Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry  Doug Cornelius February 2, 2010
 
 
What Is Social Media? <ul><li>  </li></ul>Image Care of PixelPipe October 28, 2009
Audience Poll
What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you ...
Types of Web Outposts Communication Social Networking Collaboration User-Generated
Why Social Media? <ul><ul><ul><ul><li>1.    Build a  Web Presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2.    Monit...
   
 
 
 
307 Million 350 Million active users 1,176 Million 1,335 Million
 
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law fir...
Why Not Social Media?
&quot;I don’t know what social media is. It’s kind of scary.&quot; <ul><li>Educate yourself </li></ul>
&quot;There is too much information out there to wrap my head around.&quot; <ul><li>Discover Efficiency Tools </li></ul>
&quot;There is so much drivel on line. I have real work to do.&quot; <ul><li>Filter Out The Noise </li></ul>
&quot;I don’t have time to contribute.&quot; <ul><li>Automate </li></ul>
&quot;My clients aren’t using the stuff so why should I?&quot; Take a look at some facts ...
1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, twee...
&quot;If I stay away, I won't risk brand damage.&quot; <ul><li>Can you risk anonymity? </li></ul>
   
&quot;Traditional media has a bigger audience. I should spend resources there.&quot; <ul><li>Traditional media is moving o...
&quot;Management isn't interested.&quot; Firm-Controlled, Low-Cost,  Self-Directed.
&quot;Do these sites have staying power?&quot;  <ul><li>Connections transcend platform </li></ul>
&quot;It's all so confusing. Maybe I should just avoid it.&quot; <ul><li>Learn. Plan. Do. </li></ul>
&quot;Flashy Web strategies are for Coca Cola & Best Buy.&quot;  <ul><li>The Web is the (Near) Future For All Goods & Serv...
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law fir...
 
Bar Rules <ul><li>Lawyers are a regulated industry and need to comply with those restrictions.  </li></ul>
RULE 7.1 Communications Concerning a Lawyer's Services <ul><li>A lawyer shall not make a  false or misleading  communicati...
RULE 7.3 Solicitation <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit profe...
RULE 7.4 Fields of Practice <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fi...
 
Questions? ? ? ? ? ? ? ? ? ? ? ? ?
Upcoming SlideShare
Loading in …5
×

Beyond Linked In Pp Presentation (Final)

476 views

Published on

From Presentation to Boston Bar Association, this slideshare discusses why social media is an effective tool and how to avoid some of the pitfalls

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
476
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Lord, Bissell &amp; Brook (Now Locke Lord Bissell) OneBeacon Insurance AdvantageAdvocates Advocate&apos;s Studio
  • Goodwin Procter Knowledge Management SharePoint KM Space ComplianceBuilding
  • Poll the audience to see who uses these tools
  • What makes Web 2.0 different from web 1.0 Is it really that different
  • These are four basic ways to think about the different uses of social media. Although the boundaries are fuzzy and many sites take advantage of more than one feature.
  • Fish where the &amp;quot;fish&amp;quot; are   Improve your legal skills.   Protect your on-line name / brand   Little to no initial monetary investment,    Lots of room for growth &amp; expansion.    Peers &amp; competitors may already be there. 
  • Googling Yourself What does Google have to say about you?   Its out there.
  • Anne Marie. Firm website comes at number one. The second main result is her profile in LinkedIn. Cost comparison?
  • Let&apos;s try Lee Again firm site first. LinkedIn second his blog in third
  • How about my old firm Goodwin Procter Firm website #1 Above the Law, the gossip website comes in at #2 and wikipedia in at #3
  • Let&apos;s be clear that we are not talking about fads. These open platform types of communication are here to staff. If Facebook were a country, it would be the world&apos;s third largest country.  bigger than the United States
  • Just to focus on numbers. This is a comparison of visitors to three websites: Twitter Wall Street Journal New York Times
  • Let&apos;s discuss some of the objections to participating in on-line engagement. Can be broken into two categories:  time cost brand damage &amp; ethical obligations We can break the objections down further, as follows.
  • Legal Blogs     ABA Blawg Directory     Lex Blog Blogs     Google Blog Search    Tech Blogs     Mashable     Techcrunch     ReadWriteWeb     ProBlogger Web search   LinkedIn Groups     Legal Blogging     Legal Innovation Experienced On-line Participants   List of lawyers on Twitter from JD Supra Twitter directories Lurk to get feel for site. Jump in after forming plan for engagement and feeling comfortable.
  • Ask questions of trusted experts.    Review sites, tech blogs &amp; app directories.   oneforty.com for Twitter GO2WEB20 Apps Lifehacker   RSS &amp; Aggregators   Subscribe by RSS   Use a reader / custom start page.    Subscribe to blog email updates.    Use Xobni if more comfortable with Outlook&apos;s interface.
  • Filtering Tools, Grouping &amp; Lists, Directories, Relevancy &amp; RSS Weighting   Niche legal social sites. Interest-based aggregators and filters.         feedly         my6sense         meehive         feedera         lazyfeed         &amp;quot;Magic&amp;quot; view in GReader Twitter directories          WeFollow         Mr. Tweet         Just Tweet It         Twellow         JD Supra list of lawyers on Twitter Include yourself in  directories to be found. Use group functions.
  • Writing content:  Hire researcher to help develop topics.   Repurpose content created within the firm, publish on content sites or in blog.    Automate blog publication through RSS into Twitter, other social sites.   Connect sites status updates (Twitter, LinkedIn, Facebook) so one hits all three.    Use mobile applications to access web on the go.  Public bookmark, share content through bookmarklets into social streams.   Feed friends updates into own RSS reader &amp; keep info in one place.
  • Already on there. [refer to google slides] Take control of your web identity. Own top spots in search results with regular activity.  
  • Your clients and potential client are &amp;quot;googling&amp;quot; you. What does it say about you .
  • Traditional media already on-line.    No one wants to be left behind.   Clients are looking on line for information, goods, services.  Social media sites are surpassing search in terms of preferred repositories of information.
  • Claim your brand. Or someone else will.   Low technology cost.    Blogs are free on hosted sites. Try it.   Blogs surpassing static sites for business outposts.   Blogs encourage engagement.   Many levels of participation   Create a firm twitter stream populated with relevant articles from your RSS.    Add a blog page to an existing Web site.    Create a Facebook group or Business page.    Invest more time in LinkedIn Groups and conversations, or answer LinkedIn questions.
  • Participation in any site builds skill.    Skills are portable.    Your followers and connections will migrate as you migrate.
  • Best applications &amp; sites are simple &amp; understandable.    Seek guidance from experienced users.    Mainstream technology blogs for tips, tools &amp; applications reviews.
  • Not a passing fad. (refer to table slides).   Benefit from big biz market research.    People moving on-line to find advice, connection, goods and services.    Tweets, social site profiles and blogs rank high in the search listings.   The conversation at the cutting edge of your profession is happening on-line. 
  • The Federal trade commission came out with some new guidelines that explicitly addressed social media.  need to avoid unfair or deceptive practices.
  • Beyond Linked In Pp Presentation (Final)

