Job Seeker's Guide to the Internet


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  • Up until this point Ice Cream trucks only had bells and music for advertising, now there is Twitter for updating clients to locations.
  • - Google Search Yourself - Most Employers will. It is best to find out what they will see and fix anything that is inappropriate.
  • Which search engine are employers likely to use?
  • - Take an inventory of what is on the internet about yourself.
  • How the Internet has changed.
  • Example from Forum of screening profiles -Century 21 -Murphy Group of Resturants
  • The entire graph does not equal 100% because Most companies are using more than one type of social media
  • How many have heard of LinkedIn before?
  • -Ask opinions of the audience about stats
  • @username is the username of the person …. An example is @tcellsworth, when you tweet a username it automatically puts a link back to their profile page
  • - Search for “experts” in your field and comment on some of their posts or ask questions. They may just start to follow your twitter feed. Also some of their followers may follow you as well. This will help build your credibility.
  • What is it? This video will explain it.
  • See how businesses are using LinkedIn to find their potential hires.
  • -National Job bank -Create an account -Fill in the blanks
  • -Resume Maker -MS Word with templates -Fill in as many blanks as possible
  • -Hand out list of employment resource centres in area. -I have visited one when I was unemployed.
  • Job Seeker's Guide to the Internet

    1. 1. The Job Seeker’s Guide to the Internet Presented On: September 29 th , 2010 Central Bedeque, PE
    2. 2. Community Access Program Prince Edward Island’s
    3. 3. Tyler Ellsworth
    4. 4. What is the Community Access Program? <ul><li>Began as an initiative from Industry Canada in 1995 to provide access to the Internet to Rural Canada and those who can’t afford it. </li></ul><ul><li>Program is provided across Canada. </li></ul><ul><li>The Community Access Program is made up of community networks. In these networks exist CAP sites. </li></ul><ul><li>The Province of PEI provides additional funding above what Industry Canada Provides. </li></ul>
    5. 5. The Facts <ul><li>81 Networks Across Canada </li></ul><ul><li>25 Million Dollar Program for Canada </li></ul><ul><li>38 Sites Across PEI From Tignish to East Point </li></ul><ul><li>About 10,000 logons per month across PEI </li></ul><ul><li>About 35 – 45 students hired each year to work in CAP sites </li></ul><ul><li>Most sites are in rural PEI </li></ul>
    6. 6. What about Services? <ul><li>Computer Access </li></ul><ul><li>Internet Access </li></ul><ul><li>Printing Access </li></ul><ul><li>Word Processing </li></ul><ul><li>Spreadsheets </li></ul><ul><li>Digital Cameras </li></ul><ul><li>Scanners </li></ul><ul><li>Webcams </li></ul><ul><li>Training </li></ul><ul><ul><li>Computer Basics </li></ul></ul><ul><ul><li>Resume Basics </li></ul></ul><ul><ul><li>Internet Basics </li></ul></ul><ul><ul><li>MS Office </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Digital Camera Basics </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>Summer Kids Camps </li></ul><ul><li>Individual “One on One” Training </li></ul>
    7. 7. Google Search Yourself
    8. 8. Reasons to Google? <ul><li>Most people find information using a search engine. </li></ul><ul><li>Most Employers do it! </li></ul><ul><li>Able to fix any potential problems before they occur </li></ul><ul><li>It only takes a few minutes and it could be the difference of making the cut or losing your “Dream Job” </li></ul>
    9. 9. Here are the Stats <ul><li> 90.48% </li></ul><ul><li>Ask 0.41% </li></ul><ul><li> 3.54% </li></ul><ul><li> 4.22% </li></ul><ul><li>Other 1.35% </li></ul>
    10. 10. Personal Audit of Social Sites <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>MSN – Live </li></ul><ul><li>Twitter </li></ul><ul><li>Online Journals </li></ul><ul><li>Blogs </li></ul><ul><li>Flickr </li></ul>
    11. 11. Web 1.0 Static
    12. 16. Web 2.0 Dynamic
    13. 17. Examples of Web 2.0 Technologies <ul><li>Blogging </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Wikis </li></ul><ul><li>Mash-Ups </li></ul><ul><li>Comments </li></ul><ul><li>Social Media </li></ul><ul><li>Dynamic Content – User Generated </li></ul>
    14. 18. Any Questions so far… ?
    15. 19. Social Media
    16. 20. Video “Social Media in Plain English” by Common Craft
    17. 22. Harris Interactive - Survey
    18. 23. The Stats <ul><li>Surveyed 2,667 HR Professionals & Recruiters </li></ul><ul><li>45% of employers screen social media profiles. </li></ul><ul><li>11% Plan to implement social media screening. </li></ul>
    19. 24. What they found? <ul><li>35% of employers have found content on social networking sites that have caused them to not hire the candidate. </li></ul><ul><li>53% will not hire if provocative photos and content are found on a profile </li></ul><ul><li>44% Dismiss potentials for Booze & Drugs </li></ul><ul><li>35% have dismissed candidates for “Bad Mouthing” former employers </li></ul>
    20. 25. Jobvite 2010 Social Recruiting Survey Results (June 2010)
    21. 26. The Stats <ul><li>600 HR & Recruiting professionals </li></ul><ul><li>May – June 2010 </li></ul><ul><li>83% now using Social Media for recruiting </li></ul><ul><li>46% plan to spend more in 2010 than in 2009 in social media </li></ul><ul><li>38% plan to spend less on recruiting firms </li></ul>
    22. 30. “ Social networks lead all other recruiting channels for planned invenstment by employers as the economy recovers” - Jobvite
    23. 31. Let’s Review… Most companies will either… <ul><li>Use Social Media to find potential hires </li></ul><ul><li>Use Social Media to screen out potential hires even if they come from anther source. </li></ul>
    24. 32. Video “Social Media Revolution 2 (Refresh)” By Socialnomics09
    25. 33. Any Questions so far...?
