Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Educating your target audience: build awareness through digital mediaCommunicatto Inc.
Educating your target audience on issues surrounding your business and industry has never been more convenient, thanks to digital media. Here's how to get started.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
Educating your target audience: build awareness through digital mediaCommunicatto Inc.
Educating your target audience on issues surrounding your business and industry has never been more convenient, thanks to digital media. Here's how to get started.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
A presentation including aims and objectives of Social Networking and how does it and its advertisements helps in marketing and other business activities...
B2B Social Media White Paper - ROI Tips from Microsoft AdvertisingMicrosoft Advertising
Join our community: http://community.microsoftadvertising.com
The Microsoft Advertising Community team has been engaging with our customers online through social media marketing for nearly five years.
Ever since Microsoft adCenter was launched into beta back in 2005, the team has been supporting advertisers all over the world through the Microsoft Advertising Community site by blogging, answering questions in our forums, and disseminating news, tips, tricks and best practices more recently on Twitter @adCenter and @MSAdvertising, and through our Facebook page.
With so many digital marketers using social networks and online applications to gather information, it made a lot of sense for us to invest in providing the very best insight into our products and services via the web.
A driving force at many industry events, the team also spends many hours every year at conferences, bringing sessions alive through social media for our fans and followers who may not have been able to attend.
Increasingly being asked to tell our story and talk of our experiences, our team has written a white paper to share our thoughts. In it, we map our journey over the years, demonstrating the thought processes behind our evolution and some practicable ideas of how to get the very best from social media marketing and your businesses presence on the web.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Advanced Social Media -
Boost your social media activity's effectiveness with practical advice and real-world examples.
Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today
Drhossamdarwish@gmail.com
2. Introduction to Social Network
History
Use of Social Networking sites in
Marketing & Management
How to "do" Social Networking?
Marketing For Business Profits
Why Social Networking ?
6. A social network is a
description of the social
structure between actors,
mostly individuals or
organizations. It indicates
the ways in which they are
connected through various
social familiarities ranging
from casual acquaintance to
close familiar bonds.
7. History:-
1969 :-dial-up
1971 :-The first email was delivered.
1998 :-Google opens as a major Internet search engine
2001 :-Wikipedia,
2003 MySpace.
LinkedIn was started as a business-oriented social networking site
for professionals.
2004 :- Facebook, another social networking website, was started
2006 :-MySpace
8.
9.
10.
11.
12. Use of Social Networking sites in
Marketing & Management
One of today’s hottest trends.
How social networking can help their careers or businesses ?
Exactly how to get started with this online marketing technique?
Social networking sites have become so popular because of
following characteristics :-
Evolving in nature,
Change from day to day .
Approach to using this medium!
13. • First decide what your marketing goals are with respect to social
networking.
• marketing goals need to be more specific
• After you’ve decided on your purpose choose social networking
Website(s).
15. • Customers and Consumers: People who will benefit from what you do,
consume or buy your products or services, and rave about you to their friends.
• Others Within Your Industry: People with whom you can network, share
resources and cross-promote with.
• Media and Publishers: People who work for, or can influence, publications you
would like to be mentioned in (e-zines, newspapers, Websites, etc).
• Consultants: People who may want to hire or purchase products from you.
• Event, Company or Organization representatives: People who operate
businesses and associations that support your industry.
16. Social Media Marketing
create opportunities to:
Engage with customers
It is fun and simple to do once you
know how
Get traffic
Create buzz
Create inbound links
Creates loyalty and trust
17. How to "do" Social Networking?How to "do" Social Networking?
Marketing For Business ProfitsMarketing For Business Profits
define your audience
locate your potential customers
build a social relationship
promote your brand and website
18.
19. • Social media has become a relatively inexpensive platform
• Easily accessible to anyone with internet access
• Opening doors of success for organizations
• Implement marketing campaigns.
• Receive direct feedback from their customers and targeted
market
21. Among the goals for which social media can be
used are:
Customer service, e.g. direct response to
customer complaints
Broadcasting updates, announcements, news,
e.g. additional PR resource
Promotions
Behind the scenes look at the organization
Advertising
22. You can connect directly with your customers and get their
feedback/suggestions for improving your products or
services.
Reaching your targeted market for little or no cash
investment is substantial, and the audience wanting your
information voluntarily joins or follows you.
You can make your customers feel valued as human beings,
not just dollars and cents, and improve their experiences
with your business.
You can use social media (such as Twitter and Facebook) to
advertise upcoming events or special offers that you think
your customers would enjoy.
Social media has a wide reach, so your customers may even
spread your message for you if they like it.
You can send out your message at times when you think your
customers are most likely to see it, and measure the
effectiveness of your message with other tools.
23. Updating your social media accounts takes time and effort.
The information is only visible for a short time before newer
posts replace it
If one of your customers (someone who isn't a chronic
complainer, but a good customer who you want to keep)
complains about you online, that complaint may be seen
worldwide. Best thing to do: Acknowledge that customer
immediately and act fast to fix the problem.
If you ever make an error (such as an accidental misspelling
or mouthing off to a customer online -- I've seen both
happen), it's seen worldwide and may even be picked up by
news channels. Fix it fast.