9. Well, There’s The Dumb [Dear Citizen Blogger,] “ If there is anything else that I can do for you, which is required by law, don't hesitate to call my office. If it isn't required by law then don't bother asking, because I think that you're a worthless piece of **** and I wouldn't **** on you if you were on fire (my opinion). You're a poor, lonely, jealous, old man…. -- signed: Mayor James [name mercifully withheld]
12. The Questionable ”My Facebook is set on private, and the public cannot read it.” Police dept claims demeaning comments about department and staff; revealed plainclothes police operations and violated operational security. Police Sergeant Fired Over Facebook Posts
20. Your social media policy is a strategic document. Defines an agency & public-facing culture. It deserves thought and attention.
21. Getting Started Step 1: Convene cross-functional, mixed generational team
22. Step 1: TEAM Communications/Marketing Administration HR IT Legal counsel Department/Agency Representatives Customer Service Police, Fire, Disaster Teams
23. Step 1: TEAM Convene cross-functional, mixed generational team Share knowledge & experience (get educated) Possible Benefits Goals Fears (risks) Experiences What other info do we need? Explore beyond Twitter, YouTube and Facebook
24. Step 2:LISTEN Start listening, monitoring, social searching Make assignments Get educated Share research
32. AggregatingUpload Change Buy Make Chat Share Buy Tag Win Play Join Promote Plan
33. Step 3: REVIEW EXISTING Media policy Workplace Conduct policy Computer Use policy Web Standards Accessibility policies Records policies Privacy policies
34. Step 4: GATHERRECOMMENDATIONS List convergence/ divergence points Beg, borrow, steal Review reference documents & other agencies’ policies Draft recommendations for leadership Get legal counsel input Are you up for: Staff input (?)
38. Key Topics in Your Social Media Policy Existing Policies Extend to Social Media: reference and include existing policies
39. Key Topics in Your Social Media Policy Reminder of duties as public servant: neutrality, inclusive, accurate, confidentiality, civil discourse
40. Authority to Create & Post Process for Creating Identity, Password Key Topics in Your Social Media Policy User Names and Passwords “Staff who create social media accounts will provide the communications manager with the account URL, user name, password and/or other login information according to procedures established by the communications manager.” --City of Carlsbad Social Media Admin Order
41. Key Topics in Your Social Media Policy Account Settings: open, inclusive, branding
42. Key Topics in Your Social Media Policy Account Settings: open, inclusive, branding
43. Key Topics in Your Social Media Policy Terms Of Use Adherence
44. Key Topics in Your Social Media Policy Any and all information posted, or pages created on behalf of the City must: Directly pertain to the City of Brea (II) Contain information that is freely available to the public and that is not made confidential by any policy of the City, or by local, state, or federal law. --City of Brea Social Media Website Policy Acceptable Content Prohibited Content Political views Proprietary information Contentious Issues
45. Key Topics in Your Social Media Policy Include Agency Terms of Use (For Users)
46. Agency Terms of Use for Users Post or link on social media profile/info page: Comment policy Public records / retention Response policy Official/Unofficial Content Advertising disclaimer ADA accessibility (provide alternatives) Other
47. <MORE> Key Topics in Your Social Media Policy Retention Workplace safety (location aware) Expectation of Privacy Brown Act Consequences
48. Get Guidance On Restricting speech Restricting off-work activities Expectation of privacy Monitoring
49. Parting Thoughts | Questions The process is as important as the outcome Take the time Keep it broad Seek to balance rewards & risks Stay tuned – much is emerging
50. Resources Find resources, sample policies, links to more http://freshtakes.typepad.com/CAPIO2010 _________ Slides: www.slideshare.com/znetlady
51. Networking with me: LinkedIn: www.linkedin.com/in/lzimmer Twitter: lgzimmer modernmedia Second Life: Znetlady Isbell Email: lzimmer@marcominteractive.com
Editor's Notes
Audience questionsHave, working on a policy,Challenges, questions?What is driving you to do one?
FOIA, HIPAA, the Privacy Act, personally identifiable information, and compliance with the Disability Act and Federal Records Act