1. INTEGRATED
SDK
COMMERCE
MGMNT
BEACON
Ad-ID
MEDIA
ASSET
NATIVE APPBROADCAST
MVPD OPT-IN /UPDATE
Video subscribers opt-in for offers through
Multichannel video programming distribution
including linear and time shifted video on a
set top box, smart TV, Internet service,
over the top service, digital media player,
game console, digital place based video.
The native application installed on
the mobile device includes thinaire’s
ID management software for recognizing
and processing Ad-IDs. Subscribers
opt-in for brand advertiser notifications
through the native mobile application.
When subscribers opt-in for brand offer
engagement, the originating media channels
are attributed to consumer mobile actions.
When the opt-in consumer enters within a
radio field of a transmitting beacon, the
corresponding brand experience is triggered
through the edge network.
A native application of the mobile device
equipped with thinaire’s sofware will deliver
the brand experience based upon business
rules, environmental context, consumer
modality and preference selections.
Experinces may be delivered through a mobile
application: native, HTML, hybrid, retailer app,
brand advertiser app, TV /video app,
shopping app, travel, ticketing, messaging
or wallet app, etc.
NTWRK ID: PLAYER /STB ID: SUBSCRIBER ID: AD-ID NATIVE APP ID: DEVICE ID CAMPAIGN ID: VENDOR /RETAILER ID EXCH. ID: NATIVE APP ID: CUSTOMER ID
IMPRESSION /BRAND OPT-IN IF YES ON OPT-IN RE-ENGAGE /SERVE EXPERIENCE
MCAST
STB
OTT
IPTV
DMPDPBV
2.
BRAND
APP
1.
STORE
APP
NATIVE
APPS
3.
MVPD
APP
4.
APP EXCH
NTWRK
CONNECT
OPT-IN
TARGET
ACTIONS
5.
VERTICAL
APP
THINAIRE 052915 CROSS DEVICE DISCOVERY & ENGAGEMENT FACTORING APPS & ATTRIBUTION DRAFT V2
ID MANAGEMENT
TRANSMEDIA STORY TIME