Social Media@Workplace November 16th, 2011 @ 6:30PMMichael Magiera, Saurabh Sharma , Andy Kudwa and Rick Swilley,
What is social media (SM)?∗…media for social interaction, using highly accessible and scalable communication techniques.∗…the use of web-based and mobile technologies to turn communication into interactive dialogue.BY MARCI PAINO
The Purpose of SMFacebook•Primarily used to connect with family and friends to sharephotos and communicate.Twitter•A tool to quickly communicate a thought or feeling thatyou want to share within your network.Linked-In•A professional social media outlet to network with co-workers and related professional groups.
Objective of this So you’re not Seminargoing to friend me? 1. Inform Advantages and Disadvantages of Social Media 1. Persuade 2. Instruct Effective use in a professional environment 1. Engage Interactive feedback on scenarios and real life examples
Facebook Scenario 1Facebook Photo1.You are the co-worker who finds a provocative photo ofyour boss on a “friends” Facebook page.2.What would you do? a) Inform your boss that the photo exists on Facebook b) Talk about it with all your co-workers and not your boss c) Say nothing http://www.youtube.com/watch?v=A4lOWsjB
Twitter Scenario 2 http://www.youtube.com/watch?v=EoMkJ87uMBTwitter Post1.You have found out that you were not invited to an office gathering thatwas organized through Twitter.2.The problem: You are being excluded by co-workers from an informaloffice gathering.3.What would you do? a) Confront the person that posted the message? b) Create your own Twitter group within the office c) Talk with HR and your boss about the potential volatile situation.
Linked-In Scenario 3Linked-In1.Your boss has requested that you be connected.2.The problem: You are currently networking with otheremployers and have your resume posted on your account.3.What would you do? a) Quickly remove your resume b) Deny or ignore the request c) Accept his request
Social media is a part of the workday . BY Fast Company EXPERT BLOGGER Adrian Ott (11/11/2010) GEN Y Top Management
How many users as of 2011?Facebook∗ 750 million active usersTwitter∗ 200 million active accountsLinkedIn∗ 120 million registered usersBlogs∗ 156 million publicYahoo Groups∗ 115 Group members, 10 million groups
Advantages“Social media is becoming an indispensible part of the marketing mix for many businesses and one of the best ways to reach customers and clients.”“Source”
Advantages∗ Low cost Social media makes it particularly useful to small businesses who often find the costs associated with traditional media prohibitive.∗ Unlimited access Social media levels the playing field for businesses as it is accessible to anyone, regardless of company size, turnover and contacts∗ Simplicity Social media channels are extremely simple to use, even for people with basic IT experience; all that is required is a computer and an internet connection.∗ Measurability Social media stats are immediately measurable, whereas traditional media figures often need to be monitored over a long period of time.
Advantages∗ Global reach Social media platforms also allow you to tailor your content for each market segment and give businesses the opportunity to get their messages across more widely than ever before.∗ Contact building Social media channels offer unparalleled opportunities to interact with customers and build relationships, largely due to their real- time, interactive nature.∗ Flexibility Information can be updated, altered, supplemented, and discussed in a way completely unknown to a printed advertisement, a newspaper article or magazine feature.
Disadvantages∗ Bad Branding The wrong online brand strategy can doom a company, and put you at a huge disadvantage.∗ Commitment “If as a company you can’t commit at least 6-8 hrs a week on Social Media then don’t bother with it. Social Media is a living breathing beast. If you feed the beast then the beast works for you, but you need to feed it often.”∗ Relevant content “Let’s be honest. Blogs and Twitter feeds tend to take on the persona of their authors and this is a bad, bad thing! Many Social media marketers forget this and think that they are the blog or feed. This will only end in a bad way. Social Media is a marketing tool that needs serious content.”
DisadvantagesNot short term “The honest truth is that Social Media Marketing is a long term strategy. Seeing a return could take anywhere from a few months to a year before a company sees the benefits of increased customer loyalty and sales.”The risk of negative comments “Any time a company opens itself up to open criticism there is the possibility of negative comments about a product or service.”
Hiring for people on Social Media September 28, 2011 By Shan Li, Los Angeles Times"On any given week, we may see hundreds of new social media jobs posted," said Kathy OReilly, director of social mediarelations for job recruitment site Monster. The number ofsocial media-related jobs on Monster has surged 75% over the last year, OReilly said. About 155 positions are available amonth, up from an average of 88 a month a year ago.”
Guiding Principles Listen before you speak.∗Before entering any conversation, understand the context. ∗ Who are you speaking to? Is there a good reason for you to join the conversation? ∗ If your answer is yes, then follow these rules of engagement Say who you are.∗In responding to any work-related social media activities alwaysdisclose your work relationship.
Guiding PrinciplesShow your personality.∗Be conversational while remaining professional. If yourpersonal life is one that you (or your employer) dont want tomix up with your work. Respond to ideas not to people.∗In the context of business, always argue over ideas notpersonalities. Dont question motives but stay focused onthe merit of ideas.
Guiding PrinciplesKnow your facts and cite your sources.∗When making claims, always refer to your sources, using hyperlinkswhen possible. Always give proper attribution (by linkbacks, publicmentions, re-tweets and so on).Stay on the record.∗Everything you say can (and likely will) be used in the court of publicopinion--forever. So assume youre "on the record."If you respond to a problem, you own it.∗If you become the point of contact for a customer or employeecomplaint, stay with it until it is resolved.
In conclusion“By nature, we are social creatures and these tools can foster brainstorming, teamwork and innovation. ”“…social (media) networking websites are not going to go away— in fact, their usage will likely become even more widespreadover the next several years. By finding a way to harnessemployees’ participation in these sites in a productive way,organizations can enhance their ability to foster communication,engagement, and collaboration.”By Kelly Lackner
ReferencesBLOGOtt, A. How Social Media Has Changed the Workplace. NOV 11 2010,FROMhttp://www.fastcompany.com/1701850/how-social-media-has-changed-the-workplace-studyPaino, M. The Impact of Social Media in the Workplace. MAR 18 2011,FROMhttp://blog.clomedia.com/2011/03/the-impact-of-social-media-in-the-workplace/Salcido, M. Advantages of Using Social Media | Advantages of Media.FROMhttp://www.organicseoconsultant.com/advantages-of-using-social-media/Lurssen, A. Social Media in the Workplace: Legal Issues, Business Policies. NOV 4 2010,FROM http://scoop.jdsupra.com/2010/11/articles/media-coverage/social-media-in-the-workplace-legal-issues-business-policies/
ReferencesADVICE COLUMNMandrusiak, M. (2011, SEP). The Disadvantages to Social Media Marketing,FROMhttp://automatedbuildings.com/news/sep11/columns/110826030404mandrusiak.htmlNEWSLETTERBaesel, Cordon T. (2011, Oct). Social Media and the Workplace: Virtual Worlds and LegalRealities in 2011. Newsletter of Luce forward, p. 1-2FROMhttp://www.jdsupra.com/post/documentViewer.aspx?fid=44f32ae9-70e0-4327-82f1-12a383d01954MAGAZINE ARTICLERoss, J. (2009, June 30). A Corporate Guide for Social Media. Forbes.FROM http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-oreilly.html?partner=email
ReferencesNEWSPAPER ARTICLELi, S. Employers are liking -and hiring -social media workers. (2011, SEP 28). Los Angeles Times. FROM http://www.latimes.com/la-fi-social-media-jobs-20110929,0,1947452.story#.TsF-GLUBepY.email