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Rewango - Proximity marketing platform

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Proximity marketing platform for retailers and brands to multiply their store foot-falls and increase sales.

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Rewango - Proximity marketing platform

  1. 1. “ The pace of change is accelerating faster than we anticipated a year ago” Blake Nordstrom, President of Nordstrom April, 2014
  2. 2. We are living in the “age of the Customer”
  3. 3. Past (PULL)
  4. 4. Today (PUSH)
  5. 5. “ According to Gartner, context-aware technologies are expected to make a $96 billion dollar impact on annual consumer spending across the globe by 2015. “
  6. 6. Gartner also predicts that in 2013 more than half of Fortune 500 companies will have context-aware computing initiatives...
  7. 7. About Rewango Rewango's Context Aware Proximity Targeting Suite (Software and Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy- WiFi technology to reinvent the in-store shopping experience. ➢ For Consumers: The smartphone becomes an integral part of the in- store experience, informing and motivating buying decisions when it matters most. ➢ For Retailers and brands: A new way to increase in-store footfalls and drive sales by influencing consumers with actionable content and offers at the the right place at the right time (contextual proximity marketing)
  8. 8. Agenda ➢ Mobile Marketing Landscape ○ What is Proximity Marketing ○ Why Proximity Marketing ○ Who uses Proximity Marketing ➢ Proximity Marketing using Rewango ○ How it Works ○ For Brands ○ For Retailers ○ Benefits ○ Rewango Proximity Marketing Suite ○ WiFi VS Bluetooth ○ Campaign Deployment and Management
  9. 9. Agenda ➢ Mobile Marketing Landscape ○ What is Proximity Marketing ○ Why Proximity Marketing ○ Who uses Proximity Marketing ➢ Proximity Marketing using Rewango ○ How it Works ○ For Brands ○ For Retailers ○ Benefits ○ Rewango Proximity Marketing Suite ○ WiFi VS Bluetooth ○ Campaign Deployment and Management
  10. 10. What is Proximity Marketing ? ➢ Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages. ➢ Rewango's Proximity Targeting uses Bluetooth or our proprietarty low energy Wi-Fi technology to send messages electronically to nearby consumers.
  11. 11. Why Proximity Marketing ? It's simple! At least 90% of your customers may be reached via WiFi on their mobiles. ➢At their permission, ➢With full measurability, ➢At zero cost per customer!
  12. 12. Currently, there are more than ~ 200 million CONNECTED smart mobile devices in the hands of consumers. As this figure continues to grow and mobile devices become more of a necessity; the effectiveness of Proximity Targeting increases.
  13. 13. Who uses Proximity Marketing
  14. 14. Agenda ➢ Mobile Marketing Landscape ○ What is Proximity Marketing ○ Why Proximity Marketing ○ Who uses Proximity Marketing ➢ Proximity Marketing using Rewango ○ How it Works ○ Benefits ○ For Retailers ○ For Brands ○ Rewango Proximity Marketing Suite ○ Rewango’s Low Energy WiFi Beacon ○ WiFi VS Bluetooth
  15. 15. How it Works
  16. 16. … in little more detail
  17. 17. Benefit s
  18. 18. Service and Engagement are at the core of location services in retail
  19. 19. Service and Engagement are at the core of location services in retail
  20. 20. Rewango Proximity Marketing Technology is the connective tissue ...
  21. 21. For Brands ➢ Increase mobile engagement ➢ Retailer-branded experiences ➢ Seamless and valuable for consumers ➢ Combat showrooming ➢ Influence buying decisions at right place/time ➢ Enhance in-store shopping experience ➢ Insights into in-store shopping
  22. 22. For Retailers ➢ Increase mobile engagement ➢ Retailer-branded experiences ➢ Seamless and valuable for consumers ➢ Combat showrooming ➢ Influence buying decisions at right place/time ➢ Enhance in-store shopping experience ➢ Insights into in-store shopping
