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Social Media For Non Profits


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The Marketing Twins at 1429 Creative developed this presentation to educate non profits on how to utilize social media to help them tell their story better and to resonate with donors. For more information, visit:

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Social Media For Non Profits

  1. 1. Social Media for Non Profits presented by The Marketing Twins at 1429 Creative “ Telling Your Story & Resonating With Donors”
  2. 2. What exactly is Social Media ?
  3. 3. Website Your website is the hub of information for your constituents and donors
  4. 4. Podcasts Tell your story and interview others who impact your organization
  5. 5. Blogs Participate in the blogging community to raise awareness
  6. 6. Videos Capture the experience and share it with others
  7. 7. Photos Share, promote & highlight to showcase impact to community
  8. 8. Email Communication Turning boring e-newsletters into dynamic communication links
  9. 9. Online PR Manage your own public relations & dissemination of information Press Releases
  10. 10. Social Profiles / Networking Get engaged into the conversation
  11. 11. MySpace <ul><li>130 Million active users </li></ul><ul><li>Increase in 2009 of age 18-24 users </li></ul><ul><li>Fundraising campaigns are viral </li></ul><ul><li>Increase product donations through </li></ul><ul><li>awareness </li></ul><ul><li>Utilize “causes” application </li></ul>
  12. 12. MySpace Blood Drive Campaigns Social justice awareness Global issues
  13. 13. LinkedIn <ul><li>47 Million active users </li></ul><ul><li>A new member joins LinkedIn </li></ul><ul><li>approximately every second </li></ul><ul><li>Networking with potential donors </li></ul><ul><li>Join groups to connect to others </li></ul><ul><li>Make contacts and share answers </li></ul><ul><li>through discussion forums </li></ul><ul><li>Post fundraising events </li></ul>
  14. 14. LinkedIn
  15. 15. Facebook <ul><li>250 Million active users </li></ul><ul><li>More than two-thirds of users are </li></ul><ul><li>outside college age </li></ul><ul><li>Fastest growing demographic - 35+ </li></ul><ul><li>Promote organization on Fan Pages </li></ul><ul><li>Connect members through Groups </li></ul><ul><li>Share photos, videos and events </li></ul><ul><li>Encourage “share” feature </li></ul><ul><li>Use FB “causes” application </li></ul>
  16. 16. Facebook FB status: [NAME] is donating my status to Bella a dog at the ASPCA who needs a new home.
  17. 17. Twitter <ul><li>140 character “microblog” </li></ul><ul><li>Most users: Age 25-49 </li></ul><ul><li>Six reasons to use Twitter: </li></ul><ul><ul><ul><li>Likeability </li></ul></ul></ul><ul><ul><ul><li>Noticeability </li></ul></ul></ul><ul><ul><ul><li>Credibility </li></ul></ul></ul><ul><ul><ul><li>Searchability </li></ul></ul></ul><ul><ul><ul><li>Connectability </li></ul></ul></ul><ul><ul><ul><li>Promotionability </li></ul></ul></ul>
  18. 18. Twitter
  19. 19. Social Media Visit our social media resource page: