Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Export marketing


Published on

how to export
guide lines
reference of finding buyers

Published in: Business, Technology, Design
  • Be the first to comment

Export marketing

  1. 1. Export Marketing through Internet Over view of how IT is changing Global Trading Practices M.SundaraRajan Primary Information Services
  2. 2. Special difficulties in international marketing <ul><li>1.Difficulty of Distances,  2.High Cost of Transport,  3.Diverse Languages, Customs, Traditions and National Laws, 4.Currencies, Weights and Measures, Marketing Methods,  5.Risks and Uncertainties,  6.Customs Formalities, Exchange Control,  7.Payment of Dues,  8.Shipping and Insurance,  9.Foreign Trade Quotations ,  10.Multiple Chain of Middlemen. </li></ul>
  3. 3. Technology To Compete <ul><li>Small entrepreneurs usually lacked the resources of their larger competitors. </li></ul><ul><li>Now they can access much of the same technology as the giant corporations </li></ul><ul><li>use auto-responders, accept online payments and even deliver products over the Internet. </li></ul>
  4. 4. FOREIGN TRADE Changing Scenario <ul><li>LETTERS </li></ul><ul><li>TELEPHONE </li></ul><ul><li>FAX </li></ul><ul><li>VISITS </li></ul><ul><li>FAIRS </li></ul><ul><li>Home Pages E-Mails </li></ul><ul><li>Cyber Malls </li></ul><ul><li>Credit Cards </li></ul><ul><li>Online Transactions </li></ul>
  5. 5. CHANGING SCENARIO <ul><li>RADIO </li></ul><ul><li>SILENT MOVIE </li></ul><ul><li>SOUND </li></ul><ul><li>COLOUR </li></ul><ul><li>TV-VEDIO </li></ul><ul><li>TELEPHONE </li></ul><ul><li>TELEX </li></ul><ul><li>FAX </li></ul><ul><li>Modem+PC - Broadband </li></ul><ul><li>Mobile </li></ul><ul><li>Vedio Conferencing </li></ul><ul><li>Data Transfer </li></ul><ul><li>Globalization </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Photo/Video Sharing </li></ul><ul><li>Money Transfers </li></ul>
  6. 6. FUTURE <ul><li>EDI </li></ul><ul><li>TRADE POINT </li></ul><ul><li>ELECTRONIC COMMERCE-PAYMENTS </li></ul><ul><li>SECURITY </li></ul>
  7. 7. Benefits of electronics commerce <ul><li>save money, reduce marketing budget </li></ul><ul><li>save time, reduce steps in marketing process </li></ul><ul><li>better customer satisfaction </li></ul><ul><li>information rich and interactive </li></ul><ul><li>offers instant international reach </li></ul><ul><li>lowers barriers to entry and offers equal opportunity access </li></ul><ul><li>cyber marketing continuously available </li></ul><ul><li>not replacing traditional marketing but provides new directions! </li></ul>
  8. 8. The different services of the Internet Normally specific software Discussion rooms ( real time) On Line Chat Browser Notice Boards (non real time) Discussion Groups –forums Newsgroup Mailing list Email software Letter Email FTP – integrated in web sites Browser Library World wide web www, Web Derived Services Software used Compared with “real world” Services of the internet community
  9. 9. Effective use of e-mail features: <ul><li>Make your Subject Line clear so that it gets read. </li></ul><ul><li>Keep the message short and stay on one topic. </li></ul><ul><li>Personalize your message to the receiver. </li></ul><ul><li>Reply promptly (within 24 hours) to messages. </li></ul><ul><li>Use customized signature (si g.) files, which include name, title, contact </li></ul><ul><li>information, and a short tag line if desired and is automatically added to the bottom of your e-mail messages. </li></ul><ul><li>Use the automatic response feature when you plan to be away so that senders know when to expect you back or whom to contact in the interim. </li></ul>
