SlideShare a Scribd company logo
Create Momentum
with LinkedIn®
A Lawyers Do Social Media™ Program
www.LawyersLaunchpad.com
You Can Create Momentum in
Your Law Practice
When You
Leverage the Power of
LinkedIn.
© Copyright 2014 Upward Action LLC All Rights Reserved.
10 Reasons to Leverage LinkedIn
1. Increase your online visibility
2. Expand your digital footprint
3. Build trust
4. Establish expert status
5. Initiative, discover and add value to profitable
conversations
6. Expand your network
7. Build and maintain relationships
8. Shorten the cycle for winning engagements
9. Increase your revenue per engagement
10. Leverage your time to increase your impact
© Copyright 2014 Upward Action LLC All Rights Reserved.
A Picture Is Worth a
THOUSAND
Words
© Copyright 2014 Upward Action LLC All Rights Reserved.
First Impressions are Lasting Impressions.
Make Your Photo Count!
Your Photo Tells a Story About
Your Brand.
 Must be in focus
 Must appeal to your ideal client
© Copyright 2014 Upward Action LLC All Rights Reserved.
Create a Compelling Headline
 Keyword Rich
 Descriptive
© Copyright 2014 Upward Action LLC All Rights Reserved.
Create a Compelling Headline
© Copyright 2014 Upward Action LLC All Rights Reserved.
 Include the URL for 3 websites in your profile.
 Identify each URL with a keyword rich title.
 Customize the URL for your LinkedIn profile.
 Use your name or the name of your law firm.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Customize Your LinkedIn Profile
Turbo Charge Your LinkedIn ProfileBe: www.WordPress.orgB
Write your summary description
for prospective clients and
search engines.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Turbo Charge Your LinkedIn Profile
This profile is included as a reference only. This is an image of this lawyer’s public profile.
Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.
Sample Summary Section
This profile is included as a reference only. This is an image of this attorney’s public profile. Neither
UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.
Write descriptions of your
past work experiences for
(1) prospective clients +
(2) search engines.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Let LinkedIn Help You:
Complete Your Profile
 Places of employment
 Educational institutions
 Leadership positions in professional organizations
 Leadership positions in charitable institutions
© Copyright 2014 Upward Action LLC All Rights Reserved.
Expand Your Network by
Letting LinkedIn Do the Heavy Lifting.
Use Video To
Stand Out & Make A
Lasting Impression
© Copyright 2014 Upward Action LLC All Rights Reserved.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Manage Your Privacy
Settings
© Copyright 2014 Upward Action LLC All Rights Reserved.
Manage Your Privacy Settings
Create a company page for
your law firm.
Write the description with
prospective clients + search
engines in mind.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Turbo Charge Your LinkedIn Profile
This profile is included as a reference only. This is an image of this lawyer’s public profile. Neither
UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.
Sample Law Firm Page
This law firm profile is included as a reference only. This is an image this law firm’s public profile. Neither
UpwardAction® nor any of its affiliates have any affiliation with this law firm.
Sample Law Firm Page
This law firm profile is included as a reference only. This is an image this law firm’s public profile.
Neither UpwardAction® nor any of its affiliates have any affiliation with this law firm.
Sample Law Firm Page
This law firm profile is included as a reference only. This is an image this law firm’s public profile.
Neither UpwardAction® nor any of its affiliates have any affiliation with this law firm.
Increase the Impact of Your Law
Firm’s Company Page by
creating Showcase Pages for
your practice areas.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Attract Prospective Clients via
Active Engagement
 Join industry related groups
 Join practice area groups
 Join alumni groups
© Copyright 2014 Upward Action LLC All Rights Reserved.
Strategically Join LinkedIn Groups
Connect to ENGAGE
Engage to INFLUENCE
 Invite INFLUENCERS to connect by sharing
valuable information.
 Invite “PEOPLE OF INTEREST” to connect by
sharing valuable information.
Always send a custom invitation when expanding
your network. Do not ever use the default
request to connect.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Always Add Value
 LinkedIn Group Discussions
 LinkedIn Answers
 Share Your Content
 Share Third-Party Content
 Comment on Discussions
 Comment on Answers
© Copyright 2014 Upward Action LLC All Rights Reserved.
Tasha “TC” Cooper, Esq. (aka “Coach TC”) is an attorney, social
marketing strategist and digital media buyer. She is CEO of
UpwardAction® and founder of the LawyersLaunchpad™ community,
where she teaches lawyers how to attract and convert clients by
leveraging the power of social marketing and media buying.
TC’s proven strategies help law firms, corporations and associations
leverage the power of compelling brand messages + social marketing
to create profitable and sustainable momentum.
TC is available for speaking engagements, corporate retreats,
executive coaching, social media training and strategic planning
sessions.
© Copyright 2014 Upward Action LLC All Rights Reserved.
Contact Us
Upward Action LLC
718 7th Street, NW
2nd Floor
Washington, DC 20001
T: 1.800.753.6576
E: WeCare@UpwardAction.com
W: www.UpwardAction.com
© Copyright 2015 Upward Action LLC All Rights Reserved.
