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Estratègies per comunicar la recerca

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Aquesta ponència, impartida a la Facultat de Ciències Polítiques i Sociologia de la UAB el 26.09.2017, en un seminari organitzat pel Grup ISOR (Investigacions en Sociologia de la Religió) tenia per objectiu mostrar recursos relacionats amb el web i els mitjans socials, destinats a incrementar la difusió, la visibilitat i l’impacte de la recerca del grup, així com a millorar la identitat digital del grup i dels investigadors que en formen part.

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Estratègies per comunicar la recerca

  1. 1. https://www.flickr.com/photos/fabionik/15237356926/ Estratègies per comunicar la recerca @xavierlasauca GrupISOR(InvestigacionsenSociologiadelaReligió) FacultatdeCiènciesPolítiquesiSociologiaUAB 26.09.2017
  2. 2. https://www.cartoonstock.com/directory/e/evolution_of_man.asp L’homo mobilis!
  3. 3. https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1
  4. 4. Source: Mobile Is Eating the World, by Benedict Evans
  5. 5. http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
  6. 6. Altmetrics!
  7. 7. http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor
  8. 8. https://tinyurl.com/H2020AGA Font: AGAUR
  9. 9. https://www.flickr.com/photos/funksoup/403990660
  10. 10. R20=EC4
  11. 11. EC4 Escoltar Crear Comunicar Connectar Compartir
  12. 12. Escoltar
  13. 13. Crear https://www.flickr.com/photos/philandjo/12513695414
  14. 14. http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
  15. 15. Motive A: Visibility Motive B: Networking Motive C: Information increase own impact connect with peers be up to date be found by peers and other stakeholders stay in touch with colleagues be part of a conversation present self/own work be(come) part of a community anticipate trends Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
  16. 16. http://sociologicalimagination.org/archives/13910
  17. 17. It increases your visibility within academia. It increases your visibility outside academia. It increases your visibility more than a static site. It’s a great way of making connections. It makes it easier for people to find your published work. It’s a great way to promote events and call for papers. https://www.flickr.com/photos/anonymouscollective/4263193267
  18. 18. https://www.flickr.com/photos/miuenski/5887393036/
  19. 19. http://www.fonamental.cat/
  20. 20. http://blogs.lse.ac.uk/impactofsocialsciences/
  21. 21. Comunicar https://www.flickr.com/photos/30767852@N00/3460078384/
  22. 22. http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
  23. 23. http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a
  24. 24. # (hashtag) emprat per categoritzar tuits. Etiqueta. Text URL (enllaç)
  25. 25. A B C D
  26. 26. 1 2
  27. 27. Except for the very end of this process – submitting the paper to the journal for peer- review – none of this way of working bears the least bit of resemblance to how I was trained to be a scholar. Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
  28. 28. It’s a great way to get information you otherwise wouldn’t At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions For lecturers, Twitter can contribute to discussions and deepen understanding The way we translate information is changing https://www.flickr.com/photos/47400163@N05/7846842772
  29. 29. #AS17
  30. 30. http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/ http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
  31. 31. Connectar https://www.flickr.com/photos/58754750
  32. 32. Xarxes genèriques Xarxes específiques
  33. 33. Compartir https://www.flickr.com/photos/rohitchhiber/6038689637
  34. 34. Articles i presentacions (Slideshare, issuu) Marcadors d’enllaços o social bookmarking (Delicious, Diigo) Imatges (flickr, Instagram) i vídeos (YouTube) Gestors de dades bibliogràfiques (Zotero, Mendeley) Telefonia per internet (Skype, Google hangouts)
  35. 35. Slideshare
  36. 36. Google hangouts http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
  37. 37. Instagram
  38. 38. Els deu manaments
  39. 39. 10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career 1. Register for an ORCID identifier 2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own 3. Register for Twitter 4. Write and share a 1-paragraph bio 5. Describe your research program in 2 paragraph 6. Create a CV and share it 7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field 8. Make writing; data; publication; software available as Open Access 9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert, 10. Find your Klout score, H-index. Source:MicahAltman,sBlog http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
  40. 40. Top 10 tips to get started 1. Explore online guides (start with this). 2. Do some “lurking” (look at examples of good practice). 3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers). 4. Start using content aggregation and curation tools (e.g. RSS, Diigo). 5. Identify a few key tools and start with those – know your limits! 6. Develop your network (e.g. LinkedIn, Twitter). 7. Join academic social network sites (e.g. ResearchGate, Mendeley). 8. Create your own website 9. Start blogging and twittering about your research (or whatever else takes your fancy!). 10. Keep your purpose and audience in mind. Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
  41. 41. Common mistakes: non-strategic communication Focus on media before message ‘Why’ or ‘what’ questions are left unanswered CommunicatingEUresearchandinnovationguidanceforprojectparticipants Better practice: strategic communication Targets, audience and message clarified before deciding on the media Objectives are clearly defined COMMUNICATING RESEARCH: SOME GUIDELINES