  10. 10. Netiquette <ul><li>Regarding general communications : </li></ul><ul><li>Don't use CAPITALS (upper case letters) as this is the equivalent of </li></ul><ul><li>shouting on the Internet </li></ul><ul><li>Be courteous and avoid sarcasm. </li></ul><ul><li>Use good grammar and spell check your message. </li></ul><ul><li>Don't send attachments or complex graphics without permission as they can take a long time to download. </li></ul><ul><li>Regarding promotional or group messages: </li></ul><ul><li>For mass mailings, use the &quot;blind copy&quot; feature. </li></ul><ul><li>Only post ads where they are welcome. </li></ul><ul><li>Avoid spamming (equivalent of &quot;junk mail&quot;). </li></ul>
  11. 11. Where to Find e-Mail Addresses? <ul><li>From emails received </li></ul><ul><li>Web sites – Feedback Forms </li></ul><ul><li>Business Cards & Letter Heads </li></ul><ul><li>specialized e-mail directories </li></ul><ul><li>buy (targeted) e-mail addresses </li></ul><ul><li>large mailing lists:, </li></ul><ul><li>mid-sized mailing lists: </li></ul><ul><li>small mailing lists: Microsoft Outlook Express </li></ul>
  12. 12. Discussion Groups <ul><li>Commercially speaking, discussion groups can be a powerful tool to be used to: </li></ul><ul><li>Exchange information about specific topics. Researchers and computer </li></ul><ul><li>programmers use this tool abundantly, particularly if they are not direct competitors. </li></ul><ul><li>To advertise one’s products (normally in an indirect way). </li></ul><ul><li>To find resources (suppliers, employees, …). </li></ul><ul><li>To know what people really think about one’s products. Indeed, many discussion </li></ul><ul><li>group participants use anonymous e-mails addresses; therefore, they tend to </li></ul><ul><li>express their opinion very frankly. </li></ul>
  13. 13. Telephon y & Videoconferencing <ul><li>1.The transition towards packet switching now supports the provision of long distance telephone service at the cost of a local call (unit rather than distance pricing) over the Internet. Be sure to investigate what telephony services might be available from your ISP </li></ul><ul><li>2.The cost of videoconferencing technology is now quite affordable for many businesses. Small cameras can be attached to office computers, allowing real-time </li></ul><ul><li>videoconferences to replace expensive travel for in-person meetings. Alternatively, commercial video conferencing facilities are available in many major centers, to use on a fee-for-service basis. </li></ul>
  14. 14. What is a search engine? <ul><li>A search engine is an Internet tool that locates web pages and sorts them according to specified keywords. </li></ul>
  15. 15. Types of search engines <ul><li>Yahoo and Alta Vista are the most useful search engines for beginning searches. </li></ul><ul><li>Google, Northern Light, and Snap access the greatest percentage of the World Wide Web--only around 15-16%. </li></ul><ul><li>Dogpile will search through several search engines at once. </li></ul><ul><li>A collection of search engine links is available at the OWL web site: </li></ul>
  16. 16. Limit your keyword search <ul><li>It is a good idea to read the directions for each search engine to get the most out of your search. </li></ul><ul><li>Use words like AND and OR to limit your search and get more specified information. </li></ul>Tobacco Legislation Lawsuit Smoking And Or Cancer Advertising Teenagers
  17. 17. Search Tools <ul><li>Directories </li></ul><ul><li>Search Engines </li></ul><ul><li>Pattern-based search engines </li></ul><ul><li>Clusty </li></ul>
  18. 18. More Search Engines <ul><li>Excite Inc. </li></ul><ul><li>Hot Bot </li></ul><ul><li>Infoseek </li></ul><ul><li>Lycos Inc. </li></ul><ul><li>Meta-Crawler </li></ul><ul><li>Northern Lights </li></ul><ul><li>Webcrawler </li></ul>
  19. 19. Researching the Internet <ul><li>Use search engines to your advantage </li></ul><ul><li>Identify the web site </li></ul><ul><li>Examine for credibility </li></ul><ul><li>Determine depth and scope of information </li></ul><ul><li>Assess date of information </li></ul>