  23. 23. Rewango Proximity Marketing Suite Rewango's Proximity Targeting Suite (Software and Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy-WiFi technology to re- invent the in-store shopping experience. Rewango’s proximity targeting suite is a new, contextual algorithm powered form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise ➢ For Consumers: The smartphone becomes an integral part of the in- store experience, informing and motivating buying decisions when it matters most. ➢ For Retailers and brands: A new way to increase in-store footfalls and drive sales by influencing consumers with actionable content and offers at the the right place at the right time (contextual proximity marketing)
  24. 24. What is a Beacon? ➢ Beacons are small wireless devices that broadcast radio signals using Bluetooth Low Energy (BLE) or WiFi Signals ➢ Smartphones that are nearby listen for these signals and communicate with the beacon and deliver content and experiences.
  25. 25. Different types of Beacon Bluetooth based Wifi Based
  26. 26. What do we recommend (our take) WiFi Based Reason: WiFi based technologies also have a special advantage in India, a country with ~200 Mn connected smartphone devices where most of the users (higher percentage) have WiFi - ON and not bluetooth.
  27. 27. Rewango’s Low Energy WiFi Beacon There are certain inherent benefits of WiFi technology that can have much greater impact that than the Bluetooth based beacons. Hence, our in-house engineering team have designed WiFi Beacons that combines the best of Low-energy- bluetooth devices with the best of WiFi Technology. Rewango's Low-energy-WiFi Beacons are as cheap and power efficiant as the bluetooth based beacons while the WiFi technology enables them to detect proximity at a much more granular levels.
  28. 28. Bluetooth Beacons vs WiFi Beacons
  29. 29. Does Rewango Manufacture these Beacons ? Yes !
  30. 30. How to manage these Beacons ➢ A cloud based software console that leverages beacons to deliver content and experiences to people based on proximity to things in the physical world.! ➢ Rewango’s console turns your existing smartphone app into a powerful proximity marketing platform.
  31. 31. Salient Features of Rewango’s Low-Energy WiFi Beacon ➢ Works indoors ➢ Permissions Based ➢ Precise, adjustable range (Tap – 100m) ➢ Passive/automatic for consumers ➢ Battery-powered (1+ yr. life) ➢ Low Power consumption ➢ Easy set-up & maintenance ➢ Low infrastructure investment ➢ Work across iOS and Android ➢ Growing ecosystem momentum
  32. 32. Tell me more about Beacons
  33. 33. It consumes very less power Most people have WiFi-ON and NOT bluetooth
  34. 34. It Works indoor Bluetooth and WiFi works indoor when GPS doesn’t
  35. 35. It runs in the background A phone need only be powered on in order to accept a BLE or WiFi beacon’s signal and forward the ID to a server.
  36. 36. WHAT ABOUT PRIVACY?
  37. 37. Application user controls and the opt-in process are critical for success with this type of technology.! We expect that value or utility based applications will be the most successful
  38. 38. WHAT’S THE OPPORTUNITY? Think of all the different objects you walk past in a single day. These ‘objects’ can now trigger custom events on your smartphone app. The physical world can become a whole new customer engagement channel.
  39. 39. THERE ARE TWO REQUIREMENTS TO ROLLOUT A PROXIMITY MARKETING CAMPAIGN
  40. 40. 1. You need to have a physical location 2. You need to have a native smartphone app
  41. 41. REWANGO’S PROXIMITY MARKETING SUITE IS AN END-TO-END TURNKEY SOLUTION THAT CAN TAKE CARE OF ALL YOUR PROXIMITY MARKETING NEEDS. OUR SERVICES INCLUDE 1. NATIVE MOBILE APP DEVELOPMENT 2. SDK FOR COMPANIES WHO ALREADY HAVE AN APP 3. WIFI/BLUETOOTH BEACON DEPLOYMENT 4. CLOUD BASED SOFTWARE CONSOLE TO MANAGE CAMPAIGNS
  42. 42. THANK YOU ! CONTACT: DEBOPRIO@REWANGO.COM PHONE: +91 7722008002

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