Privacy Issues in Social Media

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By Jyoti Saini & Baljot Saral

Published in: Social Media, Technology, Business
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  • Privacy Issues in Social Media

    1. 1. PRIVACY IN SOCIAL MEDIA BY: JYOTI SAINI & BALJOT SARAL
    2. 2. PRESENTATION ROADMAP GOOD/BAD EXAMPLES GOOD/BAD EXAMPLES IMPORTANCE OF PRIVACY 1 2 3 GUIDELINES FOR SOCIAL MEDIA BUSINESSES JYOTI SAINI & BALJOT SARAL 4 5 6 GUIDELINES RECOMMENDATIONS FOR NONSOCIAL MEDIA BUSINESSES 2
    3. 3. IMPORTANCE OF PRIVACY • 79% of companies are using or are planning on using social media platforms • People/organizations can be harmed if there are no restrictions on public access to personal or company information on social media • Individuals/organizations maintain their autonomy and individuality • To ensure the image of a brand is not damaged JYOTI SAINI & BALJOT SARAL 3
    4. 4. GUIDELINES FOR SOCIAL MEDIA BUSINESSES WHAT TO DO • • • • WHAT NOT TO DO Be transparent for all • Do not use consumers’ stakeholders personal information Review and revise privacy without their consent policies and terms and • Do not use devious conditions strategies to gain Ensure government consumers’ personal legislation is being followed information under the privacy acts in • Do not use weak or the country the business is insecure software that is being operated vulnerable to attacks Train employees on privacy within the social media JYOTI SAINI & BALJOT SARAL 4
    5. 5. POSITIVE EXAMPLE • Described as “the most secure implementation possible” for this company • After a major security breach in 2012, the company is being transparent to its users with this application JYOTI SAINI & BALJOT SARAL 5
    6. 6. NEGATIVE EXAMPLES • Has become a medium for companies to advertise on • Lawsuit was filed by consumers who accused this company of using their personal information in advertisements • Has to pay out $20 million in compensation to 614,000 users this year JYOTI SAINI & BALJOT SARAL 6
    7. 7. NEGATIVE EXAMPLES JYOTI SAINI & BALJOT SARAL 7
    8. 8. NEGATIVE EXAMPLES • Originally marketed as a method of picture/video communication which leaves no virtual footprint • Pictures/videos are automatically cached and stored on their server without notifying users • Attempting to defend themselves by stating, “If you’ve ever tried to recover lost data affter accidentally deleting a drive..you might know that with the right forensic tools, it’s sometimes possible to retrieve data after it has been deleted JYOTI SAINI & BALJOT SARAL 8
    9. 9. GUIDELINES FOR NON-SOCIAL MEDIA BUSINESSES WHAT TO DO WHAT NOT TO DO • Maintain transparency to all stakeholders • Have an integrated employee training to prevent human errors • Understand social media regulations and implement through privacy policies • Reinforce policies surrounding confidential information • Dedicate a department monitoring social media to ensure private information is not leaked • Be proactive now to ensure it is not an issue in the future • Do not engage in social media without first understanding the potential risks o Confidential breach o Fake page scams • Do not claim authorship of content that is not yours; give credit where it is due • Do not violate jurisdictions or cultural norms of a society JYOTI SAINI & BALJOT SARAL 9
    10. 10. POSITIVE EXAMPLE • Dedicated section on their website to the usage of social media in the company • Implemented an internal Information Protection Policy educating all employees and brand ambassadors • Offer training to associates and agency partners through online learning portals and classes JYOTI SAINI & BALJOT SARAL 10
    11. 11. POSITIVE EXAMPLE • Effective display of company transparency through “Your Privacy is Our Priority” campaign • With users becoming more knowledgeable about data collection from internet browsers, this company educated their audience about internet safety, tracking, and privacy JYOTI SAINI & BALJOT SARAL 11
    12. 12. NEGATIVE EXAMPLES • Alexandra Thran, from Rhode Island, was fired from this institution as she disclosed patient information • This institution did not have a social media policy prior to the incident • Institution is now considered untrustworthy to many patients JYOTI SAINI & BALJOT SARAL 12
    13. 13. RECOMMENDATIONS 1. Disclose information and maintain transparency 2. Educate all employees and brand ambassadors about social media practices in a company 3. Ensure all legal regulations and jurisdictions are being followed 4. Be proactive JYOTI SAINI & BALJOT SARAL 13

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