2. This poster contains negative
photography, showing a surf board
being buried. This suggests that
their will be no more surfing unless
the problem is fixed. The
photograph is low in contrast and
doesn’t contain much colour which
shows it is serious, emotive,
unpleasant and has no life.
The logo does not contain any
colour and is very small, this also
suggests that this isn’t the most
important thing on the poster.
The surf board is the main thing
that catches your eye which is
what the intension of the poster
is.
The text is small but contains
capital letters, showing it’s
seriousness of the subject. It is not
large because it wants the reader to
focus onto what the writing says
and also doesn’t want to take your
eye of the photograph. They have
made the writing look as if it is a
memory against the surfboard with
the dates of life below it, this makes
it look clever because it actually
shows someone that it will be the
end if the problem doesn’t change.
The purposes of this campaign
are:
•To raise awareness- not a lot of
people across the country know
about the problem, especially
when they live far away from the
coast. This is to make people
aware and show them how
serious it is.
•To change attitudes – It should
change how people think about
the coast and also treat it, they
will think twice before littering In
or near the sea after seeing this
poster.
•To bring about local, national or
global change – after raising
awareness of the subject it will be
good for more rules and jobs for
cleaning the beach before the tide
comes out etc.
•To create and strengthen
community ties – it may bring
together communities together to
help the subject.
•To provide information- the link at
the bottom of the page will allow
you to learn more and also sign
the petition to help the change
commence.
•To campaign
•To build relationships with
subjects – this might mean
nothing to some people but after
seeing the negative photography
The font is formal, which also connotes that it is
a serious campaign. It also fits in with the look
of a memorial for the surf board because this is
the font you would use for that.
The intended audience would be
both male and female from the age
of 17+ because over this age
someone would most likely read the
poster and act upon it.
3. This photograph is negative
implementing that the surf boards are
grave stones for the death of the
waves. The photograph again is low
contrast and doesn’t show a lot of
colour, showing the seriousness of the
poster and also showing it has no life.
Across most of the SAS posters they
all contain negative photography with
low saturation and contrast.
The text is in the same font in capital
letters. To show that it is important and
also formal because it is talking out to
adults. It is a rhetorical question which
makes you think about it and the
subject.
The purposes:
•To bring about local, national
or global change
•To change attitudes
•To raise awareness
•To create or strengthen
community ties
•To provide information
•To campaign
•To build relationships with
subjects
As you can see In the photograph
the ocean doesn’t look inviting, it
looks mucky and their isn’t a lot of
movement in it. The surf boards
are covered in sewage and are
acting like grave stones. It is a
very negative photograph but is
clever because It has turned a
subject that is only cared about a
lot by surfers into something that
a lot of people will look at and
think more about it and are likely
to see the logo and want to
research more. It is a clever
campaign that will gain a lot of
income.
4. Merchandise
T-shirts and hoodies attract all kinds of audiences
because they are popular, especially when the
money is going towards a good cause and it is
spreading the awareness.
The type In the green t-shirt is very creative, which
makes the t-shirt look interesting because it is not to
simple. It says that they’re the ones making the
waves, which suggests that the work they have done
so far is making a difference.
5. •The mug is colourfull ‘life is a wave, enjoy it’
which suggests that waves are very
enjoyable and without them life won’t be the
same. the colour in the text suggests that it
is positive, fun and creative. On the back of
the mug it has the logo on so that it is always
remembered and easily recognised.
•The SAS sell guidebooks that are also very
bright and colourfull showing healthy waves
and what they should look like.
• Selling merchandise can attract different
audiences because they sell many different
accessorizes and gifts which all go to a good
cause.
•The typography is simple but very effective
in this surfing guidebook, its creative which
would attract the surfers. It is a negative
space of a guy holding a surfboard in the
actual text.
•The merchandise are unlike the posters and
are very bright, colourfull and positive. This
suggests that the organisation brings about
positives but the subject itself is negative.
•They also sell merchandise for surfers
themselves because that is the organisations
Merchandise
6. Logo
The SAS logo is simple and contains
bright colour. The light and dark blue
work well together to suggests that the
sea is going from a light healthy blue to
dark and full of sewage. The graphic in
the logo looks like an eye and also a
wave which could suggests that you
need to look to see the problem. It is a
formal and well recognised logo, if you
saw it without the title/headline
somewhere you would immediately
know what it was for.
The marine conservation logo contains a graphic
of a dolphin in blue and a graphic of a human in
a mustard colour. The blue shows the ocean
colour with the dolphin which lives there and the
mustard could connote the land with a human.
The logo immediately suggests that it is an
organisation that is trying to save the ocean from
harm for the animals in this case. This logo is
creative with the human and dolphin in the same
movement. The text is simple for this logo which
makes it easy and clear to read and easily
