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10 ideas from
IBM InterConnect 2015
in Las Vegas
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Onyx Beacon conducted recently its
first large-scale de...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
This was a four-day event, which has seen more than
20,...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Beacon One, placed on
the official sign of the event,
i...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Here are the 10 key findings we gained
through this exp...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
1. Create a complete event scenario
Build a complete sc...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
2. Think about full coverage
Try to cover with your sce...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
3. Use a detailed map
Get or create a complete map of t...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Beacons infrastructure,
covering the public spaces
of t...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
4. A powerful communications plan
Segment the general a...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
5. Smart and effective layout of beacons
Create a beaco...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
6. Take advantage of “dead times”
You already know that...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Different Onyx Beacon
positionings in the event area
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
7. Preserve/protect your beacons
When you place the bea...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
8. Be relevant and engaging
Adapt your entire communica...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
9. Be optimistic when planning
At this edition of IBM I...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Beacon One discretely inserted
in a directional banner
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
10. Analyse data and project next steps
The beacons inf...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Enterprise Beacon placed at the
entrance in The Grand G...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
+++ Bonus idea: Build the future
At the end of the even...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Our Enterprise Beacon
at the exit of Grand
Garden Arena...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Onyx Beacon participated in this event through a partne...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Aerosmith concert, an
extraordinary experience.
Our bea...
www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas
Thank You.
www.onyxbeacon.com
sales@onyxbeacon.com
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Onyx Beacon - 10 ideas from IBM InterConnect 2015

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Onyx Beacon conducted recently its first large-scale deployment implemented on a large and prestigious event of international scope.
We placed a complex infrastructure of 50 Beacons controlled by the Onyx Beacon CMS at the largest high technology conference organized by IBM in America,
InterConnect 2015.

Published in: Devices & Hardware
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Onyx Beacon - 10 ideas from IBM InterConnect 2015