  20. 20. Choosing an ISP <ul><li>QUESTIONS </li></ul><ul><li>Do you offer flat-fee service? </li></ul><ul><li>How many hours of access do I receive per month within the basic fee structure? </li></ul><ul><li>How many users can I add per modem line without additional charges? </li></ul><ul><li>Is a free Homepage included in your basic subscription fee? </li></ul><ul><li>Do you offer 24 hour technical support? In what languages? How long is the average wait to speak to a real person? </li></ul><ul><li>When I travel, will I be able to receive local dial-in access? Roaming services? </li></ul><ul><li>Do you offer an executive news service? </li></ul><ul><li>Do I receive free Internet browser software with my subscription? </li></ul><ul><li>Do you offer/include e-mail and Internet research training? </li></ul><ul><li>How often can I expect to receive a busy signal during dial-in? What are your peak usage times? </li></ul><ul><li>What is your network utilization ratio? </li></ul><ul><li>How fast is your e-mail delivery? </li></ul>
  21. 21. Types of web pages <ul><li>Informative pages </li></ul><ul><li>Personal web pages </li></ul><ul><li>Political/interest group pages </li></ul><ul><li>Marketing-oriented or “infomercial” pages </li></ul><ul><li>Entertainment pages </li></ul><ul><li>Blogs </li></ul>
  22. 22. Why do we need to evaluate web sources? <ul><li>Virtually any person can publish almost anything on the Internet. </li></ul><ul><li>Unlike most print sources, web sources do not have to be professionally accepted and edited to be published. </li></ul>
  23. 23. Examine for credibility <ul><li>Who is the author of the site? </li></ul><ul><li>What is the authority or expertise of the individual or group? </li></ul><ul><li>What else comes up when you type the author’s name into a search engine? </li></ul><ul><li>Does the source have a political or business agenda? </li></ul><ul><li>Is the site sponsored by a political or business group? If so, what can you find out about that group? </li></ul>
  24. 24. Edi – in India <ul><li>EC/EDI Council of India </li></ul><ul><li>Responsible for laying down the policy frame work and direction for </li></ul><ul><li>promotion and propagation of EDI and Electronic Commerce. </li></ul><ul><li>creating awareness and education among the potential EC/EDI functionaries and users </li></ul><ul><li>streamlining procedures and practices </li></ul><ul><li>attending to legal issues </li></ul><ul><li>human resource development </li></ul><ul><li>any other issue connected with EDI and Electronic Commerce. </li></ul>
  25. 25. World Trade Point Federation <ul><li>THE UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD) As the initiator of the Trade Point Programme, UNCTAD is a key partner of the World Trade Point Federation . In the framework of the partnership, UNCTAD supports the Federation </li></ul>
  26. 26. Trade Point - India <ul><li>National Centre for Trade Information / </li></ul><ul><li>NCTI a non profit joint venture  of India Trade Promotion Organisation (ITPO) and National Informatics Centre (NIC)  is a Ministry of Commerce & Industry, Govt. of  India recognised Trade Point-India under the  Trade  Efficiency Programme of  United Nations  Conference on Trade & Development (UNCTAD). The Trade Point Programme of the UNCTAD has certified NCTI as an Operational  Trade Point in New Delhi. </li></ul>
  27. 27. M. Visvesvaraya Industrial Research & Development Centre (MVIRDC), a non- profit company http:// /
  28. 28. World Trade Centre Network <ul><li>BBS .... Offers to BUY,SELL & other Opportunities </li></ul><ul><li>ADVERTISE Your Requirements Worldwide Instantly </li></ul><ul><li>306 WTC ‘S Covering more than 92 Countries </li></ul>
