Logic Classroom: Personal Branding and Search Engine Marketing


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View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!

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Logic Classroom: Personal Branding and Search Engine Marketing

  1. 1. Search Engines, Social Media, and Personal Branding<br />
  2. 2. Realtors are Independent Contractors<br />You compete with the person 1 desk over<br />Most realtors switch brokerages multiple times in their career<br />The one thing you take with you is your personal brand.<br />Are you still using the same marketing methods you were 3 years ago?<br />
  3. 3. Times Have Changed<br />70% more investment in social media marketing<br />Econsultancy, ExactTarget<br />93% of people expect companies to be on social networks<br />2009 Cone Survey <br />33.2 billion online videos watched in December<br />comScore<br />53% of hiring manager conduct background checks on Social networks<br />Facebook is the most visited site on the web<br />
  4. 4. Yes, Even For the Real Estate Market<br />94% use the internet in the home buying process<br />44% of buyers found their agent through a referral<br />2/3 of home buyers used the internet to search homes first<br />90% of sellers listed their homes on the internet<br />Profile of Home Buyers and Sellers 2009<br />
  5. 5. CRM<br />Complete Online Sales Process<br />Your website<br />www.bostonlogic.com<br />
  6. 6. Personal Branding<br />Fundamentals<br />Build your presence<br />Interact and engage<br />Incubate<br />
  7. 7. What is Your Brand?<br />Impression = Perception<br />
  8. 8. You Need Your Own Website<br />Foundation of your online marketing campaign<br />Lead acquisition and incubation<br />MLS Search<br />What’s yours is yours<br />Leads you generate are yours<br />Home for bio, information<br />Landing pages for search engines<br />
  9. 9. Explore<br />Spend time on social media sites<br />Read other agents’ blogs<br />Interact on sites<br />Comments<br />Posts<br />Answers to questions - show your knowledge<br />
  10. 10. Personal Branding<br />Fundamentals<br />Build your presence<br />Interact and engage<br />Incubate<br />
  11. 11. SEO<br />Content<br />New, updated content<br />Topic specific<br />Attract links<br />Code<br /><Head> (Mostly Invisible)<br />Title Tag<br />Description Tag<br />Keyword Tag (Less important)<br /><Body> <br /><H1> Headline Tag<br /><H2> Sub-headline<br />Paragraph Text<br />Bold<br />Underlined<br />Links<br />Link Text<br />Voting/Counting<br />Content Volume<br />Keyword Density<br />Keyword Prominence<br />Linking<br />Page 1: Worcester <br />Real Estate<br />Page 3: Worcester <br />Real Estate<br />Page 2: Worcester <br />Real Estate<br />www.bostonlogic.com<br />
  12. 12. Blog – Producing Content<br />Know your market<br />Take a niche<br />Stay Focused<br />Message<br /><ul><li>Words
  13. 13. Video
  14. 14. Audio
  15. 15. Rich media</li></ul>Keep it on your siteex: BostonLogic.com/blog<br />Blog several times/week.<br />Short posts are fine<br />Re-use your content<br />If a 7-year-old can do itYOU CAN<br />
  16. 16. Blogs are the Heart of Social Media<br />
  17. 17. Blogs Help You & Your Employer<br />Your Brand<br />71% have greater industry visibility<br />36% have been asked to speak at industry events<br />25% of people use their blog as their resume<br />Your Company’s Brand<br />63% of people make purchasing decisions by reading blogs<br />56% employee blogs help companies become thought leaders<br />18% of employees use blogs as recruiting tools<br />
  18. 18. LinkedIn 101<br />Custom URL<br />Avatar<br />Profile<br />Recommendations<br />LinkedIn answers<br />Groups<br />Networking<br />Promotion<br />42 Million<br />Users<br />
  19. 19. Linked In<br />
  20. 20. Facebook 101<br />Control your page<br />Picture<br />Status<br />Find contacts<br />Join groups and pages<br />Events<br />Share achievements<br />400 Million Users<br />
  21. 21. Facebook<br />
  22. 22. Twitter<br />
  23. 23. Personal Branding<br />Fundamentals<br />Build your presence<br />Interact and engage<br />Incubate<br />
  24. 24. Don’t Over-Promote: Educate!<br />Balance Self-Promotion + Value Contribution<br />
  25. 25. Syndication, Integration, & Automation<br />RSS Feeds<br />Blog content – feed to Social Platforms<br />Property search on Facebook<br />Twitter feed on your site<br />Links to Like, and follow you on your website<br />Newsletter sign-up on your website<br />
  26. 26. Careful What You Say:<br />
  27. 27. Fundamentals<br />Build your presence<br />Interact and engage<br />Incubate<br />Personal Branding<br />
  28. 28. Protect Your Online Brand<br />BostonLogic.com<br />Facebook.com/BostonLogic<br />LinkedIn.com/in/DavidGFriedman<br />Twitter.com/BostonLogic<br />Google.com/profiles/YourName<br />
  29. 29. Social Media and Search…<br />Work Together!<br />
  30. 30. Social Network Sharing-Do’s & Don'ts<br />
  31. 31. Jump In and Get Started!<br />Weigh in on the conversation. People are talking about you and your industry!<br />
  32. 32. Questions<br />????<br />This presentation will be online at:<br />www.RealEstateSEO1.com<br />and <br />www.BostonLogic.com/blog<br />Upcoming LogicClassroom Session:<br />Tuesday, August 10th @ 5pm<br />