The document summarizes AirTight Networks' Social Wi-Fi solution for retailers. It allows retailers to gain insights into customer behavior through Wi-Fi analytics. It also enables retailers to integrate social media channels into their Wi-Fi captive portals to better engage customers and convert them into loyal promoters. This can help increase revenue and brand equity. The solution provides real-time and historical data on Wi-Fi usage and allows customizing the guest Wi-Fi portal with social login and rewards for promoting the retailer on social media.

1. AIRTIGHT NETWORKS SOLUTIONS BRIEF
© 2013 AirTight Networks, Inc. All Rights Reserved.
AirTight Social Wi-Fi™ for the Retail Store of the Future
Where Clicks Meet the Bricks
The retail store of the future will deliver a seamless and personalized consumer experience with
omnichannel retailing to gain and sustain a competitive advantage and drive higher sales. Two
technologies are poised to play a key role in this transition: Social media and Wi-Fi, the two de-facto
modes of communication of this mobile age.
AirTight Networks combines these two technologies to deliver a complete Wi-Fi solution for retailers
ready to move to the store of the future, today.
Wi-Fi Analytics for Business Intelligence
Retailers can leverage AirTight's Wi-Fi analytics to gain insight into consumer behavior, and use the
intelligence to better engage with their customers.
Distribution of Smart Devices
Going beyond just providing Wi-Fi for in-store applications and
guest access, AirTight Social Wi-Fi™ enables retailers to derive
business intelligence from real-time and historical Wi-Fi analytics,
convert customers into loyal promoters via integration of social
channels and customized Wi-Fi captive portals, and in turn, increase
revenue and brand equity.

2. AIRTIGHT NETWORKS SOLUTIONS BRIEF
© 2013 AirTight Networks, Inc. All Rights Reserved.
The analytics engine provides real-time and historical information such as:
• Number and types of Wi-Fi devices
• Number of Wi-Fi connections
• Dwell time
• In-store Wi-Fi activity
With AirTight’s patented location-based management, the analytics can be dissected in the context of a
particular store, brand, or franchise, for group of stores, or across the entire deployment, and can be
viewed for chosen times of the day or on a daily, weekly or monthly basis. Wi-Fi analytics reports can be
generated on demand or scheduled for automatic generation and archival or delivery by email.
Empowering Guest Wi-Fi with Social Media
Based on the business intelligence, retailers can integrate social media channels with AirTight's
customizable guest Wi-Fi captive portals to better engage with their customers and turn them into loyal
promoters, encourage them to opt into marketing programs, for instance, via Facebook Connect and
reach out to them via geo-marketing campaigns, e.g., push coupons or special offers.
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1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
AirTight Social Wi-Fi workflow
Step 1. Customize the Guest Wi-Fi captive portal with your brand and integrate your social channels
such as Facebook, Twitter, LinkedIn and Google+. On connecting to the Guest SSID, users will see your
branded captive portal. They can then use the social channel of their choice to log in and enjoy the
Guest Wi-Fi access.
Step 2. You can readily implement various social payment workflows with AirTight Social Wi-Fi. For
instance:
• Sign up your Guest Wi-Fi users as a Facebook fan or a Twitter follower; or
• Let them additionally spread your custom message via social media; or
• Let them share special offers with their friends and drive higher sales; or
• Encourage them to give you more details using Facebook Connect or other registration forums
and opt in to your on-site and online (e.g., email) marketing programs.
Step 3. Finally, your Guest Wi-Fi users can be redirected to your chosen webpage, e.g., your website, an
online ordering portal, or a landing page with a special offer for your loyal promoters!
For more information, please call us at +1 (877) 424 7844 or email us at info@airtightnetworks.com.