The poster uses the color red and font color to convey heat, fever, and sexuality to promote the perfume "Heat" and catchphrase "catch the fever". Beyoncé is the main focus of the ad over the perfume itself due to her celebrity status and wide audience. Elements like the positioning of the camera, centralized model, masthead, lighting, and facial expression draw attention to Beyoncé and imply that using the perfume will make the buyer feel lustful and empowered.

1. The poster portrays the colour red
through the background and the font
colour. Red denotates “heat” and “fever”
which conveys the concept of the poster
The position of the camera is quite low
which makes her appear high in power
and drawing more attention to her.
The name of the perfume “heat”
connotates sexual nature, love and
empowerment. This also relates to
the slogan “catch the fever”
The advert is more focused on Beyoncé in
comparison to the perfume which is the selling
point of this advert. This is because she is a
renowned celebrity and attracts a wide
audience.
The masthead “heat” clearly
stands out at the top of the page
and is the focal point of the
advert
The model is centralised adding
element of importance and a
sense of dominance is added
The advert on a whole suggests
a lustful mood, implying that
buying this product will make
you feel and act in this way
The lighting and her facial
expression draws more
attention to her face and
engages with the audience
making it feel like a fantasy.