  1. 1. 10 ideas from IBM InterConnect 2015 in Las Vegas
  2. 2. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Onyx Beacon conducted recently its first large-scale deployment implemented on a large and prestigious event of international scope. We placed a complex infrastructure of 50 Beacons controlled by the Onyx Beacon CMS at the largest high technology conference organized by IBM in America, InterConnect 2015.
  3. 3. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas This was a four-day event, which has seen more than 20,000 participants that witnessed the future, reinvention and innovations of cloud, mobile, DevOps, security and more. This event included over two thousands technical sessions, 42 tracks, 8 streams, and 3 general sessions and was hosted by Mandalay Bay and MGM Grand resorts in Las Vegas at the end of February.
  4. 4. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Beacon One, placed on the official sign of the event, in the hotel lobby
  5. 5. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Here are the 10 key findings we gained through this experience. We would like to share these ideas with you, in order to improve your future projects in the sector of public events.
  6. 6. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 1. Create a complete event scenario Build a complete scenario script before the entire event, considering its program and agenda. Anticipate, define clearly the schedule segments, imagine where the groups of participants will be hour by hour and minute by minute. Try to imagine on what will they focus their attention on every defined interval of time, and what types of interaction expectations have they regarding the event’s program.
  7. 7. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 2. Think about full coverage Try to cover with your scenario all the 24 hours of a day, the whole period of the event and all the areas where the attendees will walk during the event. In addition to the areas where the event takes place, you must include in the sectors covered by beacons also the accommodation, entertainment and leisure sectors, the restaurants, lounges, bars and cafes, and even the vehicles that provide transportation of participants between locations.
  8. 8. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 3. Use a detailed map Get or create a complete map of the entire location hosting the event and the attendees, study carefully the dimensions of the rooms, the layout of the furniture, the accessories and event mobile infrastructure and study walls’ thickness. This map will help you to intelligently place the entire communications infrastructure and insure that all your iBeacon devices are perfectly functioning and fulfill their roles.
  9. 9. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Beacons infrastructure, covering the public spaces of the event locations
  10. 10. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 4. A powerful communications plan Segment the general audience according to the program of the event and the special sessions included in the program. Use the aforementioned scenarios and draw relevant and meaningful sub-programs of communication for each identified audience segment. Try to put yourself in the place of guests and imagine what messages / offers / coupons / incentives would they like to receive and what might pleasantly surprise them.
  11. 11. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 5. Smart and effective layout of beacons Create a beacons’ layout that covers all the areas, all the scenarios and needs mentioned in your communications plan. Calculate precisely the range of action for each beacon, ensure complete coverage of all areas and avoid duplication of coverage for the beacons belonging to different groups (tags) and which will have to carry different messages and to reach different targets. This layout will also help you, at the end of the event, to recover all your equipments.
  12. 12. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 6. Take advantage of “dead times” You already know that in all “dead” moments, meaning those segments of time in which nothing important happens, all eyes are on the screens of phones and tablets. Take advantage of the breaks between sessions, the periods in which visitors are transported from one place to another and the moments spent by them in common areas. For this purpose, place beacons in buses, lounges, cafes, restaurants and hotels’ hallways.
  13. 13. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Different Onyx Beacon positionings in the event area
  14. 14. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 7. Preserve/protect your beacons When you place the beacons, make sure you place them in positions in which they can deliver signal without obstruction or distortion, but at the same time they should be masked by some elements of decor or be placed at a sufficient height. Participants in such events are funny guys, very passionate about technology, extremely curious and creative and they will definitely want to know what are these tiny-trendy-toys and especially to discover what lies beneath their nice casing.
  15. 15. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 8. Be relevant and engaging Adapt your entire communication plan to the context of the event and to the participants’ typology. Fully understand and assume their insight. Forward them valuable information, entertainment and incentives. Avoid spamming your guests. Offer a pleasant experience and useful and interesting information that they will appreciate and voluntarily distribute to their colleagues, friends and social networks. Live the event together with them and adapt the content delivered through iBeacons depending on the quality of moments that take place.
  16. 16. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 9. Be optimistic when planning At this edition of IBM InterConnect we discovered that the public exceeded the most optimistic expectations in terms of adapting to new technologies, professional quality and individual attitude. 97% of participants have downloaded the mobile app specially built for the occasion, and 80% of them actively used this application, opening their Bluetooth connection and receiving the content created by the organizers. The rate of engagement achieved through mobile application was excellent, being double than the initial expectations of the organizers.
  17. 17. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Beacon One discretely inserted in a directional banner
  18. 18. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas 10. Analyse data and project next steps The beacons infrastructure administrated by our iBeacon CMS is offering a rich database of analytics, regarding the participants’ quality, behaviour and interests. All this very accurate information could be very valuable for your future marketing plans and programs. At the same time, this data could be very useful in order to improve the layouts, the communications techniques and the marketing content for your future activities.
  19. 19. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Enterprise Beacon placed at the entrance in The Grand Garden Arena, before the Aerosmith concert
  20. 20. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas +++ Bonus idea: Build the future At the end of the event, when your guests are leaving the Grand Garden Arena, where the rockers from Aerosmith offered an extraordinary show, make sure that you extract the well- deserved benefits of a successful event and you capitalize on the enthusiasm generated by an energizing concert. Exactely when they are leaving the concerts hall, send to the participants an invitation to your next event or a “take it or leave it” offer with an attractive discount for your newest or next product.
  21. 21. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Our Enterprise Beacon at the exit of Grand Garden Arena after the Aerosmith concert
  22. 22. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Onyx Beacon participated in this event through a partnership with AllianceTech, one of the market leaders in organizing and monitoring events within United States. Many Fortune 500 companies usually select Alliance Tech to meet their attendance tracking needs in public conferences and fairs. We are grateful to our partners at AllianceTech for their confidence, support and excellent collaboration in this partnership.
  23. 23. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Aerosmith concert, an extraordinary experience. Our beacons were there, trust us.
  24. 24. www.onyxbeacon.com10 ideas from IBM InterConnect 2015 in Las Vegas Thank You. www.onyxbeacon.com sales@onyxbeacon.com

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