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D leitch fau_dare_tobeprepared_may2014_socialmedia_final

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D leitch fau_dare_tobeprepared_may2014_socialmedia_final

  1. 1. Presenter: Danielle C. Leitch, ‘93 May 14, 2014 @DanielleLeitch dleitch@morevisibility.com SOCIAL MEDIA FORSOCIAL MEDIA FOR YOUR CAREER SEARCHYOUR CAREER SEARCH
  2. 2. About Me • FAU Alumna - College of Business, ’93 • Advisory Board Member for FAU’s ITOM Dept. • Board Member for FAU Alumni Association • Former Executive Recruiter (high-tech clients) • 11 years with MoreVisibility in Boca Raton, FL – Digital Advertising/Web Design Company • Frequent Conference Speaker / Trainer • Sourced For Commentary by Local & Nat'l News • Collaborated with Microsoft on MSN AdCenter • Invited by LinkedIn to Launch Company Pages • Top 1% of LinkedIn Profiles Viewed in 2012 2
  3. 3. Social & Search
  4. 4. Social Is? • NOW, Real-time • Publicity, Branding, Awareness & PR • Lead Generation / Raise Interest • Informational and Educational • Client Engagement and Communication • Everywhere & Everyone – Desktop, Tablet, Mobile/Smartphone – All demographics; B-to-B and B-to-C - Regional, local or national / global • Content of all Types – Video, Image, News, Blog, Text, Widget 4
  5. 5. The Original Search Landscape Sponsored Listings Search Engine Marketing (SEM/CPC) gets you here Organic or Natural Search Results (SEO) gets you here 5
  6. 6. Current Landscape…Universal 6
  7. 7. Social Media & Multimedia 7
  8. 8. Mobile Web 8
  9. 9. What you see is what prospective employers will see Is it impressive? FIX IT NOW 9
  10. 10. LinkedIn Benefits • Manage your professional information • Be introduced to potential employers/clients • Create, collaborate on projects • Portable & interactive resume (portfolio) • Discover new connections / add to network • LEARN, ENGAGE and GET CONNECTED! • Gain insights from experienced professionals 11
  11. 11. Establish Your Personal Profile 12
  12. 12. Creating Your Profile 13
  13. 13. Account Settings - Privacy 14
  14. 14. Request Recommendations Personalize the request 15
  15. 15. Recommendations 16
  16. 16. 17 Build Your Network
  17. 17. Create a Network 18
  18. 18. Search for Connections 19
  19. 19. Search for Connections 20
  20. 20. Adding a Connection Need email or can use INMail (premium accounts) 21
  21. 21. 22 Enhancing Your Profile
  22. 22. Upgrade Your Account 23
  23. 23. Who Has Viewed Your Profile? 24
  24. 24. Groups 25
  25. 25. Search for Groups 26
  26. 26. Group Details 27
  27. 27. Florida Atlantic University Alumni Group 28
  28. 28. Companies 29
  29. 29. Company Pages 30
  30. 30. NEWS: Pulse Following Influencers 31
  31. 31. Other Channels To Help Advance Your Career
  32. 32. Twitter • Very open forum – anyone can follow/view – Private is an option – Tweets don’t appear in Google • Leverage hashtags (#) to reach wider audience • Monitor hashtags (#) to connect with individual influencers and identify relevant companies – Geography (#BocaRaton, #NYC, #Miami) – Industry (#socialmedia, #travel, #fitness) – Hobbies/Interests (#wine, #FAU, #Heat) • Coordinate or participate in Twitterchats to engage the community; establish yourself within the industry
  33. 33. Google+ • Google’s social media platform / Facebook’s competition. • Promotes “Real-Life Sharing” on the web. • Features include Circles, Hangouts, Games and Search. • Many controls for privacy and sharing content. • Include brands or companies in posts to gain attention - @MoreVisibility or +MoreVisibility • Referred to as G+, Google+ and Google Plus 34
  34. 34. SlideShare
  35. 35. SlideShare • Upload presentations publicly or privately – documents, pdfs, videos, infographics also • Can embed on blogs & websites • Share on Google+, Facebook, LinkedIn • Embed YouTube videos into presentations • SlideShare PRO ($) offers premium features like branded channels, analytics, ad free pages, etc. 36
  36. 36. SUMMARY • Be sensible when posting on public accounts! • Maximize LinkedIn – portable resume & portfolio. • Connect and interact with industry influencers, community advocates and those within your “dream company”. • Gain experience where you can, in an area that many organizations need help with. • Social for business is VERY DIFFERENT than how we use it personally. • THINK FIRST, POST SECOND! 37

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