GCSE Media Unit 4 'Watch This Space' Logo Analysis

1. We will however change
the first letter to a lower
case ‘i’, as this makes the
logo seem more informal
and almost colloquial.
The bright, bold and
most importantly unisex
colours will catch the
viewers eye.
Its simplistic, young
style appeals to our
target audience.
Blue is a colour with
connotations of peace,
and orange has
connotations of
happiness and light.
The holding of hands is representative
of the uniting of the community,
which we are aiming to achieve with
our campaign.

2. In the centre of the
middle tree, it looks like a
map of the earth- which
suggests the bigger
picture, being the whole
world, as well as unity.
May confuse our target
audience as trees have
connotations of nature
and it could be mistaken
for the logo of an
environmental company.
Capital letter is
possibly too
formal.
The colour
green has
connotations of
peace and
nature,
particularly due
to Greenpeace.
Additionally, the
colour is also
unisex, appealing to
our target audience.

3. The people having contact through holding
each others hands is representative of uniting
the community and new friends being madepart of the main aims of our campaign.
The variety of
bright colours
appeals to our
target audience
as there is the
stereotypical
pink for girls and
blue for boys, as
well as unisex
colours.
However, it could be
seen as quite cliché,
and could be
mistaken for a
children’s charity.
There is not really a main colour, and having our company
name in black almost paints a duller picture, as there is no
particular house style with the logo and it doesn’t seem to
fit.

4. Despite being mostly black, the general idea of
the plug fitting together and creating a spark,
represents how when the community come
together, they can create something beneficial.
The predominant
colour is black,
which, although
unisex, is very
dull and dark,
and the idea of
regeneration is
breathing new
life into
something,
whereas black
has connotations
of death.
The use of the
single person
however, suggest
isolation, and this
is the total
opposite to what
our campaign
encourages.
This again could be mistaken for
an electricity company or
something in that line of work.

5. ‘YCNY’ the abbreviation of
our campaign name ‘ your
community needs you’ is
catchy, easily remembered
and easier to say meaning
our target audience will
talk about it more as it is
less of a mouthful. The
‘YCNY’ also reinforces our
brand.
The font is fairly
informal and
therefore
appealing to the
audience
however looks
unprofessional
and untidy and
randomly
placed in the
middle of the
warning sign.
The white background of the logo
creates a great contrast between the
red and is therefore appealing to the
eye but however gives the logo an
almost ‘unfinished’ look.
The use of an image of Lord Kitchener, plays on his
WW1 recruitment drive and persuades the
audience to get involved as through the use of
direct address. However the image looks out of
place in the middle of the logo and therefore does
not look very professional.
The use of red engages the
audience as it is bright and
thus draws the eye to the
logo. It is also suitable for
the target audience as
stereotypically 11-17 year
olds are attracted to bright
colours.
Red is a colour
usually associated to
blood and death and
therefore creates a
‘shock tactic/effect’
which is reinforced
through the use of
the warning sign
which will intrigue
the audience as to
what the warning is
about.

6. The use of the colour sepia
although not bright (which could
therefore suggest it will not
appeal as much to the audience
compared to the previous logo)
almost creates a cool affect and
id very current and will thus
appeal to our target audience.
Lord Kitchener is pointing
directly at the audience
therefore using direct
address and appealing
directly to them. This will be
affective in persuading our
target audience to become
involved as they will feel
they are being directly
spoken to. They will
constantly be reminded of
this(of getting involved)
when seeing the logo on all
our products and is
therefore extremely
affective.
The use of the colour white for ‘YCNY’
creates a contrast and therefore appeals
to the audience and looks ‘cool’ against
the black and white sepia background.
The font is also bold and therefore stands
out, it is also appealing to the target
audience as it is not too formal however is
in capital letters which stresses the
urgency of our campaign.
The use of Lord
Kitchener as the
focal point and
image for our logo
reinforces our
campaign idea and
links to our
campaign name
‘your community
needs you’ which is
a play on his WW1
recruitment drive
and thus makes our
campaign
frequently
recognisable and
means everything is
linked.
‘YNCY’ is the abbreviation of our campaign ‘your community needs
you’ is easily remembered and much easier to say than the full
campaign name which therefore means the campaign will be
frequently spoke about . It is also catchy and creates a more formal
approach to our campaign.