UpwardAction® is social marketing and
media buying agency. We specialize in
lead generation for the financial
services, insurance and legal industries.
LawyersLaunchpad™ provides an
online training portal for lawyers who
are responsible for generating
business.
Twitter: http://Twitter.com/UpwardAction
Facebook: http://Facebook.com/UpwardAction
LinkedIn: http://LinkedIn.com/Companies/upwardaction-llc

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LinkedIn for Lawyers - Social Media Training

  • 1. Create Momentum with LinkedIn® A Lawyers Do Social Media™ Program www.LawyersLaunchpad.com
  • 2. You Can Create Momentum in Your Law Practice When You Leverage the Power of LinkedIn. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 3. 10 Reasons to Leverage LinkedIn 1. Increase your online visibility 2. Expand your digital footprint 3. Build trust 4. Establish expert status 5. Initiative, discover and add value to profitable conversations 6. Expand your network 7. Build and maintain relationships 8. Shorten the cycle for winning engagements 9. Increase your revenue per engagement 10. Leverage your time to increase your impact © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 4. A Picture Is Worth a THOUSAND Words © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 5. First Impressions are Lasting Impressions. Make Your Photo Count!
  • 6. Your Photo Tells a Story About Your Brand.  Must be in focus  Must appeal to your ideal client © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 7. Create a Compelling Headline  Keyword Rich  Descriptive © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 8. Create a Compelling Headline © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 9.  Include the URL for 3 websites in your profile.  Identify each URL with a keyword rich title.  Customize the URL for your LinkedIn profile.  Use your name or the name of your law firm. © Copyright 2014 Upward Action LLC All Rights Reserved. Customize Your LinkedIn Profile
  • 10. Turbo Charge Your LinkedIn ProfileBe: www.WordPress.orgB
  • 11. Write your summary description for prospective clients and search engines. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 12. Turbo Charge Your LinkedIn Profile This profile is included as a reference only. This is an image of this lawyer’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.
  • 13. Sample Summary Section This profile is included as a reference only. This is an image of this attorney’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.
  • 14. Write descriptions of your past work experiences for (1) prospective clients + (2) search engines. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 15. Let LinkedIn Help You: Complete Your Profile  Places of employment  Educational institutions  Leadership positions in professional organizations  Leadership positions in charitable institutions © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 16. Expand Your Network by Letting LinkedIn Do the Heavy Lifting.
  • 17. Use Video To Stand Out & Make A Lasting Impression © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 18. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 19. Manage Your Privacy Settings © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 21. Create a company page for your law firm. Write the description with prospective clients + search engines in mind. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 22. Turbo Charge Your LinkedIn Profile This profile is included as a reference only. This is an image of this lawyer’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.
  • 23. Sample Law Firm Page This law firm profile is included as a reference only. This is an image this law firm’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this law firm.
  • 24. Sample Law Firm Page This law firm profile is included as a reference only. This is an image this law firm’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this law firm.
  • 25. Sample Law Firm Page This law firm profile is included as a reference only. This is an image this law firm’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this law firm.
  • 26. Increase the Impact of Your Law Firm’s Company Page by creating Showcase Pages for your practice areas. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 27. Attract Prospective Clients via Active Engagement  Join industry related groups  Join practice area groups  Join alumni groups © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 29. Connect to ENGAGE Engage to INFLUENCE  Invite INFLUENCERS to connect by sharing valuable information.  Invite “PEOPLE OF INTEREST” to connect by sharing valuable information. Always send a custom invitation when expanding your network. Do not ever use the default request to connect. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 30. Always Add Value  LinkedIn Group Discussions  LinkedIn Answers  Share Your Content  Share Third-Party Content  Comment on Discussions  Comment on Answers © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 31. Tasha “TC” Cooper, Esq. (aka “Coach TC”) is an attorney, social marketing strategist and digital media buyer. She is CEO of UpwardAction® and founder of the LawyersLaunchpad™ community, where she teaches lawyers how to attract and convert clients by leveraging the power of social marketing and media buying. TC’s proven strategies help law firms, corporations and associations leverage the power of compelling brand messages + social marketing to create profitable and sustainable momentum. TC is available for speaking engagements, corporate retreats, executive coaching, social media training and strategic planning sessions. © Copyright 2014 Upward Action LLC All Rights Reserved.
  • 32. Contact Us Upward Action LLC 718 7th Street, NW 2nd Floor Washington, DC 20001 T: 1.800.753.6576 E: WeCare@UpwardAction.com W: www.UpwardAction.com © Copyright 2015 Upward Action LLC All Rights Reserved. UpwardAction® is social marketing and media buying agency. We specialize in lead generation for the financial services, insurance and legal industries. LawyersLaunchpad™ provides an online training portal for lawyers who are responsible for generating business. Twitter: http://Twitter.com/UpwardAction Facebook: http://Facebook.com/UpwardAction LinkedIn: http://LinkedIn.com/Companies/upwardaction-llc