Social Media and the Search Engines

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  • See slide # 5. I didn't realize the social media has change so much in only a few years.

    What does this mean to broadcast media?
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Social Media and the Search Engines

  1. 1. SOCIAL MEDIA PRESENTATION Jeff Barnard Digital Accounts Manager 614.452.8184 [email_address]
  2. 2. :: About Us <ul><li>Auto Dealer Traffic / People To My Site </li></ul><ul><li>Founded 2001 – Pre AdWords </li></ul><ul><li>700+ Clients </li></ul><ul><li>Top 20 Search Marketing Agency in U.S. (2006) </li></ul><ul><li>Columbus Business First – Fast Fifty (2008) </li></ul><ul><li>Alpha and beta testers of new products </li></ul><ul><li>from Google, Yahoo and MSN </li></ul><ul><li>SEO Innovator </li></ul><ul><li>SEO Solution for Lexus Corporate </li></ul><ul><li>Driving Results Through Thought Leadership & Innovation </li></ul><ul><li>Best of Breed Technologies & Methodologies </li></ul><ul><li>2008 Evolution to a Full Service Agency </li></ul><ul><li>Acquisition of Young Isaac and Jim Hern Productions </li></ul><ul><li>Deliver 360° Digital Marketing Solutions </li></ul><ul><li>Paid Search Marketing Campaign </li></ul><ul><li>Display Ads </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Emerging media </li></ul>08/27/09 , Page
  3. 3. 08/27/09 , Page :: What is Social Media Marketing <ul><li>SOCIAL MEDIA relies on primarily user-generated content to create dynamic conversations between individuals or groups </li></ul><ul><li>SOCIAL MEDIA MARKETING uses technologies of social media and their influences / thought leaders for marketing, public relations, and customer service </li></ul>
  4. 4. 08/27/09 , Page :: What does what?
  5. 5. 08/27/09 , Page :: Website Audience Shift
  6. 6. 08/27/09 , Page :: Top Social Media Tools <ul><li>Blogger – 222 million users </li></ul><ul><li>Facebook – 200 million users </li></ul><ul><li>MySpace – 126 million users </li></ul><ul><li>Wordpress – 114 million users </li></ul><ul><li>Flickr – 64 million users </li></ul><ul><li>Scribd – 23 million users </li></ul><ul><li>Twitter – 6 million users * </li></ul><ul><li>* projected to reach 18.1 million in 2010 </li></ul>
  7. 7. 08/27/09 , Page :: Facebook – “more than finding friends”
  8. 8. 08/27/09 , Page :: Tools - Facebook <ul><li>200+ million active users </li></ul><ul><li>100+ million log on daily </li></ul><ul><li>Fastest growth segment: 35+ years old </li></ul><ul><li>Average user has 120 friends </li></ul><ul><li>70% of users are outside of the US </li></ul><ul><li>30+ million access Facebook via mobile devices </li></ul><ul><li>8+ million become fans of pages each day </li></ul><ul><li>Over 1 billion pieces of content are shared each week </li></ul>
  9. 9. <ul><li>FACEBOOK </li></ul><ul><li>Maintain connections </li></ul><ul><li>Link to your blog </li></ul><ul><li>Improve your site’s SEO </li></ul><ul><li>Track employees </li></ul><ul><li>Avoid posting anything you wouldn’t want to see in a new business meeting </li></ul><ul><li>Ensure your friends can make common sense judgments, or unfriend them </li></ul>08/27/09 , Page :: Facebook – What to do and not do
  10. 10. 08/27/09 , Page :: Twitter – “not just tweets anymore”
  11. 11. 08/27/09 , Page :: Tools - Twitter <ul><li>Top Demographic: 18 - 34 years old </li></ul><ul><li>11% of online adults use Twitter </li></ul><ul><li>Twitter users rely on mobile devices </li></ul><ul><li>Educated, more female, young adult audience </li></ul><ul><li>8 million unique visitors per month </li></ul><ul><li>Average user has 126 followers </li></ul><ul><li>Average of 300 tweets per second across the site </li></ul>
  12. 12. 08/27/09 , Page :: LinkedIn
  13. 13. 08/27/09 , Page :: Tools - LinkedIn <ul><li>Average age: 41 years old </li></ul><ul><li>Household income: $109,703 </li></ul><ul><li>64% Male </li></ul><ul><li>34% of users rely on mobile devices </li></ul><ul><li>80% college or post-graduate </li></ul><ul><li>Almost half are business decision makers </li></ul>
  14. 14. <ul><li>L INKED I N </li></ul><ul><li>Maintain your rolodex – keep in touch with potential clients as they switch jobs </li></ul><ul><li>Improve your site’s SEO </li></ul><ul><li>Gauge health of partner companies </li></ul><ul><li>Track competitors, employees </li></ul><ul><li>Join groups for networking opportunities </li></ul><ul><li>Avoid connecting with just anyone </li></ul><ul><li>Only recommend those you truly trust </li></ul>08/27/09 , Page :: LinkedIn – What to do and not do
  15. 15. 08/27/09 , Page :: Other Tools
  16. 16. 08/27/09 , Page :: Social Media Marketing
  17. 17. 08/27/09 , Page :: Know Your Audience
  18. 18. 08/27/09 , Page :: The 6 Spheres of Social Media Marketing
  19. 19. Search Engine Analysis Jeff Barnard Digital Accounts Manager 614.452.8184 [email_address]
  20. 20. :: Online Spends
  21. 21. :: Search Engine Market Share
  22. 22. :: Search Engine Metrics
  23. 23. :: Industry Comparison for CPC
  24. 24. :: Industry Comparison
  25. 25. :: Industry Comparison
  26. 26. :: What Bing is bringing to Search
  27. 27. <ul><li>thank you! </li></ul><ul><li>Jeff Barnard </li></ul><ul><li>Digital Accounts Manager </li></ul><ul><li>Auto Dealer Traffic </li></ul><ul><li>614.452.8184 </li></ul><ul><li>[email_address] </li></ul>CONFIDENTIAL 08/27/09 , Page

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