Seminar Fsb Social Media

907 views

Published on

Short presentation as an introduction to Social Media for the FSB South Kent.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
907
On SlideShare
0
From Embeds
0
Number of Embeds
40
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  •  
  •  
  •  
  • Seminar Fsb Social Media

    1. 1. Social Media & the Impact on Small Businesses
    2. 2. Jo Dodds www.counterpointmatters.com
    3. 4. Why are you here What do you want to get out of this presentation?
    4. 5. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. ... en.wikipedia.org/wiki/Social_media Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ... sprythink.com/glossary.html Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. www.tvb.org/multiplatform/Multiplatform_Glossary.aspx A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com /define
    5. 6. Where do your customers hang out?
    6. 7. Why do you need an online presence? <ul><li>70% of UK households have internet access </li></ul><ul><li>11% increase from 2008; 28% since 2006 </li></ul><ul><li>Sources: National Statistics Omnibus Survey Aug 09 </li></ul><ul><li>70% of online searchers will use local search to find offline businesses </li></ul><ul><li>More than 80% of sales generated online are being completed offline </li></ul>
    7. 8. Benefits of Having an online presence <ul><li>Local search results </li></ul><ul><li>Create awareness </li></ul><ul><li>Shorten selling cycle </li></ul><ul><li>A great way to reach and ENGAGE potential customers </li></ul>
    8. 10. What do you think the benefits are of using social media within your business? What are your concerns?
    9. 12. Social Media Marketing in 3 Minutes
    10. 13. Which Social Media Tools do I recommend? <ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Facebook Fan Page </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>LinkedIn </li></ul><ul><li>www.hootsuite.com can help you manage your Facebook, Twitter and LinkedIn presence </li></ul>
    11. 14. How can we help you? <ul><li>www.SmallBusinessSaviour.com </li></ul><ul><li>Reports ‘7 Simple Steps to Great Local Online Marketing’ & ‘5 Things Your Web Designer Won’t Tell You’ </li></ul><ul><li>www.UsingTwitterForMarketing.com </li></ul>
    12. 15. Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison

    ×