  29. 30. TRADE STATISTICS <ul><ul><ul><ul><li>IMPORTS&EXPORTS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>DATA OF COUNTRIES </li></ul></ul></ul></ul><ul><ul><ul><ul><li>QUANTITY & PRICE </li></ul></ul></ul></ul><ul><ul><ul><ul><li>BUYING & SELLING </li></ul></ul></ul></ul><ul><ul><ul><ul><li>IMPORTS&EXPORTS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>DATA OF COUNTRIES </li></ul></ul></ul></ul><ul><ul><ul><ul><li>QUANTITY & PRICE </li></ul></ul></ul></ul><ul><ul><ul><ul><li>BUYING & SELLING </li></ul></ul></ul></ul>
  30. 31. World Import & Export Database <ul><li> </li></ul><ul><li>PIERS maintains the most comprehensive database of timely, accurate, import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia. PIERS collects data from over 25,000 bills of lading everyday — then translates the raw data into the kind of meaningful intelligence that companies around the world use to: Find new suppliers, new markets and new business opportunities • Benchmark performance against the competition • Defend intellectual property against infringement and counterfeiting • Understand international trade trends and forecasts • Support strategic decision-making • Arbitrate trade disputes </li></ul>
  31. 32. Country Information <ul><li>CURRENT BUSINESS CLIMATE </li></ul><ul><li>POLITICAL TURMOILS, IMPORTS AND EXPORTS, CURRENCY EXCHANGE RATE </li></ul><ul><li>http:// / </li></ul><ul><li>Foreign country profiles </li></ul><ul><li>Country specific trade guides </li></ul><ul><li>Trade agreements </li></ul><ul><li>Country risk information </li></ul>
  32. 33. COMPANY INFORMATION <ul><li>NAME AND ADDRESS </li></ul><ul><li>PRODUCTS/BUSINESS </li></ul><ul><li>KEY EXECUTIVES </li></ul><ul><li>TURNOVER </li></ul><ul><li>FAX,EMAIL, TELEPHONE </li></ul><ul><li>FINANCIAL STATUS </li></ul><ul><li> </li></ul>
  33. 34. Government Departments <ul><li>DGFT </li></ul><ul><li>Apeda </li></ul><ul><li>Coffee </li></ul><ul><li>Fepz </li></ul><ul><li>Fieo </li></ul><ul><li>Itpo </li></ul><ul><li>Diamond </li></ul><ul><li>Iift </li></ul><ul><li>iip </li></ul><ul><li>Mpeda </li></ul><ul><li>Mmtc </li></ul><ul><li>Ean </li></ul><ul><li>Rubber Board </li></ul><ul><li>Special Economic Zones </li></ul><ul><li>Spices Board </li></ul><ul><li>Stc </li></ul><ul><li>Tea Board </li></ul><ul><li>Tobacco </li></ul>
  35. 36. SUBSCRIBE NEWS LETTERS (i) DGFT Public Notices, Notifications, Policy Circulars and other local Trade notices etc. through Email immediately on issuance. (ii) Central Board of Excise and Customs Notifications and Circulars on Customs matters through Email immediately on issuance. (iii) all important Public Notices, Circulars and Notifications and send it to you through Email. This is unique service (iv) Fee based Service.
  36. 37. More Places to go <ul><li>Customs </li></ul><ul><li>Excise </li></ul><ul><li>Codex </li></ul><ul><li>Ports </li></ul><ul><li>Passports </li></ul><ul><li>Bis </li></ul><ul><li>Patents </li></ul><ul><li>Texprocil </li></ul><ul><li>Epch </li></ul><ul><li>Hhec </li></ul><ul><li>Hepc </li></ul><ul><li>Concor </li></ul><ul><li>Epc -list </li></ul><ul><li>Ecgc </li></ul><ul><li>Exim Bank </li></ul>
  37. 38. Internet marketing, as with most types of marketing, is not a one-time effort . A long-term commitment of measuring and adjusting will help ensure continuing growth and improvement. By investing in a solid and well-thought internet marketing foundation, you can create positive momentum, steadily improve your results , & effectively meet your overall goals.
  38. 39. Many ways to make money on customers abroad Degree of involvement The exporter...… could ask a trader to do his exporting for him … could invite a prospect to come and order EXW … could ask a fellow exporter to help or join in the venture … could do everything himself on his own risks, costs getting someone else to look after the actual export work. Many SME do that - justifiably so when they feel that their core competence does not include international marketing and trading. They simply produce, and consider that to be their primary job.
