The document discusses various topics related to nonprofit messaging and fundraising including:
- Four primary sources of nonprofit fundraising according to Giving USA data
- Different generations have different values and communication preferences that should be considered when targeting audiences
- The importance of defining an organization's brand story and ensuring stakeholders share an understanding of it
- How people primarily learn about their local community
- Growth trends in social media platforms like Facebook and LinkedIn that nonprofits can utilize for outreach
Bryce Roth 2013 CUES Next Top Credit Union Exec PresentationCUES Emerge
Bryce Roth is a 30-year-old Marketing & Social Strategist at CitizensFirst Credit Union ($382M) in Oshkosh, Wisconsin.
This is his Finalist presentation that he gave in San Diego, California as part of the 2013 CUES Next Top Credit Union Exec competition.
Social, political and economic trends you need to know about | The future of ...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Jim Zimmerman of EverTrue and John Templeman of Case Western Reserve University explore ways your organization can successfully adapt to generational philanthropic preferences.
Bryce Roth 2013 CUES Next Top Credit Union Exec PresentationCUES Emerge
Bryce Roth is a 30-year-old Marketing & Social Strategist at CitizensFirst Credit Union ($382M) in Oshkosh, Wisconsin.
This is his Finalist presentation that he gave in San Diego, California as part of the 2013 CUES Next Top Credit Union Exec competition.
Social, political and economic trends you need to know about | The future of ...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Jim Zimmerman of EverTrue and John Templeman of Case Western Reserve University explore ways your organization can successfully adapt to generational philanthropic preferences.
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
Designed for Ohio Web Leaders, this presentation focuses on the benefits and challenges associated with using social media to support organizational goals in non-traditional businesses. It helps provide a basic framework on how to be a leader, building a case, identifying opportunities and challenges, proceeding with strategy and measuring qualitative and quantitative results. The presentation also looks at building solid relationships to provide a foundation for social media efforts.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
Ponencia de Ben Brandzel. Fundador de Avaaz.org y ex-director de campañas online de Barack Obama, dentro del II Congreso Internacional Ciudadanía Digital.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
Paul Gill, head of digital engagement, Oxfam
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
For any Details: info@aylinglobal.in
Stay Tuned To us!! www.aylinglobal.in
We are Social, So LIKE-Follow-Subscribe Now
FB: https://www.facebook.com/AylinGlobal/
twitter: https://twitter.com/aylinglobal/
LinkedIn: https://www.linkedin.com/company-beta...
Instagram: https://www.instagram.com/aylinglobal/
Youtube: https://www.youtube.com/channel/UC0HAf49_O3gdSgXEdPJUCKw
International communication for Asian multinationals: PR's next big thing?Bob Pickard
It won't be long before a majority of the FORTUNE 500 multinationals are based in Asia. China alone has 109 of these MNCs, but most of these are unknown globally. How these companies decide to use corporate communication to promote image and protect reputation as they build global brands in a social media age is the 'next big thing' in global public relations.
Predictive Analytics in Political Campaigns: Obama and BeyondRising Media Ltd.
In the last decade predictive modeling has changed American political campaigns, especially at the presidential level. Long before Election Day 2012, Obama campaign staffers were confident that President Obama would be re-elected because they had sophisticated modeling predicting wins in many important states. More importantly, modeling helps political campaigns learn which voters to target with particular messages. This session will summarize predictive modeling in American politics, with an eye toward the way it might be developed for international applications.
How to use LinkedIn to Benefit from Social SellingDocuSign, Inc.
Presentation from a LinkedIn seminar on how Sales can use LinkedIn to drive greater value in their customer relationships, accelerate favorable recognition on their brand and close more deals in less time.
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
Designed for Ohio Web Leaders, this presentation focuses on the benefits and challenges associated with using social media to support organizational goals in non-traditional businesses. It helps provide a basic framework on how to be a leader, building a case, identifying opportunities and challenges, proceeding with strategy and measuring qualitative and quantitative results. The presentation also looks at building solid relationships to provide a foundation for social media efforts.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
Ponencia de Ben Brandzel. Fundador de Avaaz.org y ex-director de campañas online de Barack Obama, dentro del II Congreso Internacional Ciudadanía Digital.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
Paul Gill, head of digital engagement, Oxfam
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Iowa-based campaign manager Craig Schoenfeld serves as the president of CR3connect and principal of Prairie Lawn Consulting. Through the latter business, he handles government affairs and public relations consulting. Meanwhile, at CR3connect, Craig Schoenfeld of Iowa leads the state’s top lobby and advocacy firms specializing in informing the public about political events.
With any political campaign, voter contact is key to success. While voter communication is challenging, there are several methods and techniques that campaign managers and others can employ.
The first step to reaching out to voters is finding the best medium for target voters. Depending on the desired audience, campaigns may communicate online, via booklets, through television, or on social media. Certain mediums reach certain audiences more effectively. For instance, newspapers are not the most widespread medium anymore, but they are still useful for grassroots political campaigns or for older, more affluent voters.
Once the best mediums are found, the next focus is on wording the campaign communication properly. When talking to voters, any communication should be personal and highlight why a particular campaign is beneficial for a particular community. Hypothetically, if a voter base loves the environment, political communications should mention the environment.
