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Social Media Tips


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This presentation look at:
Growth of social media
Making Contacts
Dangers of information online
Case study

Thesis: The mastery of social media is vital to career success.

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Social Media Tips

  2. 2. Preview of Main Points <ul><li>Growth of social media </li></ul><ul><li>Making Contacts </li></ul><ul><li>Branding </li></ul><ul><li>Dangers of information online </li></ul><ul><li>Case study </li></ul><ul><li>Thesis: The mastery of social media is vital to career success. </li></ul>
  3. 3. Growth & Expansion of Social Media
  4. 4. Growth of Social Media <ul><li>Facebook is the worlds largest social network. </li></ul><ul><li>Twitter and LinkedIn used for career - minded professionals. </li></ul><ul><li>Facebook is currently the second most visited site only trailing the likes of Google. </li></ul><ul><li>Facebook has over 350M users, 55M posts daily, & over 3.5 billion shared content weekly. </li></ul><ul><li>Facebook has also expanded globally, as 70% of its users are located outside the U.S. </li></ul>
  5. 5. Going Public <ul><li>Easy interfaces, advanced privacy controls, and social networks have transformed into vast public spaces where millions of users feel comfortable in their own identity. </li></ul><ul><li>“ Social networks have been successful in bringing humanity into a place which was once considered ‘cold and technological.’” </li></ul>
  6. 6. Going Public Cont. <ul><li>Mass communication </li></ul><ul><li>Social network more popular than E-mail </li></ul><ul><li>Important channels for news, and vehicles of influence </li></ul><ul><li>Social networks have the capability to bring a ‘face’ or personal identity to a large organization </li></ul>
  7. 7. Expansion into the Workplace <ul><li>“ Enterprise 2.0,” an effort to bring social networks and blogs to the workplace </li></ul><ul><li>Dangers of funding </li></ul><ul><li>Businesses are striving to adapt to social media </li></ul><ul><ul><li>ex: World Economic Forum </li></ul></ul>
  8. 8. Expansion Cont. <ul><li>Social media continues to integrate into PR practices </li></ul><ul><li>Must be specific in what they wish to achieve and to create a useful way to measure their successes </li></ul><ul><li>Creativity has become an integral part in communicating with customers </li></ul>
  9. 9. Making Connections through LinkedIn and Twitter
  10. 10. Background on LinkedIn <ul><li>LinkedIn: an online social network that allows business professionals to exchange information, endorse themselves and their business in a professional setting, and make connections </li></ul><ul><li>Founded in 2003; only in the last three years became extremely popular </li></ul><ul><li>Included under the Top 10 Fastest Growing Online Social Networks </li></ul>
  11. 11. Your LinkedIn Profile <ul><li>Include a profile picture </li></ul><ul><li>Set up a information-packed profile </li></ul><ul><li>Make your profile public </li></ul><ul><li>Use your full name on LinkedIn </li></ul><ul><li>Establish meaningful connections </li></ul>
  12. 12. Making Connections through LinkedIn <ul><li>Constantly update your profile </li></ul><ul><li>Understand relationships of connections </li></ul><ul><li>Connect with all past colleagues </li></ul><ul><li>Discover more about potential employers </li></ul><ul><li>Remember: What’s in it for them? </li></ul><ul><li>Assist others in making connections </li></ul>
  13. 13. Tips for Using LinkedIn <ul><li>Recommendations on your profile say something about you as a professional </li></ul><ul><li>Respond to LinkedIn requests in a timely manner </li></ul><ul><li>Use LinkedIn to establish rapport quickly when face-to-face with business professionals </li></ul><ul><li>Join groups </li></ul>
  14. 14. Twitter <ul><li>Twitter: an online social networking system used to post updates on personal and/or business information. People can “tweet” up to 140 characters of any topic of their choice and their “followers” can trace this information </li></ul><ul><li>Can follow potential employers, sell your own skills, create support groups, find information about career opportunities, and discover important contacts </li></ul>
  15. 15. Branding using Social Media
  16. 16. Branding <ul><li>Def: Process in which you differentiate yourself by identifying what makes you unique </li></ul><ul><li>“ If you don’t brand yourself, Google will brand you,” (Paprocki, S. B.) </li></ul>