    26. 34. Social Media Networking
    27. 35. The Stats <ul><li>500+ Million Active Users </li></ul><ul><li>50% of active users log on each day </li></ul><ul><li>3.5 Million events created each month </li></ul><ul><li>Average active user spends 55 minutes on Facebook each day. </li></ul><ul><li>100 Million users access their Facebook through their mobile devices </li></ul><ul><li>16.2 Million Canadian’s on Facebook (47%) </li></ul>
    28. 36. What are our best options? <ul><li>Lock down your privacy settings not allowing anyone but your friends to view your profile </li></ul><ul><li>Build your profile so that anyone could enjoy it whether it is your potential employer, grandmother, or young niece. </li></ul>
    29. 37. Option 1: Lock Down <ul><li>Click on ‘Account’ on the top right hand corner </li></ul><ul><li>Then click on ‘Privacy Settings’. Here you can select what you want friends and others to see. </li></ul>
    30. 38. Option 2: Build a Great Profile <ul><li>Respect the overlap between personal and professional lives </li></ul><ul><li>Update often </li></ul><ul><li>Post pictures but keep them PG-13 </li></ul><ul><li>Keep it non-controversial – don’t take positions on sex, drugs, religion, politics, and other topics that could cause a employer to be wary of hiring you </li></ul><ul><li>Become a member of groups of relevant to your profession </li></ul>
    31. 39. Microblogging
    32. 40. Video “Twitter in Plain English” By Common Craft
    33. 41. Twitter Basics <ul><li>Tweet – A post of 140 characters or less. </li></ul><ul><li>Following – Subscribed to receive tweets from a particular individual or organization. </li></ul><ul><li>Followers – How many people that have subscribed to receive your tweets. </li></ul>
    34. 42. Twitter Lingo <ul><li>@username (Public) </li></ul><ul><li>DM or Direct Message (Private) </li></ul><ul><li>RT or Retweet </li></ul><ul><li>#hastags </li></ul>
    35. 43. Twitter Search
    36. 44. Twitter Search <ul><li>See what is trending </li></ul><ul><li>What are others saying about your proffession </li></ul><ul><li>Start conversations with others in your field to build your credibility with followers </li></ul>
    37. 45. Professional Social Networking
    38. 46. Video “What is LinkedIn?” by LinkedIn
    39. 47. Stats <ul><li>Over 75 Million+ professionals </li></ul><ul><li>Roughly 1 new sign-up per second </li></ul><ul><li>Over 150 industries </li></ul><ul><li>Executives from every Fortune 500 firm </li></ul><ul><li>2.1 million students </li></ul><ul><li>37,000 college and university alumni groups </li></ul>
    40. 48. How it works?
    41. 49. Where are LinkedIn users?
    42. 50. Video “Ebay’s John Curran on LinkedIn Recruiter” by LinkedIn
    43. 51. LinkedIn Profile <ul><li>Work Experience </li></ul><ul><li>Skills </li></ul><ul><li>Education </li></ul><ul><li>Recommendations from Others </li></ul><ul><li>Applications </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Amazon Book List </li></ul></ul><ul><li>Link to your Website </li></ul><ul><li>Summary </li></ul><ul><li>Groups </li></ul>
    44. 52. Barack Obama’s LinkedIn Profile
    45. 53. The 5 Golden Rules of Professional LinkedIn Profiles <ul><li>Fill out your profile to 100% completion </li></ul><ul><ul><li>Photo </li></ul></ul><ul><ul><li>Headline </li></ul></ul><ul><ul><li>Keyword-rich summary </li></ul></ul><ul><ul><li>All experience </li></ul></ul><ul><li>Join relevant groups </li></ul><ul><li>Claim your custom URL </li></ul><ul><ul><li> YourName </li></ul></ul><ul><li>Request recommendations </li></ul><ul><li>Keep your profile up-to-date </li></ul>
    46. 54. Add LinkedIn to Your Email Signature <ul><li>------------------------------ </li></ul><ul><li>Jane Doe </li></ul><ul><li>Director, National University Career </li></ul><ul><li>Ph: (800) 555-1234 </li></ul><ul><li>Fax: (800) 555-5678 </li></ul><ul><li>[email_address] </li></ul><ul><li>Connect with me on LinkedIn: </li></ul><ul><li> </li></ul>
    47. 55. The Google Advantage With Your Own Custom Link
    48. 56. What Not to Post…
    49. 58. Other LinkedIn Things <ul><li>Search for jobs </li></ul><ul><li>Search for contacts </li></ul><ul><li>Participate in discussions </li></ul><ul><li>Make connections </li></ul>
    50. 59. Video “ Gregg Spiridellis, JibJab” by LinkedIn
    51. 60. Video “ Jeff Torchon, Success Story” By LinkedIn
    52. 61. For more information about how to use LinkedIn
    53. 62. Let’s review… employers want someone who... Has proffessional skills Someone that is a great person
    54. 63. Starting your Resume
    55. 64. Resume Software
    56. 65. Need extra help with your resume? Visit an employment resource centre near you for help.
    57. 66.
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    61. 70.