The document discusses various tools and techniques for stimulating creativity and entrepreneurship, including brainstorming methods, project examples, and online resources. It provides frameworks for creating a creative environment and processes at both the individual and organizational level. Various events and initiatives are also mentioned that aim to activate, inspire, and create awareness around entrepreneurial creativity.

1. Lille 07/03/2011

2. who

3. making the entreprenerial class more creative making the creative class more entrepreneurial stimulate entrepreneurial creativity 2005: a new child was born

4. a staged strategy activate inspire create awareness

5. towards different target groups Policy makers General Public Companies Education

6. what

7. A creative organisation Individual Team - Organisaton Management CREATIVE THINKING PROFESSIONAL CREATIVITY FOR CREATIVE PROCESSES FRAMEWORK FOR CREATING A CREATIVE ENVIRONMENT

8. State of mind Logic thinking We think of terms of solutions (A -> B) We are satisfied with 1 solution We learn from the past We immediately arrive at a meaning We choose the paths we know We use patterns State of mind

9. "Aoccdrnig to a rseerach at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?"

10. Logic-creative duality Our brain is a great pattern creator A great pattern user But a bad pattern breaker

11. Creativity definition Creativity is the art of bursting through patterns, habits and certainties

12. State of mind Creative thinking Solve daily problems Use opportunities Be different from the competitor Improve existing things Inspire new ideas Develop projects State of mind

13. When you always do what you’ve always done you will always get what you’ve always got !! A. Einstein

14. Perception Postpone judgement Think in alternatives Associative thinking Power of imagination

15. Perception

16. Postpone judgement

17. Associative thinking

18. Imagination

19. Think in alternatives Which of the following letters is different from the others and why? A E I F U

20. CAMPAIGN Jij bent Flanders’ Future

21. www.flandersdc.be/fellows PROJECT

22. Training: innovatiecoördinators Sir Ken Robinson Do schools today kill creativity? EVENT Innovatie maakt school

23. Eerste kindercongres in België 1400 12-jarigen in de Brabanthal www.ikanda2010.be EVENT

24. Leonardo da Vinci mobility projects www.flandersdc.be/i-creative www.flandersdc.be/ipod PROJECT

25. EVENT Reverse Mission

26. Inspiration tours EVENTS

27. EVENT Creativity World Forum

28. EVENTS

29. Creative Tools project Last November the Creative Tools project was launched by Flanders DC together with CIDA, Chamber of Commerce of Terrassa and Creative Tampere. This Leonardo da Vinci transfer of innovation project wants to address two subjects: How can you make the entrepreneurial class more creative How can you make the creative class more entrepreneurial www.thinkkit.eu PROJECT www.thinkkit.eu

30. Goodies for the toolbox Experience-based business development Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes. www.exbased.eu PROJECT www.exbased.eu

31. TOOL www.flandersdc.be test your creativity

32. TOOL www.flandersdc.be/creatiefdenken

33. TOOL www.flandersdc.be/tools train jezelf online

34. Creativity Class PROJECT

35. SOSidee ACTIVATE

36. Platopeterschap PROJECT

37. Bar d’office PROJECT

38. A creative organisation Team - Organisaton Management PROFESSIONAL CREATIVITY FOR CREATIVE PROCESSES Individual CREATIVE THINKING FRAMEWORK FOR CREATING A CREATIVE ENVIRONMENT

39. a creative proces diverge converge start quality imagination intuition wild diversity quality judgement logic systematic consistence

40. Prepare the session Define the key problem The session’s subject should be a clear-cut, open and action oriented question. The best thing is to start the question with ‘How can we …? For example: How can we, as ‘X’, respond to trends and developments we see? Think about new products, services, processes, organization, technology, marketing, et cetera.’ Define the key question together with the client. Choose a time horizon: 2020, 2030, etc. Collect information (texts, images) with regards to the sector/domain Make a mindmap to make some associations for the sector/technology

41. Prepare the session Choose the participants Keep in mind that different points of view are more likely to generate refreshing ideas than similar ones. So select the participants from different departments and functions within your organisation. You should also invite external participants, like customers, suppliers and knowledge centres. They might bring different perspectives. A good ratio is 1/3 external people and 2/3 staff members

42. Brainstorming rules POSTPONE YOUR JUDGEMENT OPENNESS AND ENTHUSIASM SHOW INTEREST FOR NAÏVE IDEAS NO STATUS OR ARROGANCE PIGGY-BACKING ON IDEAS OF OTHERS

43. Selecting ideas Tips for choosing Keep an eye on the target Think always in opportunities Use your heart as well as your head Trust you intuition Choose those ideas that give you energy Don’t forget the wild card!