  42. 42. WHEN? Good windows to communicate arise when…  You have a research breakthrough – be it exceptional or even controversial  You are about to publish your research outcomes in a major scientific publication and/or to issue a press release  You have interesting material on your project: images, video, sound recording  You or your team have been awarded a major scientific prize  You are invited to talk in a major congress/event  Your research is related to current news and triggers media/social traction  You are featured in the press
  43. 43. TO WHOM? The audience 1. Is your audience well defined? 2. Does it include all relevant target groups? • Can your audience help you reach your objectives? • Who has an interest in your research? • Who can contribute to your work? • Who would be interested in learning about the project's findings? • Who could or will be affected directly by the outcomes of the research? • Who are not directly involved, but could have influence elsewhere? • What about the possibility of audiences at local, regional, national and European level? • Is the audience external ? For each audience, you should work on a distinct strategy using targeted messages, means and language.
  44. 44. WHAT? The message  Why do we need to know? What will change? What solutions are you offering? What makes the issue urgent? What are the consequences if no action is taken?  How does your work relate to everyday life? Does it link to any broader societal issue?  Rather than focusing only on the provision of factual information, is your project research positioned within a broader socio-economic and policy context, so that it will be easier to explain the results and their relevance to policymakers and citizens?  Have you tried to stir your audience's imagination and emotions?
  45. 45. The power of storytelling Tell a story, don’t just list facts  A story is an effective way to make people remember your message. Why not tell one to disseminate your results? Which stories work best?  A good story consists of a succession of events with a beginning, a middle and an end, a scene setter and a plot, a climax and a conclusion, all of this in a rich context. It is hence more than a list of results achieved. A good story is one with which others can identify, with the project content as a basis, and focused on a person (for example: the researcher). Such stories also allow your message to be conveyed through shared values that will touch people's hearts and provoke emotion, and the promise of a better future.
  46. 46. ERCcomics
  47. 47. HOW? The channels…  The shape of your communication needs to adapt to your audiences and the channels you will use  While social media are good to reach wide audiences through punchy content and visuals, a blog will allow you to explain your research more in depth  A media mix can be very an effective way forward, allowing you to combine traditional supports, as printed material, articles and press releases, public talks, with audio-visual tools, web 2.0 and social media
  48. 48. Examples of mass media, one-way communication - Newspapers and magazines - Press releases - Newsletters - Manuals - Brochures, booklets, flyers - Letters - Radio - Television - Video - Posters - Banners - Website - Policy briefs Potentially large audience Uses the credibility of the mass media Examples of interpersonal , two-way communication - Dialogues, face-to-face conversation - Group discussions - Conferences - Tours - Round tables - Exhibitions - Meetings , Workshops - Open days - Telephone calls - E-mail information service - Internet debate Smaller audience, lower costs, more effort (more effect?!) Interactive, good for acquiring input Flexible (easy to change tone, strategy and content)
  49. 49. Essential  Logo  Website  Welcome  Staff  Projects  Publications  News  Events  Newsletter/Blog  Social media links (Twitter widget)  Contact/Searcher
  50. 50. Social media strategy  Blog Twitter  Networking (Linkedin, Academia.edu, Researchgate)  Podcasts, videos…  Instagram!  Tools to measure if your outreach efforts are working
  51. 51. http://www.flickr.com/photos/ybot84/7850997682/ Estratègia • Definir objectius sobre la presència a les xarxes socials (com a investigadors I com a grup) • Explorar les eines i escollir-ne les més adequades • Desenvolupar una xarxa pròpia • Estimular la interacció i el debat
  52. 52. WEB ISOR: MONITORATGE
  53. 53. Benchmarking
  54. 54.  An Introduction to Social Media for Scientists. Holly Bik and Miriam Goldstein. PLoS Biology. 2013.  A ‘quick and dirty’ guide to building your online reputation. Stacey Konkiel. Altmetric Blog. 2016.  Innovations in Scholarly Communication. Universiteit Utrecht.  Digital tools for researchers. Thomas Crouzier.  Cómo divulgar ciencia a través de las redes sociales. Javi Polinario. 2016  Social Media for Academics. Mark Carrigan. 2016  Social media en investigación. Lydia Gil. Per aprofundir-hi https://www.flickr.com/photos/frosch50/21492514468
  55. 55. http://connectedresearchers.com/online-tools-for-researchers/
  56. 56.  Public Consultation: ‘Science 2.0’: Science in Transition European Commission. 2014  Emerging reputation mechanisms for scholars European Commission. 2015  Making Open Science a Reality OECD. 2015  Open Innovation, Open Science, Open to the World: a vision for Europe European Commission. 2016  Next generation metrics European Commission. 2017 https://www.flickr.com/photos/european_parliament/10943216394
  57. 57. Conclusions https://www.flickr.com/photos/niaid/14861104355
  58. 58. .
  59. 59. https://www.flickr.com/photos/67623309@N07/6286036061 Xavier Lasauca i Cisa www.xavierlasauca.cat @xavierlasauca

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