AHLA Annual Meeting 2011 Social Media for Lawyers by David Harlow

2,560 views

Published on

  • Be the first to comment

AHLA Annual Meeting 2011 Social Media for Lawyers by David Harlow

  1. 1. Why Should Lawyers Use Social Media?Marketing and Branding Your Legal Practice Using Social Media<br />American Health Lawyers Association Annual Meeting<br />Boston MA<br />June 28, 2011<br />David Harlow JD MPH<br />The Harlow Group LLC<br />blog • healthblawg.com<br />twitter • @healthblawg <br />
  2. 2.
  3. 3. “On theInternet, nobody knows you’re a dog.”<br />
  4. 4. Facebook Nation is the third largest nation in the world<br /> global warming   <br /> sex   <br /> facebook <br />
  5. 5. “Why Do You Rob Banks?”Willie Sutton:“Because That’s Where the Money Is.” <br />
  6. 6. Social Media is People …Transforms monologues into dialoguesDemocratizes information<br />
  7. 7. Marcomm in the 21st century is radically different from the recent past<br />
  8. 8. Markets are conversations<br />Markets are conversations<br />MICROSITE: www.accu-chekdiabeteslink.com<br />
  9. 9. People want to engage<br />
  10. 10. But many attorneys tend to be very conservative about these things<br />
  11. 11. Is social media right for lawyers?<br />
  12. 12. PS:It Works<br />
  13. 13. Open-book ethic of social media v. the legal establishment’s sense of decorum<br />
  14. 14. You must plan effectively in order to communicate effectively<br /><measure twice cut once kind of pic><br />
  15. 15. Who is your target?<br />
  16. 16. Influence requires trust, and trust requires engagement<br />No shortcuts.<br />No matter what your reasons for engaging via Web 2.0, you must develop trust in order to gain influence<br />
  17. 17. So how do we do this?<br />Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008<br />Monitor, rinse & repeat<br />17<br />
  18. 18.
  19. 19. Specialized tools for specific uses<br />
  20. 20. What is a Blawg and Why Should I Care?<br />What is a Blawg and Why Should I Care?<br />
  21. 21. Just do it.<br />
  22. 22. Learn the ropes<br />
  23. 23. Blogging requires making some technical choices … and then forgetting about them<br />
  24. 24. Blog Carnivals<br />
  25. 25. Google juice in action<br />25<br />Health Blawg<br />Politico<br />CNN<br />ABC<br />CBS<br />The New Republic<br />
  26. 26. From blogging to microblogging . . .<br />
  27. 27.
  28. 28.
  29. 29. Facebook: 500 million active users<br />
  30. 30. • • •Facebook for Grownups<br />
  31. 31. Give and you shall receive<br />
  32. 32. Don’t forget: One key reason to do this is to grow the top of your sales funnel<br />
  33. 33. Social Media of the Future <br />
  34. 34. Learning to fly<br />David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10<br />
  35. 35. Your social media strategy is ready to evolve<br />
  36. 36. for contact info in an sms<br />txt dharlow to 50500<br />harlowgroup.net<br />healthblawg.com<br />twitter.com/healthblawg<br />david@harlowgroup.net<br />Thank You<br />David Harlow JD MPH<br />The Harlow Group LLC<br />

×