The role and importance of social media in science presentation in the course: 920001J - Introduction to Doctoral Training (1 ECTS credit). UNIOGS, University of Oulu, Finland.

1. The role and importance of social
media in science
920001J - Introduction to Doctoral Training (1 ECTS credit)
Thursday 19th March and Friday 20th March, 2015
Dr. Jari Laru, University lecturer, Technology Enhanced Learning
Learning and Educational Technology Research Unit (LET)
Faculty of Education, University of Oulu

2. THIS presentation is online:
http://www.pearltrees.com/jarilaru/importanc
e-social-science/id12743572
http://www.slideshare.net/larux/the-
role-and-importance-of-social-media-
in-science
Presentation ”Appendix”

3. ● 1,800,000 articles /year
● 28 000 journals
http://www.smithsonianmag.com/smart-news/half-academic-studies-are-never-read-more-three-people-
180950222/?no-ist

4. 50% of publications are never
read…
In the 2007 study, the authors introduce their
topic by noting that “as many as 50% of
papers are never read by anyone other than
their authors, referees and journal editors.”
http://www.smithsonianmag.com/smart-news/half-academic-studies-are-never-read-more-three-people-
180950222/#WOE9007FQIFh7zXl.99

5. YOU
..have to
promote your
publications
and you as
scientist

6. Mainstream
http://www.slideshare.net/Connecto/social-navigation-usertouser-mediation-and-
participatory-mediation-spaces

7. YOUR TARGET
Nielsen, J. (2006). Participation inequality: Encouraging more users to contribute. Jakob
Nielsen’s alertbox, 9, 2006.

8. #EXPLORE
#WRITE
#SHARE
#COLLABORATE

9. #EXPLORE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas

11. My strategy: GS first! 1/2
Google Scholar has SFX integration and DOI support
so..

12. My strategy: GS first! 2/2
Check Google Scholar profile:
e.g. Jari Laru
Important! follow interesting scientists! Do not underestimate this!

13. Example
Scholar profile:
Yannis Dimitriadis
Papers

14. #WRITE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas

15. My strategy 2: I use social reference manager.
Crowdsourcing makes my life easier

16. Mendeley Desktop
Mendeley Web
Word plugin

17. #SHARE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas

18. http://www.slideshare.net/Connecto/social-navigation-usertouser-mediation-and-
participatory-mediation-spaces

19. YOUR TARGET
Nielsen, J. (2006). Participation inequality: Encouraging more users to contribute. Jakob
Nielsen’s alertbox, 9, 2006.

20. MY STRATEGY 3: OPTIMIZE VISIBILITY
OF YOUR WORK. ITS CRUCIAL!

21. My STEPS to gain publicity
1. Create ALL necessary profiles: Google Scholar,
Bing Academic, Publisher spesific services
2. publish lectures, conference presentations etc:
Slideshare
3. publish ”pre-print” versions of journal articles
and conference papers: Researchgate,
academia.edu
4. record and/or stream important academic
events (e.g. my doctoral defence). Publish
recordings
5. promote your activities, presentations and
papers: Twitter, Facebook, LinkedIN etc.

22. #COLLABORATE
#Groups #Persons #Projects #Terms
#Papers #Conferences #Labs #Ideas

23. http://www.slideshare.net/Connecto/social-navigation-usertouser-mediation-and-
participatory-mediation-spaces

24. Example:

25. Example:

26. YOU
..have to
promote your
publications
and you as
scientist

27. WHY?
Because digital presence
matters.
You have to curate your
digital traces.

28. Homework:
1. Create academic profiles
2. Publish your work
3. Share your work: tweet,
share, discuss, link etc.

29. More information in Finnish
http://www.slideshare.net/larux/tutkija-ja-
sosiaalinen-media