what is Social media and its impact

1. Social Media and
Advantages and
Disadvantages
Presented by:-
MOHAMMAD YASIR

2. What is social Media:-
 A social media service is an online service,
platform, or site that focuses on building and
reflecting of social networks or social
relations among people, who share interests
and/or activities.
 Grouping of individuals into specific groups.
 Like small rural communities or a
neighborhood subdivision.

3. What are Social Networking sites:-
 Social networking site is the phrase used to
describe any Web site that enables users to
create public profiles within that Web site
and form relationships with other users of
the same Web site who access their profile.
Social networking sites can be used to
describe community-based Web sites, online
discussions forums, chat-rooms and other
social spaces online.

4. Top social media sites :-
 Facebook
 YouTube
 Twitter
 LinkedIn
 Google Plus+
 MySpace
 Instagram

5. Key Players:-
 Facebook:- Facebook is an American for-profit
corporation and online social media and social
networking service based in Menlo Park,
California, United States.
 Founders: Mark Zuckerberg, Dustin
Moskovitz, Eduardo Saverin, Andrew
McCollum, Chris Hughes.
 Founded:- February 4, 2004
Revenue from: Banner ads, referral marketing,
partnerships, branding elements, virtual currency

6. Key Players:-
LinkedIn
Founded: 2002
No. of users: 100+ million
Revenue: US$161.4 million (Jan. – Sep. 2010)
Revenue from: premium accounts, hiring
services, advertisements, partnerships,
Google Ad Sense

7. Key Players:-
Myspace
Founded: 2003
No. of users: 100+ million
Revenue: US$385 million (2009 est.)
Revenue from: advertisements, Google
AdSense

8. Advantages of social media:-
• Fast communication.
• Direct communication.
• Low costs.
• Meet celebrities.
• Be informed about your friends.
• Share your experients (music, video
etc.)
• Keeping contact with family, friends and
colleagues.
• Building new/ old friendships.
• Sharing interests and hobbies.

9. continued..
Advantages of social media:-
•Exchange with people around
the world.
•Employees are searched by
companies (good profile).
•Can play games.

10. continued..
Advantages of social media:-
• Facilitates open communication, leading to
enhanced information discovery and delivery.
• Allows employees to discuss ideas, post news, ask
questions and share links.
• Provides an opportunity to widen business
contacts.
• Targets a wide audience, making it a useful and
effective recruitment tool.
• Improves business reputation and client base with
minimal use of advertising.
• Expands market research, implements marketing
campaigns, delivers communications and directs
interested people to specific web sites.

11. Disadvantages of social media:-
 All social media are time-consuming.
 Photos, comments etc. that we post will
be forever on the Internet
 Private is suddenly no longer private
 Will be accessible to the general public
 We spend a lot of time on PCs
 Poorly regulated
 Name, location, age etc. can be used to
commit online crimes

12. THANKS FOR
WATCHING
Social Media