  39. 40. Six Easy Steps <ul><li>Digital Sales Brochures </li></ul><ul><li>Advertising in Trade Portals </li></ul><ul><li>Watch out Trade Leads </li></ul><ul><li>Locate Importers/Distributors/ Retailers </li></ul><ul><li>Study Market Research Data </li></ul><ul><li>Direct eMail Campaigns </li></ul><ul><li> </li></ul>
  40. 41. Digital Sales Brochure <ul><li>Have your web site It is your sales brochure on line for anybody, anywhere to see it at anytime ! Submit it to Search Engines as often as you can </li></ul><ul><li>Print your web URL & Email id on your letter head & Business card Mention it everywhere, so clients find you easily </li></ul><ul><li>It is Attractive, Informative & Cost Effective </li></ul>
  41. 42. Not really a choice anymore ! become a necessity !! <ul><li>For those who haven't developed a web site for their business yet, now could be a good time to start. </li></ul><ul><li>Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location. </li></ul>
  42. 43. Hosur SSI on the Internet <ul><li> </li></ul><ul><li> - AD in </li></ul><ul><li>ACE Engineering </li></ul><ul><li>KAMINI Enterprises </li></ul>
  43. 44. Advertise in Trade Portals <ul><li>List your Business </li></ul><ul><li>Post your sales offers on line </li></ul><ul><li>There are more than a million web sites where you can post your offers & List your company profile </li></ul><ul><li>Insert Plain Text, Photographs, Catalogues with Animation, Company Logo, Banner Ads </li></ul>
  44. 45. Sample ads <ul><li>EC Plaza portal </li></ul><ul><li>EC PLAZA </li></ul><ul><li>Membership Benefits </li></ul><ul><li>Signup </li></ul><ul><li> </li></ul><ul><li>Your page? </li></ul><ul><li>Take a look at </li></ul>
  45. 46. Low Cost <ul><li>Compared to other media, the Internet enables a business to advertise at considerably lower prices. </li></ul><ul><li>It may not be a replacement for other marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail. </li></ul>
  46. 47. Open 24/7 /365 <ul><li>By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay! </li></ul><ul><li>Anybody can see from anywhere @ anytime ! </li></ul>
  47. 48. Test Marketing New Products <ul><li>The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website. </li></ul>
  48. 49. Customer Feedback Made Easy <ul><li>The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback. </li></ul>
  49. 50. Reaching A Global Audience <ul><li>More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world. </li></ul>
  50. 51. Top 5 Websites <ul><li>ALIBABA   http:// </li></ul><ul><li>EC EUROPE </li></ul><ul><li>ETOCOMMERCE   http:// / </li></ul><ul><li>TRADE UK   http:// / </li></ul><ul><li>EC PLAZA   http:// / </li></ul><ul><li>For top hundred sites, click on </li></ul>
  51. 52. Watch Out Offers to Buy <ul><li>Search Google: Trade Portals > Results 1 - 10 of about 240,000. Search took 0.12 seconds. </li></ul><ul><li>Market Place for all Categories or Specific Product Categories </li></ul><ul><li>Services : Free , Fee based, Business Centers, Catalogue Show Case, Virtual Trade Fairs , Bulletin Boards, Directories </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  52. 53. Directories <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  53. 54. Market Research Data <ul><li>India Trade Promotion Portals </li></ul><ul><li>World Economic Environment  Overseas Market Situation  Export & Import Trends  Trade Statistics  Company & Industry Reports  Market Surveys  Tariffs & Taxes  Trade & Investment Policy  Links to other Trade related Sites  ITPO Members Information </li></ul>
  54. 55. Cii-unido SPX : Global Industrial Sourcing Network 45 spx in 30 Countries
  55. 56. AUTO COMPONENT CLUSTER CHENNAI Prepared by S. Ravi Kumar Cluster Development Executive Small Industries Service Institute (Ministry of SSI, Govt. of India) 65/1 G.S.T Road, Guindy Chennai-600 032 Source:
