Effortless social media for lawyers

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With billions of users, social media remains the undiscovered country of lawyer marketing.

Professional advertising and ethical rules impose a special duty on lawyers that extends to social media.

In this free webinar, learn about:
- the most popular social media services;
- the rules that apply to lawyers;
- common mistakes that can endanger lawyers;
- how to use your firm's everyday activities to power your social media marketing.

Omar Ha-Redeye, a Toronto-based Lawyer focusing on health law and reputation management, will be available to answer questions on the effective use of social media for lawyers. Omar practices in association with Fleet Street Law, and in 2011 was named one of the top 12 social media influencers practicing law in Canada.

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Effortless social media for lawyers

  1. 1. Effortless Social Media for Lawyers Joshua Lenon Director, Communications at Clio Omar Ha-Redeye Fleet Street Law #ClioWeb
  2. 2. Today’s Presentation • Social Media 101 • Social Media & Professional Rules of Conduct • Running Your Own Effortless Social Media Campaign • Guest Speaker: Omar Ha-Redeye • Questions #ClioWeb
  3. 3. Which is NOT subject to professional rules? 1. “Case finally over. Unanimous verdict! Celebrating tonight.” 2. “Won a million dollar verdict. Tell your friends and check out my website.” 3. “Won another personal injury case. Call me for a free consultation.” 4. "Another great victory in court today! My client is delighted. Who wants to be next?" 5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” • • FORMAL OPINION NO. 2012-186 http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html #ClioWeb
  4. 4. Which is NOT subject to professional rules? 1. “Case finally over. Unanimous verdict! Celebrating tonight.” 2. “Won a million dollar verdict. Tell your friends and check out my website.” 3. “Won another personal injury case. Call me for a free consultation.” 4. "Another great victory in court today! My client is delighted. Who wants to be next?" 5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” • • FORMAL OPINION NO. 2012-186 http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html #ClioWeb
  5. 5. SOCIAL MEDIA 101
  6. 6. What is Social Media? Electronic Social Media (ESM) • “Internet-based electronic social networking sites that require an individual to affirmatively join and accept or reject connection with particular persons” • Information source • Distribution source • Networking tool #ClioWeb
  7. 7. Where is Social Media? • The Internet! • Facebook • Google+ • Twitter • LinkedIn • SlideShare • Tumblr • Quora #ClioWeb
  8. 8. Why use Social Media? • Free • Massive Reach • It works #ClioWeb
  9. 9. Facebook • Personal profile v. Business page • Personal - private, stringent privacy settings • Business page - public, searchable, all about firm, work and community involvement • Networking -- Groups, largest platform to date #ClioWeb
  10. 10. Twitter • 140 character engagement platform • Networking tool: • #Hashtags • Conferences • Chats • 3rd party apps • Easy to distribute information from other sources like your blog #ClioWeb
  11. 11. LinkedIn • Professional network • Resume and publications • Networking - you choose with whom to network, or not include • Groups useful way to find and share information, esp niche information #ClioWeb
  12. 12. Google+ • Combination of Twitter and Facebook • Allows Personal profiles & Business pages • Business page activity helps with Google search results • Networking tool, esp with Communities #ClioWeb
  13. 13. Blogs • Content that demonstrates your knowledge, understanding and personality • Articles • Commentary • New law summaries • Two options: • Hosted • Self-hosted (yourdomain.com) • Guest blogging is a good way to get your feet wet without the hassle of managing a blog #ClioWeb
  14. 14. Choosing Mediums • Decide on Objectives • Thought Leader • Gain Clients • Establish yourself in New Community • Follow your audience #ClioWeb
  15. 15. Thought Leadership #ClioWeb
  16. 16. Gain Clients #ClioWeb
  17. 17. New Community #ClioWeb
  18. 18. Choosing Mediums • Go where you audience is, which may not be everywhere • Results are cumulative • Takes 10 times longer to see results • Audience is 100 times larger • Trackable #ClioWeb
  19. 19. SOCIAL MEDIA & PROFESSIONAL RULES OF CONDUCT
  20. 20. Model Rules of Professional Conduct • 7.1 - Communication Concerning a Lawyer's Services • 7.2 - Advertising • 7.3 - Solicitation of Clients • 8.4(c) - Misconduct • 4.1(a) - Truthfulness in Statements to Others • 5.1 & 5.3 – Law Firms’ Responsibilities • 1.18 - Duties to Prospective Client • 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients #ClioWeb
