inside the mall.
Beacon network
provides small business
owners an
advertisement platform
and mall owners an
additional revenue
model.
Push notifications on
cab facility, car parking
information at exit of
the mall.

10. www.bfonics.com
@bfonics bfonics
Proximity Marketing, Simplified