How will beacons reinvent your industry? A look at its many applications across retail, FMCG, travel, banking, and real estate.

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Imagining a world with BEACONS

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Beacons will disrupt industries
Source: Left photo: https://www.flickr.com/photos/eflon/5758547661/sizes/l/
Beacons are the new frontier for businesses. When done right, it will enable brands to deliver customer experiences like never before.

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Bridges the physical and digital
Beacons will bridge the present divide between digital marketing and buying in store.

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Provides micro- location context
Beacons can pinpoint a person’s exact location—more precise than the existing location-based services such as GPS
Source: Gimbal Context Aware Platform

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Wi-Fi < 50m
GPS < 10 m
iBeacon < 10cm
Increased tracking precision

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Source: Gimbal Context Aware Platform
One area, various messaging

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Source: Gimbal Context Aware Platform

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Source: Gimbal Context Aware Platform

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How do beacons work?

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Beacon
App
What You Need
To use beacons, you need a compatible mobile app that picks up signals from the beacon device.
Source: http://synappse.co/ibeacons-in-retail/

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Beacons as lighthouses
Beacons send signals
Signals are picked up by the app

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How will Beacons affect your business?

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Disclaimer:
Some of the photos we used were borrowed from existing branded apps, which are not necessarily Beacon-enabled. Credits were given for these images.

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For Airlines

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When consumers enter the airport, send travelers the corresponding check-in counters for your airline and what time it will be opened .
Provide check-in details
Source: http://arabianindustry.com/aviation/united-arab-emirates/photos/2014/mar/18/photos- mobility-beacons-airport-possibilities-4636853/#sitas-chief-technology-officer-and-the-head-of- itlbjitidthltillt

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Guide travelers to the lounge or to a boarding gate. This is especially helpful if they’re running late .
Guide them through the airport

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Send passengers their baggage carousel number and direct them there
Guide them through the airport
Source: http://arabianindustry.com/aviation/united-arab-emirates/photos/2014/mar/18/photos- mobility-beacons-airport-possibilities-4636853/#sitas-chief-technology-officer-and-the-head-of- itlbjitidthltillt

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Send VIPs a welcome message and let them know their favorite drink is waiting for them
Send VIP members special offers

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For Retailers

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Tailor the offers depending on the purchase history of the consumer
Send personalized offers
Source: Swirl x Alex and Ani

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Recommend a matching jacket when consumers pick up a blouse from the rack
Cross-sell items

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The Beacon-enabled app can pull details such as your name and even preferences. Sales associates will be able to greet you by name and provide personalized assistance.
Alert sales associate
Source: https://www.youtube.com/watch?v=q83BwsXf7II

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The Beacon-enabled app can alert you when an item you favorited online is available in-store.
Showcase select items
Source: TechCrunch Macy’s x Shopkick

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Show more details about a product such as a behind-the- scenes interview with the designer .
Tell a product’s story
Source: (Left photo) Estimote Beacons (Right photo) Burberry

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For Sports, Entertainment, and Events

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Unlock a special coupon for consumers who are visiting the stadium for the first time
Reward visits
Source: MLB At the Ballpark app

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Send alerts when they are near a stage where an artist had his first live show, or a homerun
Direct people to their seat
Source: MLB At the Ballpark app

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Guide guests to which seats are still available and let consumers upgrade theirs
Upsell seats

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For Real Estate

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Draw attention to certain objects when a consumer walks past it
Highlight notable features
Source: My Local Social x SavillsOnShow app

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Enhance the open house experience by pointing out certain improvements you’ve made to the house
Highlight certain rooms
Source: My Local Social x SavillsOnShow app

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When a consumer walks by a listed property, a push notification can tell them if a property is for sale.
Alert consumers of listings

33. For FMCGs

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Alert consumers that they have strawberries on their shopping list when they pass by the fruit aisle.
Show item locations
Source: Wiaitrose http://retail-innovation.com/waitrose-tesco-trial-ibeacon/

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If a consumer is shopping for pasta, you can push a coupon for a complementary tomato sauce. You can also alert them to promos for that item.
Cross-selling

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Let customers order online and pick up in-store. As soon as the customer walks in, a receipt pops out, showing which items he is picking up.
Enable in-store pick-ups
Source: Tesco app http://blog.mobstac.com/2014/09/beekn-feature-adding-ibeacon-to-your- mobile-strategy/

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Remind consumers to pick up items on their shopping list when they pass by that aisle.
Help them shop

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Banking and Finance

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Banks can use beacons to send a welcome message to a customer when they walk in. They could even remind the consumer of the last transaction he had with the bank.
Welcome consumers

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Track the busiest days and times in certain branches. This will help banks adjust their staff level.
Check busy time and days

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With beacons, you can observe which customers are using which branches. You can even check what time they usually visit, and how long they stay.
Learn about consumers’ habits

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Hotels and Resorts

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Show an indoor navigation map of your hotel and take your guests on a tour around your property. It’s also helpful for directing guests to their hotel room.
Direct guests around the hotel
Source: Venetian Palazzo Mobile Concierge app

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Send alerts on a dinner set menu when they pass by the restaurant, or a coupon for a free welcome drink when they pass by the bar.
Send location-based offers
Source: Delicious Dining app

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When a guest enters his room, the app can activate in-room controls such as lighting, and air conditioning.
Turn on room controls conveniently

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Restaurants and Cafes

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Send offers based on an consumer’s purchase history.
Personalized service

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Entice consumers to go in your store by featuring your menu for the day.
Feature daily specials
Source: Estimote Beacons https://www.youtube.com/watch?v=SrsHBjzt2E8

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When a consumer is within the vicinity of your restaurant, beacons can trigger a push notification inviting them in.
Invite nearby consumers

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Is this possible in the Philippines?

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Yes, it is.
Millions of users + customer data
Mobile marketing experts
Interactive point-of-sales display

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Let’s explore how Beacons can work for your business.

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Philippines
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