  56. 57. Nu-tech Rubber Products <ul><li>  </li></ul>We are Pioneers in Rubber Molded Components and Our Unit is an ISO 9001:2000 Certified by The Joint Accreditation System of Australia and New Zealand for Manufacturing of Rubber Components. Moreover the Company was established in the year 1988. We are engaged in the Manufacturing and Supplying Of Rubber Molded components for various fields and Other Process Industrial Applications also. We are Authorized Suppliers for leaders in Two Wheeler Manufacturers like TVS Motor Company-Hosur, TVS Motor Company-Mysore and other our Major Customers Who are covered in Various fields and Multi National Companies(MNC) also. We would like to Register Ourselves as a Vendor. ……..………For Nu-Tech Rubber Products S. KAMALASEKARAN Chief Executive Officer Products/Services We Offer: Auto accessories, motorcycle accessories, motorcycle parts, automobile SOURCE:
  57. 58. Karnatakka <ul><li>AISIN - procures parts and materials globally </li></ul><ul><li>Ideal Jawa </li></ul><ul><li>MOTOR INDUSTRIES CO. LTD </li></ul><ul><li>Reva </li></ul><ul><li>TVS Motor Company </li></ul><ul><li>Toyota Kirloskar Motor Ltd. </li></ul><ul><li>VST TILLERS TRACTORS LTD. </li></ul><ul><li>Volvo India Ltd. </li></ul>
  58. 59. FORD India <ul><li>Home Page </li></ul><ul><li>Suppliers/Partners Information </li></ul><ul><li>Out Sourcing Solutions </li></ul><ul><li>UPS Supply Chain Solutions </li></ul><ul><li>Raw Material Sourcing </li></ul>
  59. 60. AISIN <ul><li>AISIN NTTF PRIVATE LIMITED </li></ul><ul><li>Manufacture and sales of automotive parts </li></ul><ul><li>40/40A, Electronics City, Electronics City Post, Hosur Road in Bangalore, Karnataka, India </li></ul><ul><li>Tel. (80) 852-2212 </li></ul><ul><li>Fax. (80) 852-2214 </li></ul><ul><li>Company Profile </li></ul><ul><li>Video </li></ul>
  60. 61. Buyer from Srilanka <ul><li>Details of Trade Lead </li></ul><ul><li>Subject :  Buy Bajaj 3 Wheeler Parts     Post Date :  28th March 2006     Expiry date :   28th March 2007   Description: We are interested in the entire range of Bajaj 3 wheeler parts and would like to receive contact of suppliers and manufacturers   Contact Information Contact Person Mr. Imtiaz A.S Gadit Designation Managing Director Address 57, 4/2, SECOND CROSS ST., COLOMBO ,SRI LANKA Phone Number * Fax * Year Established 1973 * Note This service is available to Paid Members only Learn More . </li></ul><ul><li>Source: trade India </li></ul>
  61. 62. Direct eMail Campaigns <ul><li>Email is the best form of Communication available To Small Entrepreneurs </li></ul><ul><li>Go for email sales campaigns - you can focus your sales drive and reach unbelievably large groups ! </li></ul><ul><li>Email Lists Options: compile your own, Buy Lists or Out Source Emailing </li></ul><ul><li>Digital Sales Brochures can be sent as Emails </li></ul>
  62. 63. Major assets of (Internet-based) e-mail <ul><li>Advantages </li></ul><ul><li>Extremely low cost </li></ul><ul><li>High speed of transmission </li></ul><ul><li>Highly handy build-in address book </li></ul><ul><li>Received messages can be edited, copied, forwarded, etc. </li></ul><ul><li>Easy-to-learn functions </li></ul><ul><li>to link an e-mail message with a web site </li></ul><ul><li>All kinds of files can be attached </li></ul><ul><li>E-mails can be digitally signed </li></ul><ul><li>E-mails can be encrypted </li></ul><ul><li>Sender get return receipt </li></ul><ul><li>Some weaknesses </li></ul><ul><li>1-2% of losses are unavoidable </li></ul><ul><li>spam dilemma </li></ul><ul><li>Most emails have to be in simple text format </li></ul>
  63. 64. Where to Find e-Mail Addresses? <ul><li>From emails received </li></ul><ul><li>Web sites – Feedback Forms </li></ul><ul><li>Business Cards & Letter Heads </li></ul><ul><li>specialized e-mail directories </li></ul><ul><li>buy (targeted) e-mail addresses </li></ul><ul><li>large mailing lists: , </li></ul><ul><li> </li></ul><ul><li>mid-sized mailing lists: </li></ul><ul><li>small mailing lists: Microsoft Outlook Express </li></ul>
  64. 65. Examples of documents made available on the Web by Trade Support Institutions <ul><li>1.Foru m, ITC magazine published in three languages: </li></ul><ul><li> </li></ul><ul><li>2.Studies and Documents (virtual libraries) </li></ul><ul><li>STDB, Singapore Trade Development Board </li></ul><ul><li>3. Business Information Service (STB) of the British Library (London): </li></ul><ul><li> </li></ul><ul><li>4. ITC databases (Geneva): </li></ul><ul><li> </li></ul><ul><li>5. Cyber bookshop, Trade Development Council, Hong-Kong : </li></ul>
