2. This poster contains negative
photography, showing a surf board
being buried. This suggests that
their will be no more surfing unless
the problem is fixed. The
photograph is low in contrast and
doesn’t contain much colour which
shows it is serious, emotive,
unpleasant and has no life.
The logo does not contain any
colour and is very small, this also
suggests that this isn’t the most
important thing on the poster.
The surf board is the main thing
that catches your eye which is
what the intension of the poster
is.
The text is small but contains
capital letters, showing it’s
seriousness of the subject. It is not
large because it wants the reader to
focus onto what the writing says
and also doesn’t want to take your
eye of the photograph. They have
made the writing look as if it is a
memory against the surfboard with
the dates of life below it, this makes
it look clever because it actually
shows someone that it will be the
end if the problem doesn’t change.
The purposes of this campaign are:
•To raise awareness- not a lot of
people across the country know
about the problem, especially when
they live far away from the coast.
This is to make people aware and
show them how serious it is.
•To change attitudes – It should
change how people think about the
coast and also treat it, they will think
twice before littering In or near the
sea after seeing this poster.
•To bring about local, national or
global change – after raising
awareness of the subject it will be
good for more rules and jobs for
cleaning the beach before the tide
comes out etc.
•To create and strengthen
community ties – it may bring
together communities together to
help the subject.
•To provide information- the link at
the bottom of the page will allow you
to learn more and also sign the
petition to help the change
commence.
•To campaign
•To build relationships with subjects
– this might mean nothing to some
people but after seeing the negative
photography it may change how
people think and they may build a
relationship and actually help.
The font is formal, which also connotes that it is
a serious campaign. It also fits in with the look
of a memorial for the surf board because this is
the font you would use for that.
The intended audience would be
both male and female from the age
of 17+ because over this age
someone would most likely read the
poster and act upon it.
Surfers Against Sewage
Campaign Poster
3. This photograph is negative
implementing that the surf boards
are grave stones for the death of
the waves. The photograph again
is low contrast and doesn’t show
a lot of colour, showing the
seriousness of the poster and
also showing it has no life.
Across most of the SAS posters
they all contain negative
photography with low saturation
and contrast.
The text is in the same font in
capital letters. To show that it
is important and also formal
because it is talking out to
adults. It is a rhetorical
question which makes you
think about it and the subject.
The purposes:
•To bring about local, national or
global change
•To change attitudes
•To raise awareness
•To create or strengthen
community ties
•To provide information
•To campaign
•To build relationships with
subjects
As you can see In the
photograph the ocean doesn’t
look inviting, it looks mucky and
their isn’t a lot of movement in it.
The surf boards are covered in
sewage and are acting like
grave stones. It is a very
negative photograph but is
clever because It has turned a
subject that is only cared about
a lot by surfers into something
that a lot of people will look at
and think more about it and are
likely to see the logo and want
to research more. It is a clever
campaign that will gain a lot of
income.
Surfers Against Sewage
Campaign Poster
4. Merchandise
T-shirts and hoodies attract all kinds of audiences
because they are popular, especially when the money is
going towards a good cause (helping save the oceans
and beach) and it is spreading the awareness.
The text on the green t-shirt is very creative, which
makes the t-shirt look interesting because it is not a
simple font and layout. The text says that Surfers
Against Sewage are the ones making the waves, which
suggests that the work they have done so far is making
a difference. I want the merchandise I create to be
similar to thing, I want some creative text and colours on
some T-shirts/hoodies and then a simple hoodies with
my logo creation on it.
5. •The mug is colourfull ‘life is a wave, enjoy it’
which suggests that waves are very
enjoyable and without them life won’t be the
same. the colour in the text suggests that it
is positive, fun and creative. On the back of
the mug it has the logo on so that it is always
remembered and easily recognised.
•The SAS sell guidebooks that are also very
bright and colourfull showing healthy waves
and what they should look like.
• Selling merchandise can attract different
audiences because they sell many different
accessorizes and gifts which all go to a good
cause.
•The typography is simple but very effective
in this surfing guidebook, its creative which
would attract the surfers. It is a negative
space of a guy holding a surfboard in the
actual text.
•The merchandise are unlike the posters and
are very bright, colourfull and positive. This
suggests that the organisation brings about
positives but the subject itself is negative.
•They also sell merchandise for surfers
themselves because that is the organisations
Merchandise
6. Logo
The SAS logo is simple and contains bright
colour. The light and dark blue work well
together to suggests that the sea is going
from a light healthy blue to dark and full of
sewage. The graphic in the logo looks like
an eye and also a wave which could
suggests that you need to look deeper to
see the problem. It is a formal and well
recognised logo, if you saw it without the
title/headline somewhere you would
immediately know what it was for because it
is unique. This is a good strategy to have for
a logo, because if not recognised then the
point in the logo is lost.
The marine conservation logo contains a graphic of
a dolphin in blue and a graphic of a human in a
mustard colour. The blue shows the ocean colour
with the dolphin which lives there and the mustard
could connote the land with a human. The logo
immediately suggests that it is an organisation that
is trying to save the ocean from harm for the animals
in this case. This logo is creative with the human
and dolphin in the same movement. The text is
simple for this logo which makes it easy and clear to
read and easily recognised.