    1. 1. Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
    2. 4. What Is Social Media? <ul><li>  </li></ul>Image Care of PixelPipe October 28, 2009
    3. 5. Audience Poll
    4. 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
    5. 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated
    6. 8. Why Social Media? <ul><ul><ul><ul><li>1.    Build a Web Presence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2.    Monitor and Guard your Brand /    Reputation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3.    Connect with Peers and Clients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>4.    Gain Knowledge </li></ul></ul></ul></ul>
    7. 9.    
    8. 13. 307 Million 350 Million active users 1,176 Million 1,335 Million
    9. 15. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
    10. 16. Why Not Social Media?
    11. 17. &quot;I don’t know what social media is. It’s kind of scary.&quot; <ul><li>Educate yourself </li></ul>
    12. 18. &quot;There is too much information out there to wrap my head around.&quot; <ul><li>Discover Efficiency Tools </li></ul>
    13. 19. &quot;There is so much drivel on line. I have real work to do.&quot; <ul><li>Filter Out The Noise </li></ul>
    14. 20. &quot;I don’t have time to contribute.&quot; <ul><li>Automate </li></ul>
    15. 21. &quot;My clients aren’t using the stuff so why should I?&quot; Take a look at some facts ...
    16. 22. 1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets & watch online video. <ul><li>In 12/09, unique Facebook visitors doubled from   </li></ul><ul><li>54.4M to 112M </li></ul>53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
    17. 23. &quot;If I stay away, I won't risk brand damage.&quot; <ul><li>Can you risk anonymity? </li></ul>
    18. 24.    
    19. 25. &quot;Traditional media has a bigger audience. I should spend resources there.&quot; <ul><li>Traditional media is moving on-line.   </li></ul>
    20. 26. &quot;Management isn't interested.&quot; Firm-Controlled, Low-Cost,  Self-Directed.
    21. 27. &quot;Do these sites have staying power?&quot;  <ul><li>Connections transcend platform </li></ul>
    22. 28. &quot;It's all so confusing. Maybe I should just avoid it.&quot; <ul><li>Learn. Plan. Do. </li></ul>
    23. 29. &quot;Flashy Web strategies are for Coca Cola & Best Buy.&quot; <ul><li>The Web is the (Near) Future For All Goods & Services </li></ul>
    24. 30. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
    25. 32. Bar Rules <ul><li>Lawyers are a regulated industry and need to comply with those restrictions. </li></ul>
    26. 33. RULE 7.1 Communications Concerning a Lawyer's Services <ul><li>A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading. </li></ul>
    27. 34. RULE 7.3 Solicitation <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client. </li></ul>
    28. 35. RULE 7.4 Fields of Practice <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication.... </li></ul><ul><li>  </li></ul><ul><li>(b) Lawyers who hold themselves out as &quot;certified&quot; in a particular service, field, or area of law must name the certifying organization... </li></ul><ul><li>(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area..... </li></ul>
    29. 37. Questions? ? ? ? ? ? ? ? ? ? ? ? ?

    ×