  65. 66. Information Sources for World of Auto parts - 1 <ul><li>Annual publication by the German association of car manufacturers; offers over 200 pages of information on the German, European and global car industry.Down load Report 2006 </li></ul><ul><li> </li></ul><ul><li>OSAT Reports </li></ul>
  66. 67. Information Sources for World of Auto parts -2 <ul><li>http:// / </li></ul><ul><li>Annual publication by the French association of car manufacturers, giving French, European and worldwide statistics. </li></ul><ul><li> </li></ul><ul><li>Annual publication by the French association of component manufacturers </li></ul>
  67. 68. Information Sources for World of Auto parts -3 <ul><li>THE GLOBAL AUTOMOTIVE INDUSTRY </li></ul><ul><li>VALUE CHAIN: </li></ul><ul><li>What Prospects for Upgrading by Developing Countries ? </li></ul><ul><li>UNIDO </li></ul><ul><li>Profile of tomorrow's automotive supplier </li></ul><ul><li>Ernst & Young LLP </li></ul><ul><li> </li></ul><ul><li>Informative publication focusing on the changing role of the automotive supplier. </li></ul>
  68. 69. Supply Chain Links -1 <ul><li>SupplyON </li></ul><ul><li> </li></ul><ul><li>E-business exchange for the automotive industry set up by European suppliers. Companies buy supplies through an online order process. </li></ul>
  69. 70. Supply Chain Links -2 <ul><li>Odette </li></ul><ul><li> </li></ul><ul><li>Site by automotive industry itself, focusing on e-business communications, engineering data exchange and logistics management, which link the 4,000-plus businesses in the European motor industry and their global trading partners. </li></ul>
  70. 71. Supply Chain Links - 3 <ul><li>Global Automotive Parts Access </li></ul><ul><li> </li></ul><ul><li>Example of Internet parts distribution. Global </li></ul><ul><li>Automotive Parts Access, (GAPA), was created to provide original equipment and high quality aftermarket repair & maintenance parts to consumers online in the USA. </li></ul>
  71. 72. Supply Chain Links - 4 <ul><li>MARKETING RESEARCH </li></ul><ul><li>Europe's automotive aftermarket: Trends and forecasts to 2005 </li></ul><ul><li>Economist Intelligence Unit </li></ul><ul><li>E-mail: [email_address] Internet: </li></ul><ul><li>The Economist Intelligence Unit carries out research in </li></ul><ul><li>the automotive industry. The above-mentioned report is </li></ul><ul><li>one of their publications </li></ul><ul><li>Import duties and tariffs - Europe </li></ul><ul><li> </li></ul><ul><li>Database of tariffs. </li></ul>
  72. 73. Supply Chain Links-5 <ul><li>Trade fair organisers: </li></ul><ul><li>GERMANY </li></ul><ul><li>Automechanika </li></ul><ul><li>Location Frankfurt </li></ul><ul><li>Frequency: biennial </li></ul><ul><li>Organisation: Messe Frankfurt - Messe und Ausstellungs GmbH, </li></ul><ul><li>E-mail: [email_address] Internet: </li></ul><ul><li>The world’s largest and most important exhibition of automotive parts and equipment. Attended in particular by distributors and wholesalers. </li></ul>
  73. 74. Supply Chain Links-6 <ul><li>UNITED KINGDOM </li></ul><ul><li>European Automotive Trade Show </li></ul><ul><li>Location: Birmingham, NEC </li></ul><ul><li>Frequency: biennial </li></ul><ul><li>Organisation: SMMT </li></ul><ul><li>Internet: </li></ul><ul><li>Largest show for automotive parts and equipment in the United Kingdom. </li></ul>
  74. 75. Supply Chain Links-7 <ul><li>Trade Associations INTERNATIONAL FIGIEFA </li></ul><ul><li>International Federation of Automotive After-market </li></ul><ul><li>Distributors </li></ul><ul><li>Internet: </li></ul><ul><li>EUROPE - CLEPA </li></ul><ul><li>European Association of Automotive Suppliers </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Internet: </li></ul>
  75. 76. Supply Chain Links-8 <ul><li>After-market prices: </li></ul><ul><li>Intercarparts </li></ul><ul><li>Internet: </li></ul><ul><li>Online parts shop. English, French, German and Dutch language. Prices exclude discounts given by associated dealers and workshops. Delivery in Germany, The Netherlands, Belgium and Luxembourg. </li></ul><ul><li>Direct Car Spares </li></ul><ul><li>Internet: </li></ul><ul><li>Online parts shop. </li></ul>