  21. 21. Model Rules of Professional Conduct • 7.1 - Communication Concerning a Lawyer's Services • 7.2 - Advertising • 7.3 - Solicitation of Clients • 8.4(c) - Misconduct • 4.1(a) - Truthfulness in Statements to Others • 5.1 & 5.3 – Law Firms’ Responsibilities • 1.18 - Duties to Prospective Client • 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients #ClioWeb
  22. 22. 7.1 - Communication Concerning a Lawyer's Services “A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. “ • Applies to Rule 7.2 – Advertising • Must distinguish past results from future cases #ClioWeb
  23. 23. 7.2 - Advertising • May advertise services through written, recorded or electronic communication, including public media. • Pay the reasonable costs of advertisements or communications • Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content. #ClioWeb
  24. 24. 7.3 - Solicitation of Clients • A lawyer shall not by in-person, live telephone or real-time electronic contact solicit professional employment when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain. #ClioWeb
  25. 25. 1.18 - Duties to Prospective Client • A person who consults with a lawyer about the possibility of forming a client-lawyer relationship with respect to a matter is a prospective client. #ClioWeb
  26. 26. States Rules • Differentiate between Communications & Non-communications • Disclaimers for previous results • Record retention for communications versus content • Contact information requirements #ClioWeb
  27. 27. Which is NOT subject to professional rules? 1. “Case finally over. Unanimous verdict! Celebrating tonight.” 2. “Won a million dollar verdict. Tell your friends and check out my website.” 3. “Won another personal injury case. Call me for a free consultation.” 4. "Another great victory in court today! My client is delighted. Who wants to be next?" 5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” • • FORMAL OPINION NO. 2012-186 http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html #ClioWeb
  28. 28. “Won a million dollar verdict. Tell your friends and check out my website.” Communication with adverse presumption.
  29. 29. “Won a million dollar verdict. Tell your friends and check out my website.” Communication with adverse presumption.
  30. 30. “Won another personal injury case. Call me for a free consultation.” Communication.
  31. 31. “Won another personal injury case. Call me for a free consultation.” Communication.
  32. 32. "Another great victory in court today! My client is delighted. Who wants to be next?" Communication with adverse presumption.
  33. 33. "Another great victory in court today! My client is delighted. Who wants to be next?" Communication with adverse presumption.
  34. 34. “Case finally over. Unanimous verdict! Celebrating tonight.” Not a communication…
  35. 35. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” Not a communication.
  36. 36. Content Selection • Avoid bragging or begging • Discuss general legal content • Internal • External • Discuss firm activity outside of representation • Give credit to content creators • Personality welcome #ClioWeb
  37. 37. Personality #ClioWeb
  38. 38. RUNNING YOUR OWN EFFORTLESS SOCIAL MEDIA CAMPAIGN
  39. 39. Objectives • Outcomes: • Thought Leader • Gain Clients • Establish yourself in New Community • Go where you audience is, which may not be everywhere #ClioWeb
  40. 40. Existing Content Audit communications you're already making • Newsletter • Advertising • Articles • Interviews • Meetings #ClioWeb
  41. 41. New Content • Think of your reading routine • RSS feeds • Home page of local newspaper • Legal Journal • Bar Associations • Blogs • Newsletters • Use share buttons for pieces you find interesting #ClioWeb
  42. 42. Sample Activities #ClioWeb
  43. 43. Sample Activities #ClioWeb
  44. 44. Sample Activities #ClioWeb
  45. 45. Sample Activities #ClioWeb
  46. 46. Tools • Hootsuite • Tweetdeck • Facebook Pages • Dlvr.it
  47. 47. Results REMEMBER: Results are cumulative Takes 10 times longer than you think Audience 100 times larger Be consistent • • • • #ClioWeb
  48. 48. SUMMARY SLIDE • • • • • • • Pick a Goal & go where the audience resides Avoid bragging or begging Discuss general legal content Discuss firm activity outside of representation Use existing share tools Personality welcome Be consistent to get results #ClioWeb
  49. 49. OMAR HA-REDEYE FLEET STREET LAWYERS
  50. 50. QUESTIONS
  51. 51. Thank You www.goclio.com @goClio joshua@goclio.com @Joshualenon Smallfirminnovation.com @SFInnovation @OmarHaRedeye
  52. 52. www.goclio.com | info@goclio.com #ClioWeb 56

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