Niche Social Networks to Spread Your Message - Duvette


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Targeted outreach to niche social networks may prove advantageous for your cause. We will share with you why you should use niche networks, where you can find them, and how you can use them to promote and market your efforts.

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Niche Social Networks to Spread Your Message - Duvette

  1. 1. ‘ It’s a small world after all!’ How to use niche social networks to spread your message Twitter: #10NTC , #nichenetworks
  2. 2. <ul><ul><li>Manny Hernandez @askmanny </li></ul></ul>WHO ARE WE? <ul><ul><li>Peggy Duvette </li></ul></ul><ul><ul><li>@WiserEarth </li></ul></ul><ul><ul><li>Danielle Brigida </li></ul></ul><ul><ul><li>@starfocus </li></ul></ul><ul><ul><li>Active players in the social media field </li></ul></ul><ul><ul><li>Representing TuDiabetes, EstuDiabetes, National Wildlife Federation, WiserEarth </li></ul></ul>
  3. 3. The importance of Niche Networks <ul><li>Connect people that don’t normally know each other </li></ul><ul><ul><li>Enable new offline connections </li></ul></ul><ul><ul><li>Develop new online synapses </li></ul></ul><ul><li>Strengthen focused communities </li></ul><ul><li>Reach out to an attentive audience </li></ul><ul><li>Allow for meaningful conversations </li></ul>
  4. 4. How to outreach to niche communities If you are targeting a specific passion, interest If your audience is in a specific location If your audience has already an established community Location Existing Community Passion/Specific Interest Quality over Quantity If you are looking for quality
  5. 5. Location-based network <ul><li>547 members </li></ul><ul><li>Very useful for events and groups </li></ul><ul><li>Members post events, blogs and photos </li></ul>
  6. 6. Audience-based network <ul><li>Like Digg for women </li></ul><ul><li>500 + page views from a popular item </li></ul><ul><li>Active community: 200,000 + registered users </li></ul>
  7. 7. Audience-based network: GovLoop <ul><li>Social network for government community </li></ul><ul><li>25,000 + members </li></ul>
  8. 8. Interest-based network <ul><li>14,000 + members </li></ul><ul><li>Connecting people with diabetes, caregivers and others touched by diabetes </li></ul>
  9. 9. Interest-based: Wildlife Watcher
  10. 10. Interest-based: Sustainability <ul><li>35,000 + members </li></ul><ul><li>Bridging non- and for-profit sectors </li></ul><ul><li>Focus on sustainability/ social justice </li></ul>
  11. 11. Outreach to your community means... <ul><li>Better traffic quality </li></ul><ul><li>Enthusiastic participants who listen to what you are saying </li></ul><ul><li>Relevance to your topic: greater impact of message </li></ul><ul><li>Easier way to find leaders </li></ul>
  12. 12. Stepping stones for successful niche network Don’t focus on the tool Leverage other social networks Listen and reciprocate Engage Go where your community is Impermanent networks such as Twitter Keep experimenting Listen and learn from your community needs Empower your top members Can you devote enough time to engage with the community?
  13. 13. Niche networks are time-consuming Is this the right fit with your organization’s strategy? Hidden challenges Interaction happens where people are Don’t expect people on Facebook to automatically come to your site!
  14. 14. <ul><li>Blogs to follow </li></ul><ul><ul><li>Beth’s Blog: http:// beth </li></ul></ul><ul><ul><li>WiserEarth Blog: </li></ul></ul><ul><ul><li>Community Spark </li></ul></ul><ul><ul><li>Ning Blog: </li></ul></ul><ul><li>Some useful posts: </li></ul><ul><ul><li>Ning for nonprofits: How to create, manage and grow your own social network </li></ul></ul><ul><ul><li>Using Ning to Connect your Community </li></ul></ul><ul><ul><li>Ning and niche social networking </li></ul></ul>Resources you may be interested in
  15. 15. <ul><ul><li>Manny: @askmanny </li></ul></ul><ul><ul><li>Peggy: @wiserearth </li></ul></ul><ul><ul><li>Danielle: @starfocus </li></ul></ul>Follow us on Twitter
  16. 16. THANK YOU
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