The document discusses two charity posters and their techniques for creating powerful and persuasive messages. Both posters use anchoring to connect the visuals to their causes. The first poster stands out its title in color against a black and white image, and uses sad facial expressions to elicit sympathy for poor children. The second poster tells the story of how the organization can make people happy and change lives, similar to the boy in the photo, encouraging donations with the promise of impact.

1. Charity Posters/Adverts Homework

2.  The poster creates a powerful message to
the reader by executing several
techniques.
 Anchoring is used, the words signify what
the picture is .
 Also the use of colour on the title stands
out, it makes it bold as the rest of the
picture is in black and white which
subsequently makes the title more eye-
catching.
 The sad emotional facial expressions
executed again make the picture seem
more sympathetic and as an effect
persuades the reader to donate and help
the poor kids similar to the poster.
 The picture is deliberately set out in black
in white to create sympathy and raw
emotion, perhaps to portray hardship the
children have to face.

3.  Poster two gives a strong image to the
reader.
 Anchoring is used to suggest what the
picture is about.
 The story also implies to the reader that
the company can make people happy
thus is proven to change people’s lives.
 This adds a sense of assurance to the
reader that if they donate, another
persons life can be changed, similar to
the boy’s in the picture.
 The bold words ‘look at me know’ is
significant as it highlights the important
message to the reader. Again this
proves that ‘changing faces’ makes
differences to peoples lives.