Beyond LinkedIn: Advanced Social Media for Lawyers


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Presentation on on-line engagement for lawyers and professionals. Discusses objections and addresses concerns.

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  • Beyond LinkedIn: Advanced Social Media for Lawyers

    1. 1. Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
    2. 4. What Is Social Media? <ul><li>  </li></ul>Image Care of PixelPipe October 28, 2009
    3. 5. Audience Poll
    4. 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
    5. 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated
    6. 8. Why Social Media? <ul><ul><ul><ul><li>1.    Build a Web Presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2.    Monitor and Guard your Brand /    Reputation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3.    Connect with Peers and Clients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>4.    Gain Knowledge </li></ul></ul></ul></ul>
    7. 9.    
    8. 13. 307 Million 350 Million active users 1,176 Million 1,335 Million
    9. 15. 41% of AmLaw 200 law firms have blogs.
    10. 16. Why Not Social Media?
    11. 17. &quot;I don’t know what social media is. It’s kind of scary.&quot; <ul><li>Educate yourself </li></ul>
    12. 18. &quot;There is too much information out there to wrap my head around.&quot; <ul><li>Discover Efficiency Tools </li></ul>
    13. 19. &quot;There is so much drivel on line. I have real work to do.&quot; <ul><li>Filter Out The Noise </li></ul>
    14. 20. &quot;I don’t have time to contribute.&quot; <ul><li>Automate </li></ul>
    15. 21. &quot;My clients aren’t using the stuff so why should I?&quot; Take a look at some facts ...
    16. 22. 1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets & watch online video. <ul><li>In 12/09, unique Facebook visitors doubled from   </li></ul><ul><li>54.4M to 112M </li></ul>53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
    17. 23. &quot;If I stay away, I won't risk brand damage.&quot; <ul><li>Can you risk anonymity? </li></ul>
    18. 24.    
    19. 25. &quot;Traditional media has a bigger audience. I should spend resources there.&quot; <ul><li>Traditional media is moving on-line.   </li></ul>
    20. 26. &quot;Management isn't interested.&quot; Firm-Controlled, Low-Cost,  Self-Directed.
    21. 27. &quot;Do these sites have staying power?&quot;  <ul><li>Connections transcend platform </li></ul>
    22. 28. &quot;It's all so confusing. Maybe I should just avoid it.&quot; <ul><li>Learn. Plan. Do. </li></ul>
    23. 29. &quot;Flashy Web strategies are for Coca Cola & Best Buy.&quot; <ul><li>The Web is the (Near) Future For All Goods & Services </li></ul>
    24. 30. 41% of AmLaw 200 law firms have blogs.
    25. 32. Bar Rules <ul><li>Lawyers are a regulated industry and need to comply with those restrictions. </li></ul>
    26. 33. RULE 7.1 Communications Concerning a Lawyer's Services <ul><li>A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading. </li></ul>
    27. 34. RULE 7.2 Advertising <ul><li>(a) Subject to the requirements of Rule 7.1, a lawyer may advertise services through public media, such as a telephone directory, legal directory including an electronic or computer-accessed directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication not involving solicitation prohibited in Rule 7.3. </li></ul><ul><li>(b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used. </li></ul><ul><li>(c) A lawyer shall not give anything of value to a person for recommending the lawyer's services, except that a lawyer may: .... </li></ul>
    28. 35. RULE 7.3 Solicitation <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client. </li></ul>
    29. 36. RULE 7.4 Fields of Practice <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication.... </li></ul><ul><li>  </li></ul><ul><li>(b) Lawyers who hold themselves out as &quot;certified&quot; in a particular service, field, or area of law must name the certifying organization... </li></ul><ul><li>(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area..... </li></ul>
    30. 38. Questions? ? ? ? ? ? ? ? ? ? ? ? ?