2. What is social network?
Wikipedia definition-A social network is a social structure
made of individuals (or organizations) called "nodes,"
which are tied (connected) by one or more specific
types of interdependency, such as friendship, kinship,
financial exchange, dislike or relationships of beliefs,
knowledge or prestige
Social networking is the grouping of individuals into
specific groups, like small rural communities or a
neighborhood subdivision, if you will.
3. Origin of social sites
Social network sites (SNSs) such as such as
Friendster, CyWorld, and MySpace allow individuals
to present themselves, articulate their social
networks, and establish or maintain connections
with others.
These sites can be oriented towards work-related
contexts (e.g., LinkedIn.com), romantic relationship
initiation (the original goal of Friendster.com),
connecting those with shared interests such as
music or politics (e.g., MySpace.com), or the
college student population (the original incarnation
of Facebook.com).
4. Popular social networking
sites
Personal sites-Myspace,orkut,Cyworld
Professional/work related-LinkedIn
Romantic relationship initiation-friendster
Microblogging-Twitter
Music-last.fm
Movies-flickster
Photos/pictures-flickr
5. Why internet is popular mean for social
networking
The Internet is powerful because it bridges distance at a low cost
When people first meet online they tend to “like” each other more
Less stressful than face-to-face meeting
Superficialities aside people focus on communicating their “selves”
7. Some Statistics
According to a study by Nielson Company, 89 per cent
of 15-20 year olds in India access a social networking site
everyday and 60 per cent of them spend at least half an
hour on social networking each day
The world now spends around 22 percent of all time online
on social networks and blog sites
The average visitor spends 66% more time on these sites
than a year ago
9 out of every 10 U.S. Internet user now visiting a social
network in a month
CNN's international readership found that 43% of online
news sharing occurs via social media networks and tools
The number of users registered for virtual world sites broke
the 1 billion mark during 2010
8. Black Planet users spent 3.6 minutes more on the
site than the average Facebook visitor
My Yearbook and Tagged users spent around 3
minutes more than the average My Space visitor
Facebook witnesses more than 65 billion page
views par month
More than 14 million photos* are uploaded on
Facebook and 8 million photos on my space
daily .
Some Statistics
9. Key
Players
Facebook
Founded: 2004
No. of users: 600 million
Revenue: US$800 million
Alexa Rank: 2
Revenue from: Banner ads, referral marketing,
partnerships, branding elements, virtual currency
10. Twitter
Founded: 2006
No. of users: 190 million
Revenue: US $150 million (projected 2010)
Alexa Rank: 9
Revenue from: verified accounts, advertisements
(promoted trends)
Key
Players
11. Myspace
Founded: 2003
No. of users: 100+ million
Revenue: US$385 million (2009 est.)
Alexa Rank: 68
Revenue from: advertisements, Google AdSense
Key
Players
12. LinkedIn
Founded: 2002
No. of users: 100+ million
Revenue: US$161.4 million (Jan. – Sep. 2010)
Alexa Rank: 18
Revenue from: premium accounts, hiring
services, advertisements, partnerships, Google
AdSense
Key
Players
14. Social Networking sites for India
• founded by a South African
company but is specially for
Indians, more than 90% it
receives from India
• used for sending free SMS to
any mobile within
India, social networking
features, supports third party
applications
15. • owned by Reliance Entertainment.
• „addas‟, each adda has its own
theme.
• supports blogs, apps, videos, photos
and music
• music streaming: hindi, marathi and
punjabi songs
• bollywood photos and videos, and
trailers of movies
Social Networking sites for India
16. •dating cum social networking site
•quizzes, music, celebrities, music, videos, photos,
groups
•aimed at Indian students
•upload documents, post classifieds, forums
Social Networking sites for India
17. • Mergers and
Acquisitions
• Competing
Platforms
• Abuse and
Exploitation
• Risk of losing
image
• Integration
• Convert users
• Expose blogs
and
campaigns
to
community
users
• Oversold
• High overlap
• Disorderly
• Privacy Issues
• Collaborative
• Engaging
• Sense of
Community
• Knowledge
Management
• Ease of Use
• Integration
• Low Cost Strenghts Weaknesses
ThreatsOpportunities
18. POLITICAL
- Pressure to crack down on
child predators
- Increased emphasis on
privacy
ECONOMIC
- Greater affluence, leading to
more number of users online
SOCIAL
- “Everyone‟s on it” & there is a
pressure to Belong
TECHNOLOGY
- Increases in broadband
speed and penetration
- Decrease in bandwidth and
data center costs
PEST
External Environment Analysis
19. SOCIAL MEDIA-Analyzing the
competitiveness
Transactio
ns
Do the transactions on your
site, make a difference to the
users life? Are they
repeated?
Repeat
transactions
Targeting Can the site distinguish
between the preferences,
likes/dislikes of two users?
Targeted
Advertiseme
nts and
Content
Time Do your users spend time on
your site? Are you an industry
leader in user enagements?
User
Engagement
& Content
20. Long Term Objectives
To become part of daily life
by becoming a complete
communications tool
Bring people and businesses
on the same page to deliver
services
Create an enjoyable and
useful online experience so
that user engagement grows
21. Recommendations
• Focus on monetization to improve
valuations
• Use the „Status Updates‟ to deliver targeted
advertisements
• Deliver “Local advertising” based on user
locations.
Monetization
• The display of updates from applications
annoys users.
• Privacy concerns from Apps to be
addressed
• Clutter forces users to miss out on news
about the people they are interested in
Applications (rules
& controls)
• Improvement in storage, archival and
search in the email and chat functions
• Solve the problem of how businesses can
contact customer looking for services in a
manner that does not infringe privacy
Communications
The 3T’s framework:1) Orkut didn’t personalize (failure on the Targeting front. FB lets users even pick the kind of ‘real-time’ information they want to see. Eg. ‘I want to see more photo updates from friends. I want to less of relationship updates from friends, etc.’MySpace didn’t innovate fast enoughActive users are the audience based on which a site can be monetized. Facebook concentrates on building this.