The combination of the main music video product and ancillary texts like the digipak and print ad are very coherent. Black and white effects, similar lighting styles, matching costumes, and comparable font sizes and types are used to create continuity and a distinctive style. Audience feedback confirmed the black and white successfully conveyed the retro, alternative genre and made the relationship between the artist and missing girl clear. The repetition of black and white across all products amplifies the grieving and loss felt by the father figure beyond just the video. The determined posture of the artist is also coherent between the products to depict his dedication to finding his daughter again.

1. Question 2- how effective is the
combination of your main product and
ancillary texts?

2. Coherence- black and white
● Black and white effects have been used on
both our main product and also the
ancillary texts, as it creates a distinctive
house style and also continuity between
the music video and the print work. These
things create visual themes, as audiences
will expect to see these technique in later
products from the artist, creating
anchorange and stardom, according to
Dyer.

4. Coherence- lighting
● There is also very similar lighting on the
main product and ancillary texts, which
again highlight that they are one brand and
make them recognisable. The lighting in
the video goes from extremely high key to
low key when it comes to tragic memories,
and exactly the same approach has been
taken with my digipak, as pictures of the
artist are brightly lit whereas pictures of the
'missing' child are pitch black with dim
lighting around her silhouette.

6. Mise en Scene
● The costumes used in both ancillary and main
products were exactly the same, giving direct
continuity between the two. The mise en scene
used was causal and fatherly for the artist, which
gave a direct link to the narrative of the video and
amplified the message of a realistic and doting
parent. The girl wears winter clothing, which is a
typical representation of a child in cold weather
but also puts the minds of actual parents at rest
when they consider the welfare of the girl when
she is lost, so audiences were also considered.

8. Font- type and size
● The fonts used in my digipak were
'Backspacer Tribute to Pearl Jam' and
'Cash Currency'. I decided to use these
fonts as the first one gave a very archaic
typewriter feel, which I saw as original and
redundant to the quirky and alternative
genre. 'Cash Currency' was selected as I
felt it had Western connotations, which
gave continuity to the main product as
cowboy boots are visible on our main artist.

10. Font continued
● The font size on my print advert was 60 for
Backspacer Tribute to Pearl Jam and 55 for
Cash Currency, and on my Digipak the first
font mentioned was size 35 and Cash
Currency was the same, meaning that
there was a barely noticeable difference
between products and a very obvious
brand identity that could be recognised by
anyone.

11. Audience Feedback
● In my feedback, I asked whether 'black and
white and sepia were effective/connoted
the genre' and was assured that they gave
a retro and alternative feel that could easily
be linked back to the video. I also asked
whether the relationship between the girl
and artist was clear to which my audience
replied that the white hue around her in the
darkness connotes she is very important to
him, which would again highlight the
continuity from the main product.

13. Black and white- reading
● Complying with Raymond Williams' theory
of preferred, negotiated and oppositional
readings, I feel the preferred reading for
repeatedly using black and white would be
that it has deep and meaningful
connotations and is being used to reflect a
memory. Complying with Goodwin, the
black and white throughout every product
amplifies that the grieving and loss felt by
the father (artist) goes further than the
video.

14. Posture
● I feel there is coherence between the
posture of the artist in the main and
ancillary products as his poise is
determined, connoting that he would do
anything in this world to find his daughter
again. In the print advert, his intense gaze
at the public would appeal to audiences
due to the direct address, which is also
what he does frequently in the video
through the use of close ups.