The billboard features an image of a distressed dolphin being caught in a net to raise awareness about cruelty to dolphins and the threat to seafood. The text directs viewers that "if you care about the world we live in, The Times is the solution for preventing the world from running out of seafood". While the serif font is in the center to attract attention, the pale text against the dolphin's body makes it difficult to read. The color scheme uses shades of blue to represent the ocean setting along with white and black text for contrast, standing out from the typical black and white of The Times newspaper. The distressing image is intended to make viewers feel sympathetic and want to help address the issues raised.

1. HollyBeaty
BillboardAnalysis1
GuttenburgPrinciple
The Masthead designisinthe
traditional serif fonthoweveritisin
the middle of the image which
attracts the audience asit isright in
eye view.The textisinthe terminal
area whichisquite anunusual place
for itto be placed due toit not
beingaseye catching.Thisbillboard
mainlyfocusesonthe image and
the cruelty of it.
The Audience
Stereotypically‘The Times’
newspaperhasbeensaidto
be for the upperclass
people ratherthanmiddle or
workingclass.HoweverI
thinkthisbillboardattracts
all differentagesandall
differenttypesof people
due to it beingabouta topic
that everyone canrelate to
as everyone wantstodo
whatevertheycanthat
wouldbenefitthemor
where theylive.
Colour
The colourscheme isall differentshadesof
bluesasit isunderthe ocean howeverthe
maintextisin white whichcontractswith
the blue colourand brightensupthe
billboardtomake the fontmore eye
catching.The image alsohasthe colour black
aroundit whichcontrastsfrom the blue and
white colourtoadd an aspectof dull and
gloomytoit. These coloursdon’treally
representthe newspaper‘The times’asitis
inblack andwhite therefore thismakesthe
billboardstandoutevenmore because its
not whatpeople are usedtoseeing.Italso
makesitseemmore important.
The Image
Thisimage can be seenasquite
distressingforsome people asadolphinis
beingcapturedandkilled.The purpose of
thisimage isto create awarenesstothe
audience andtohopefullyputastopto it.
The dolphinalsohasa sad face as he is
beingcapturedinthe netwhichcould
make the audience feel sympatheticand
wantto stop this.It isalsoquite an eye
catchingimage so itdefinitelywouldcatch
the audience’sattentionif theyare just
walkingpastitin the streetwhichisthe
whole pointof a billboard.
Typography
The texthere isusedto make the audience aware of whatis going
on and howonlyThe Timescan fix it.It isalsodirectedrightto
whoeverisreadingit‘if youcare about the worldwe live in’this
aimsat all audiencesaseveryone caresaboutthe worldtheylive
intherefore itfeelslike itisbeingverydirect.Byusingafigure
makesitseemmore realisticwhichwillmake people feel even
more sympathetic?The timessolutionforpreventingthe world
fromrunningout of seafood isto buythe timeswhichisn’tmuch
to ask forhoweveritraisesawareness. The textisinwhite butthe
dolphinhasa verypale bodytherefore italmostmakesithardfor
readersto readthe textwhichmakesitlesseye catchingdue to
the textnot standingout.