  76. 77. Automotive and Transport Associations Directory <ul><li>Alliance of Automobile Manufacturers American Glovebox Society Association of International Automobile Manufacturers Brake Manufacturers Council International Truck Parts Association Mobile Air Conditioning Society Motorcycle Industry Council National Association of Trailer Manufacturers National Marine Electronics Association National Marine Manufacturers Association National Truck Equipment Association Offshore Marine Service Association Shipbuilders Council of America http:// </li></ul>
  77. 78. Online Trading <ul><li>With Automotive Instant Exchange you can buy and locate any New / Remanufactured or used automotive part(s) right from your Personal Computer, whether you are a business or individual buyer. As a buyer you specify what you're looking for, and receive quotes from sellers for it. After selecting the best quote, you will be able to purchase it.   </li></ul><ul><li> </li></ul><ul><li>Parts hotline </li></ul>
  78. 79. Auto Parts- Online Stores <ul><li>Auto Fair </li></ul><ul><li>Auto Parts </li></ul><ul><li>Auto Serv 2006 </li></ul>
  79. 80. Cartels <ul><li>Japanese auto parts supply networks and the governance of ... File Format: PDF/Adobe Acrobat - View as HTML only in auto parts supply networks, but across the Japanese economy. ... Restrained Trade: Cartels in Japan's Basic Materials Industries. Ithaca, ... - Similar pages </li></ul>
  80. 81. Buy/Sell Online <ul><li>TradeKey </li></ul><ul><li>Autoparts Importers </li></ul><ul><li>Chinese Trade Portal </li></ul><ul><li>Importers & Exporters </li></ul><ul><li>Sources Scan Agency </li></ul><ul><li>Buyers Index </li></ul>
  81. 82. Buyers on the Internet <ul><li>We are looking to buy break liver, break paddle, gear liver, gear shaft, clutch liver, clutch yoke, clutch shoe, clutch plate, gear mootha, petrol tape, wheel rims, spoke, ballancer, speedometer waram, gripe cover, fiber side box, helmat lock, ISI and non ISI helmat, breakrod, side stand, center stand, indicator stay, blnker, headlight assembly, headlight glass, taillight assembly, tail light cover, headlight doom, kickboss with kit, chain sporket, gearbox sporket, forkepipe, scootor silencer, etc. </li></ul><ul><li>Megha auto </li></ul><ul><li>Contact Person : Mr. Pankaj Modha </li></ul><ul><li>Address SHAKTINAGAR, 21/1, C.S.C. ROAD NO.6, DAHISAR (EAST), MUMBAI 400068 ,MAHARASHTRA ,INDIA </li></ul><ul><li>TRADE INDIA </li></ul>
  82. 83. Indian Components Industry Profiles <ul><li>Bharat Forge – Kalyani Group </li></ul><ul><li>Goetzeindia </li></ul><ul><li>Mico </li></ul><ul><li>Munjalshowa </li></ul><ul><li>SONA </li></ul><ul><li>Sundaram Fasteners </li></ul><ul><li>Onassis Auto </li></ul><ul><li>DelphiTVS </li></ul>
  83. 84. alert service <ul><li>New publications, New information sources </li></ul><ul><li>Upcoming trade events, Company news </li></ul><ul><li>News on people (nominations, departures) </li></ul><ul><li>Selection of news (from newspapers, press agencies), which could affect the target users’ business etc </li></ul><ul><li>Some other examples of alert bulletins on the Web include: </li></ul><ul><li>Autoparts </li></ul><ul><li>Auto Parts India </li></ul><ul><li>FORD India </li></ul>
  84. 85. Online Help BREAKING INTO THE TRADE GAME <ul><li>A Small Business Guide to Exporting </li></ul><ul><li>Introduction </li></ul><ul><li>CHAPTER 1: Making the Export Decision International Marketing Plan Workbook </li></ul><ul><li>CHAPTER 2: Making the E-Commerce Connection </li></ul><ul><li>CHAPTER 3: Identifying International Markets </li></ul><ul><li>CHAPTER 4: Foreign Market Entry </li></ul><ul><li>CHAPTER 5: The Export Transaction </li></ul><ul><li>CHAPTER 6: Export Financing </li></ul><ul><li>CHAPTER 7: Transporting Goods Internationally </li></ul><ul><li>CHAPTER 8: Strategic Alliances and Foreign Investment Opportunities </li></ul>
  85. 86. Your Questions Now ? Or else