44. Selecting ideas Step 1: Red & Yellow selection Give every team 16 voting stickers: 8 red ones and 8 yellow ones. If there are more then 120 ideas on the board, distribute up to 10 stickers of each colour. The stickers should be used to vote on the ideas the teams really would like to see realised. The red stickers are to be used for creative ideas realisable in the short term, yellow stickers for creative ideas realisable in the long term. Tell the teams to stick a maximum of 2 stickers on 1 idea. Spread the votes over different ideas as much as possible. All stickers should be used! Ask the pairs to stand up and walk around the table. While choosing they should pay close attention to: Make courageous choices Trust your intuition Choose ideas that give you energy

45. Selecting ideas Step1: Red & Yellow selection Each pair selects 5-8 red ideas: good ideas you can work on in short term Each pair selects 5-8 yellow ideas: good ideas for the future

46. Selecting ideas Step 1: Red & Yellow selection Ask someone to read out loud the voted ideas. Start with the most popular ideas. Write them down on the flipchart: use one side for red ideas and the other one for yellow ideas. Write down at least 12 and at most 20 ideas. Quickly ask whether anyone wants to use a wildcard: an idea that definitely should have been chosen but was not .

47. Selecting ideas Step 2: Syntegrate Join some of the ideas together on the flipchart in consultation with the participants. Use a different colour of marker. + + = + =

48. Selecting ideas Step 3: Select Number all ideas. All participants get one minute to draw up their top 3 ideas. At the end ask everyone to share their top ideas and make a general top 3/4/5…

49. Elaborating ideas Project plan Divide the top 3/4/… ideas among the group (3 to 4 groups depending on the number). Obviously, if there are several ideas that have received a lot of votes, more then 3 ideas can be worked up. Every group gets a template of the project filing card and a flipchart paper to prepare the presentation. The teams fill in the project plan and think of a way to sell the idea to the group. Every team gets 2 minutes to present its ideas.

50. GPS for Enterprises is a simple but effective brainstorming method to generate ideas . In a group, you can explore ways in which your company, school or association can react to future trends and developments. TOOL www.gpsvoorondernemingen.be

51. TOOL Brainstormwaaier

52. 1. Refining Refining is a quick and easy technique if you want to change something about a product or service. Use it alone or in a group. Substitute: Can we replace our product or a part of it? Combine: Can we make new combinations? Adapt: Can we change the shape of our product, give it a different colour or change the time slot? Maximise/Minimise: Can we enlarge the product? Make it lighter? Offer it more often? Put to other use: Can we give our product a new purpose or can we create a new target group? Eliminate: Can we leave out certain parts or functions? Rearrange: Can we give the product a different composition, turn it upside down or rearrange the order?

53. 2. Quick storm Choose two key words from your problem formulation. Make a list of 10 specific characteristics for each word. Combine associations from one list with the other. Think up new ideas from here.

54. 3. Negative brainstorm A negative technique with positive results: this ‘upside-down brainstorm’ is easy to do either alone or in a group. Work on an issue until you utterly and truly run out of ideas. Then come up with as many reasons as possible why the problem can’t be solved. Keep on going. Use your imagination and exaggerate. Turn each reason around. Ask yourself how it could be possible. Create opportunities instead of obstacles.

55. 4. Flower association Flower association is a slightly more difficult yet extremely useful brainstorming technique. It allows you to distance yourself from the problem, providing room for creativity. In the middle of a large sheet of paper, write down the most important word concerning the issue at hand. Begin associating and arrange the new ideas around the word like flower petals. Use the new words as a second starting point for more associations. Continue as long as you want. Choose one word as inspiration to find new solutions to your problem. Repeat this with the other words.

56. 5. Inspired by nature This brainstorming technique is slightly more difficult, but it is quite a good one. It’s also an excellent technique to encourage out-of-the-box thinking. Best in a group. On a big piece of paper, write the name of an animal -- any animal. Jot down 8 to 10 words that you associate with that animal. Choose one of the words. Use this word as inspiration to find new solutions to your problem.

57. TOOL Inspiradar

58. TOOL www.flandersdc.be/checklist

59. www.debedenkers.be

60. A creative organisation Individual Team - Organisaton Management CREATIVE THINKING PROFESSIONAL CREATIVITY FOR CREATIVE PROCESSES FRAMEWORK FOR CREATING A CREATIVE ENVIRONMENT

61. Creativity should be imbedded in organisation Strategy People & Organisation Processes Infrastructure Structural ② Specific creative paths ① What do we want to get out of our innovation? How do we find and develop ideas? Which budgets, systems, machines, spaces,… hdo we need to innovate? What should we do to use the creative potential of our people?

62. TOOL Innovix

63. TOOL Product leadership tool It is a benchmarking instrument that compares how well a company scores in relation to others in the same industry. It also shows how processes are set in the company in order to encourage innovation.

64. TOOL HR Tools

65. TOOL www.flandersdc.be/teamscan Competentietest tells you if you have the right competences jn your team. Tevredenheidstest tells you how satisfied you are about atmosphere, leadership and results of a team.

66. Creativity should be imbedded in organisation Structureel ② Strategy People & Organisation Processes Infrastructure Structural ② Specific creative paths ① Artisists, wild goose Companies from other sectors Clients Supplers Knowledge institutions Colleagues Extern ③

67. TOOL www.flandersdc.be/web2.0

68. how

69. Lessons learned Good, Balanced Team Support Of The Government Taking Creativity Seriously Make The Business Community See The Benefit Target also Education & Public at large Partners Communicate, Communicate, Communicate