Sm academic entrepreneurs


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Sm academic entrepreneurs

  1. 1. A new focus on AcademicEntrepreneurs through Social Media Lecturer PhD. Laura Malita West University from Timisoara Romania Crebus International Conference, Bucharest, 8-9 October 2012
  2. 2. Who am I?Laura MalitaLecturer PhD. West University from Timisoara, Romania, www.uvt.roFaculty of Political Sciences, Philosophy & Communication Sciences, Department of Communication SciencesCo-Author of:Digital Storytelling for Employability, Firenze University Press, 2010,’ ePortfolios for entering to the Job Market, Peter Lang, 2011, the first job through Digital Storytelling, A guide to getting into the employment world, Mirton 2010.
  3. 3. What we’ll cover today• Introduction to the academic entrepreneurship (AEp) context• Who are the academic entrepreneurs (AEs)?• Is social media helping academic entrepreneurs?• Short conclusions
  4. 4. AEp - definition?“Academic entrepreneurship can be defined as the leadership process of creating value through acts of organizational creation, renewal or innovation that occurs within or outside the university that results in research and technology commercialization. It occurs at the level of individuals or groups of individuals acting independently or as part of faculty or university systems, who create new organizations, or instigate renewal or innovation within or outside the university.” (Yusof et all., 2004)
  5. 5. 5 types of AEsRasmunsen & Borch have distinguished:• engaging in large scale science (externally funded),• earning supplemental income,• gaining industry support for university research,• obtaining patents or generating trade secrets, and• commercialization –forming or holding equity in private companies based on a faculty member’s own research.
  6. 6. Who are the AEs?Every professor must be an AE!• Buy and sell services • External supervisors • Contract courses • Write and manage projects• Engage in entrepreneurial way: • Develop new courses • Cooperate with students and external organizations • Provide entrepreneurial skills to their students
  7. 7. Social media for AEs• Facebook (> 1 billion)• Twitter (>500 millions)• Google+ (>180 millions)• Linkedin (>175 millions)
  8. 8. Social media guides for AEs• A Springer resource on “Online Tools and Social Media”,• A Sage resource on promoting research work• An Oxford guideline, "Social Media Author Guidelines“, a.html
  9. 9. Social media apps for AEs•Microsoft Academic Search(
  10. 10. Social media apps for AEs•Google Scholar Citation(
  11. 11. Social media apps for AEs•Researcher ID (
  12. 12. Social media apps for AEs• (
  13. 13. Social media apps for AEs• Mendeley (
  14. 14. Social media apps for AEs• Scopus (
  15. 15. Social media apps for AEs• ResearchGate (
  16. 16. Still…
  17. 17. Short conclusions• There are pros ◦ Increase visibility ◦ Create contacts ◦ Becoming organised etc.• & cons aspects ◦ Time consuming ◦ Some non-functions ◦ No interoperability etc.• The list is non-exhaustive
  18. 18. ReferencesRasmussen, E., Borch O.J., (2004). University Resources Facilitating Strategic Entrepreneurship available online at asmussenborch.pdfYusof M. et all, (2010). Academic Entrepreneurship and Innovation in Higher Education: An Integrated Framework for Malaysian Universities, in 6th WSEAS/IASME International Conference on Educational Technologies, Sousse, Tunisia.
  19. 19. Laura MalitaLect. PhD. West University fromTimisoara, Romania,