UAB, 28 November 2017
Social media
for researchers
Increase your research
competitiveness using Web
2.0 tools
Xavier Lasauca i Cisa
@xavierlasauca
http://top10leatherjournals.com/journals-changed-world-marie-curie/

• To get new information
• To increase the impact and visibility of research
papers
• To engage with fellow researchers and meet new
collaborators
• To improve a researcher's public profile, build your on
line reputation and thus competitiveness
• As part of the research process
Using social media can be really beneficial:
https://www.flickr.com/photos/mkhmarketing/8540717756

https://www.flickr.com/photos/67623309@N07/6286036061
Overview

https://www.cartoonstock.com/directory/e/evolution_of_man.asp
The homo mobilis!

https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1

Source: Mobile Is Eating the World, by Benedict Evans

http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

Altmetrics!

 Track the dissemination of research beyond
academia
 Show the attention, reception, and response to a
published work prior to it being cited
 Can be applied to non-traditional research outputs
like data-sets and blog posts
 Show research impact in real-time — scholars and
journals don’t have to wait for their score to be
released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of
scholarly discourse
https://www.flickr.com/photos/nirak/512878595

http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor
It’sEurope!

https://tinyurl.com/H2020AGA

The power of storytelling
Tell a story, don’t just list facts
 A story is an effective way to make people remember your message.
Why not tell one to disseminate your results?
Which stories work best?
 A good story consists of a succession of events with a beginning, a
middle and an end, a scene setter and a plot, a climax and a
conclusion, all of this in a rich context. It is hence more than a list of
results achieved. A good story is one with which others can identify,
with the project content as a basis, and focused on a person (for
example: the researcher). Such stories also allow your message to be
conveyed through shared values that will touch people's hearts and
provoke emotion, and the promise of a better future.
CommunicatingEUresearchandinnovationguidanceforprojectparticipants

ERCcomics

“This is me and my digital circumstance”
Miquel Duran

R20=LC3S

LC3S
Listen
Create
Communicate
Connect
Share

Listen

Create
https://www.flickr.com/photos/philandjo/12513695414

http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/

Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius
Puschmann

http://sociologicalimagination.org/archives/13910

It increases your visibility within academia.
It increases your visibility outside academia.
It increases your visibility more than a static
site.
It’s a great way of making connections.
It makes it easier for people to find your
published work.
It’s a great way to promote events and call
for papers.
https://www.flickr.com/photos/anonymouscollective/4263193267

https://www.flickr.com/photos/miuenski/5887393036/

http://rrresearch.fieldofscience.com/

“The purpose of keeping the blog is to give me a semi-public
place to describe the ongoing process of doing and thinking
about my lab’s research. I hope I’ll use it to describe or
explain (mainly to myself) the scientific issues I'm
thinking about:
- what experimentswe’ve done
- what the resultswere if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should do
when time and resources permit.”
Rosemarie (‘Rosie’) Redfield

http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html

http://www.fonamental.cat/

© Ed Alcock for The New York Times

http://www.washingtonpost.com/blogs/wonkblog/wp/2015/03/19/meet-the-26-year-old-whos-taking-on-thomas-pikettys-ominous-warnings-about-inequality/

http://www.brookings.edu/about/projects/bpea/papers/2015/land-prices-evolution-capitals-share

http://blogs.lse.ac.uk/impactofsocialsciences/

Communicate
https://www.flickr.com/photos/30767852@N00/3460078384/

http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/

http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a

A
B
C
D

1
2

A player more with pulmonary embolism? Teletovic,
Varejão, Mickel... Tall players, lot of flights... Are they a risk
group? #basketball #pulmonary

Is there anything as rewarding for a researcher as
responding to a hypothesis in a short time?

Except for the very end
of this process –
submitting the paper to
the journal for peer-
review – none of this
way of working bears
the least bit of
resemblance to how I
was trained to be a
scholar.
Source: Using Social Media to Enhance Your
Research Activities, by Brian Kelly

Twitter has very
direct, and very
relevant implications
for those in Public
Health

It’s a great way to get information you otherwise wouldn’t
At conferences, Twitter is invaluable for stimulating
discussion and finding out what is happening in other
sessions
For lecturers, Twitter can contribute to discussions and
deepen understanding
The way we translate information is changing
https://www.flickr.com/photos/47400163@N05/7846842772

http://www.flickr.com/photos/shovellingson/6800803601/
The Importance of Being Hashtag

#ISMBECCB

Using Twitter, you can join conversations with other
delegates
Delegates write short comments and quote speakers and
you can ask for clarification, ask questions, offer opinions
and thoughts
Even if you’re not at the conference, you can still be
involved
https://www.flickr.com/photos/47400163@N05/7846842772

https://storify.com/xavierlasauca/xarxes-socials-i-revistes-cientifiques-eapc

http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am
on Twitter… Now what?

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf

Connect
https://www.flickr.com/photos/58754750

General networks Specific networks

Share
https://www.flickr.com/photos/rohitchhiber/6038689637

Articles and presentations
(Slideshare, issuu)
Social bookmarking (Delicious, Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management
(Zotero, Mendeley)
Video chats (Skype, Google hangouts)

Slideshare

Delicious

Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A

http://contemplativemammoth.wordpress.com/2013/01/02/six-ways-to-use-google-hangouts-for-academic-productivity/

Instagram

YouTube
https://www.youtube.com/user/readingcapital/featured

https://www.flickr.com/photos/xav/3678466365
#Health20

http://searchhealthit.techtarget.com/feature/Social-data-a-new-source-for-disease-surveillance

http://www.yelp.es/barcelona

http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281
Based on
observations in this
study and the
increased usage of
social media, we
posit that online
illness reports could
complement
traditional
surveillance systems
by providing near
real-time
information on
foodborne illnesses,
implicated foods
and locations.

https://www.flickr.com/photos/mkhmarketing/8468788107
Resources

4 rules of infographics
design by @ pere_rovira
1. - is +
2. Amount - quality -
context
3. Be careful about lying
and
4. statistics.

https://www.flickr.com/photos/56695083@N00/4464828517/
©PhotobyKatBPhotography
Ready?

Strategy
• Define objectives about online presence
(as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/

The ten commandments

10 Simple Steps to Building a Reputation
as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using
Google scholar and Google alert,
10. Find your Klout score, H-index.
Source:MicahAltman,sBlog
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/

Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/

Researcher
Blog
Twitter
Social media
Science
dissemination
Personal brand
+Online
reputation
+Visibility
+Impact
+Prestige
+Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/

https://www.flickr.com/photos/funksoup/403990660
To deepen…

http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=

http://connectedresearchers.com/online-tools-for-researchers/

 A ‘quick and dirty’ guide to building your online reputation.
Stacey Konkiel. Altmetric Blog. 2016.
 Innovations in Scholarly Communication. Universiteit Utrecht.
 Social media en investigación. Lydia Gil.
https://www.flickr.com/photos/frosch50/21492514468

 Public Consultation: ‘Science 2.0’: Science in Transition
European Commission. 2014
 Emerging reputation mechanisms for scholars
European Commission. 2015
 Making Open Science a Reality
OECD. 2015
 Open Innovation, Open Science, Open to the World: a vision
for Europe
European Commission. 2016
 Next generation metrics
European Commission. 2017
https://www.flickr.com/photos/european_parliament/10943216394

Conclusions
https://www.flickr.com/photos/niaid/14861104355

.

xavierlasauca.cat
https://www.flickr.com/photos/bakerella/3330087454