  17. 17. Branding tips <ul><li>Be genuine, not fake </li></ul><ul><li>Face-to-face still important </li></ul><ul><ul><li>Conferences, networking events, informational interviews </li></ul></ul><ul><li>Find your niche </li></ul><ul><ul><li>Dig deep inside and look at your competitors </li></ul></ul><ul><li>Consistency is key </li></ul>
  18. 18. Contact information <ul><li>Use professional email address </li></ul><ul><li>Create online business card </li></ul><ul><ul><li> </li></ul></ul><ul><li>Add signature in email for social media </li></ul><ul><ul><li> </li></ul></ul><ul><li>Make contact info available on social media </li></ul>
  19. 19. Dangers of Social Media
  20. 20. Dangers <ul><li>Uses of internet </li></ul><ul><ul><li>meet others, explore identity formation </li></ul></ul><ul><li>Public profile </li></ul><ul><ul><li>Pictures, video, music, any personal information posted </li></ul></ul><ul><li>On the internet forever </li></ul>
  21. 21. Practical Tips <ul><li>Keep some control over your posted information </li></ul><ul><li>Keep your information to yourself </li></ul><ul><li>Post information you are comfortable with others seeing and knowing </li></ul><ul><li>Consider not posting revealing photo </li></ul>
  22. 22. Case Study of Social Media
  23. 23. Have you Googled Yourself? <ul><li>Theresa Settimi </li></ul><ul><li>Everything on the internet is public </li></ul><ul><li>Increase search ability </li></ul><ul><li>Permanent access </li></ul>
  24. 24. Ray Lam: Case Study <ul><li>“ The B.C. NDP ( New Democratic Party of British Columbia) party's former candidate for Vancouver-False Creek showed a &quot;lack of judgment&quot; over pictures displayed on his Facebook page” </li></ul><ul><li>(B.C. NDP Leader Carole James) </li></ul>
  25. 25. Wrap up <ul><li>Growth of social media </li></ul><ul><li>Making Contacts </li></ul><ul><li>Branding </li></ul><ul><li>Dangers of information online </li></ul><ul><li>Case study </li></ul><ul><li>Have you Googled yourself? </li></ul>
  26. 26. Works Cited <ul><li>Butow, E., & Talor, K. (2009). H ow to succeed in business using LinkedIn: Making </li></ul><ul><li>Connections and Capturing Opportunities on the World’s #1 Business Networking Site . New York, NY: AMACOM. </li></ul><ul><li>Candidate's racy facebook photos showed 'lack of judgment': b.c. ndp leader . (2009, April 20). Retrieved from </li></ul><ul><li>Compaine, B. M. (2000). The internet upheaval; raising questions seeking answers in communications policy. USA: Mary Reilly Graphics. </li></ul><ul><li>Du, W. (2007, August 14). Job candidates getting tripped up by facebook . Retrieved from </li></ul><ul><li>Economist. (2010, January 28). A special report on social networking: A world of connections | The Economist. . Retrieved February 8, 2010, from </li></ul><ul><li>Falls, Jason. (2009). Personal Branding Tips from SME. Retrieved Feb. 10, 2010 from </li></ul><ul><li>Federal Trade Commission. (May, 2006). Social networking sites: safety tips for tweens and teens. Retrieved 15 February 2010). </li></ul><ul><li>Hollick, H. (2009, September 10). Networking that works: Using LinkedIn and Twitter to </li></ul><ul><li>amplify professional networking . Retrieved February 8, 2010, from Local </li></ul><ul><li>Techwire’s website: </li></ul><ul><li>Leggatt, Helen. (2009). Time Spent on Social Networking up 93%. Biz Report . Retrieved Feb 17, 2010 from </li></ul><ul><li>Ostow, Adam. (2009). At $6.5 Billion, Facebook is Now Worth More than CBS. Retrieved Feb. 17, 2010 from </li></ul><ul><li>Roberts, J. (2008, June 8). Social networking for business is next big thing » The Commercial Appeal. The Commercial Appeal: Local Memphis, Tennessee News Delivered Throughout the Day. . Retrieved February 8, 2010, from </li></ul><ul><li>Schawbel, Dan. (2009). HOW TO: Build your Personal Brand on LinkedIn. Retrieved Feb. 9, 2010 from </li></ul><ul><li>Schawbel, Dan. (2009). Personal Branding 101: How to Discover and Create Your Brand. Retrieved Feb. 9, 2010 from </li></ul><ul><li>Tugend, T. (2009, March). Putting Yourself Out There on a Shelf to Buy. The New York Times. Retrieved Feb. 9, 2010 from money/28shortcuts.html?_r=1&pagewanted=all </li></ul><ul><li>Zeidler, S. (2009, August 18). Looking for a job? Try LinkedIn or Twitter . Retrieved </li></ul><ul><li>February 8, 2010, from’s website: </li></ul><ul><li> </li></ul>