At the same time, all communication should be formatted as a conversation. Make sure it uses personal pronouns and is positive and polite, as if someone is addressing voters in person and not through an advertisement or other form of contact.
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
For any Details: info@aylinglobal.in
Stay Tuned To us!! www.aylinglobal.in
We are Social, So LIKE-Follow-Subscribe Now
FB: https://www.facebook.com/AylinGlobal/
twitter: https://twitter.com/aylinglobal/
LinkedIn: https://www.linkedin.com/company-beta...
Instagram: https://www.instagram.com/aylinglobal/
Youtube: https://www.youtube.com/channel/UC0HAf49_O3gdSgXEdPJUCKw
International communication for Asian multinationals: PR's next big thing?Bob Pickard
It won't be long before a majority of the FORTUNE 500 multinationals are based in Asia. China alone has 109 of these MNCs, but most of these are unknown globally. How these companies decide to use corporate communication to promote image and protect reputation as they build global brands in a social media age is the 'next big thing' in global public relations.
Predictive Analytics in Political Campaigns: Obama and BeyondRising Media Ltd.
In the last decade predictive modeling has changed American political campaigns, especially at the presidential level. Long before Election Day 2012, Obama campaign staffers were confident that President Obama would be re-elected because they had sophisticated modeling predicting wins in many important states. More importantly, modeling helps political campaigns learn which voters to target with particular messages. This session will summarize predictive modeling in American politics, with an eye toward the way it might be developed for international applications.
How to use LinkedIn to Benefit from Social SellingDocuSign, Inc.
Presentation from a LinkedIn seminar on how Sales can use LinkedIn to drive greater value in their customer relationships, accelerate favorable recognition on their brand and close more deals in less time.
From the 2016 B2B Content2Conversion Conference, with:
Panelist:
-Andrew Gaffney, Publisher and Editorial Director, Demand Gen Report
-Liz Miller, CMO Council
-Dan MacDonald, CMO, MX
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
7. Where are they coming from? Source: Pew Internet & American Life Project Older teens (15-17) Generation Y (18-28) Generation X (29-40) Trailing Boomers (41-50) Leading Boomers (51-59) Matures (60-69) Generation Next (16-25)
8. Different values, different needs Beware of generalizations—Bill Clinton and George W. Bush are both Trailing Boomers, born within 60 days of each other in 1946. Generation Y (18-28) Generation X (29-40) Trailing Boomers (41-50) Leading Boomers (51-59) Matures (60-69) I want to make a difference—tech entitled I want to strike a balance—flexibility matters I don’t trust institutions—it may get worse I respect experience—not authority I respect authority—money is recognition
11. If you build it, will they come? “ I reckon about 20 percent of a brand is it’s physical attributes, like a logo, color, letterheads. The rest is all about behavior. Employees bring a brand to life: they are it’s ultimate custodians.” --Ian Buckingham, Interbrand
A study of more than 260,000 college freshmen released this year by UCLA's Higher Education Research Institute found that 66.3% of freshmen surveyed last fall said it is "essential or very important" to help others, the highest percentage to say so in 25 years. Gen X-ers were the latchkey kids of the 70’s—they don’t want to make the same mistakes as their parents. The baby boomers were the first group to be raised with televisions in the home, and television has been identified as "the institution that solidified the sense of generational identity more than any other." [8] Starting in the 1950s, people in diverse geographic locations could watch the same shows, listen to the same news, and laugh at the same jokes. Television shows such as Father Knows Best and Leave it to Beaver showed idealized family settings. Later, the boomers watched scenes from the Vietnam War and the assassinations of John F. Kennedy , Martin Luther King, Jr. , and Robert F. Kennedy . The boomers found that their music, most notably rock and roll , was another expression of their generational identity. Transistor radios were personal devices that allowed teenagers to listen to The Beatles and The Motown Sound . Baby Boomer cohort #1 (born from 1946 to 1954) Memorable events: assassinations of JFK , Robert Kennedy, and Martin Luther King, political unrest, walk on the moon , Vietnam War, anti-war protests, social experimentation, sexual freedom , civil rights movement , environmental movement , women's movement , protests and riots, experimentation with various intoxicating recreational substances Key characteristics: experimental, individualism, free spirited, social cause oriented Baby Boomer cohort #2 (born from 1955 to 1964) Memorable events: Watergate , Nixon resigns, the Cold War , the oil embargo , raging inflation, gasoline shortages Key characteristics: less optimistic, distrust of government, general cynicism
What’s Your First Message? What the first thing you want audiences to know about your organization? Well, I would argue that it’s that they are welcome. No, you don’t have to say it explicitly, but it couldn’t hurt. Take a look at the Philadelphia Zoo’s first message, “America’s First Zoo.” I find a lot of arts organizations starting talking about themselves in terms of precedent, history, or quantity: “We were the first to . . . ” ” The Theatre was founded in . . .” “The Museum has over 100,000 . . .” Now these points are certainly differentiating and unique, but are they beneficial to audiences? Do audiences care about these aspects? Are they relevant to the experience they’ll have? Not to pick on the Philadelphia Zoo, well maybe a little: It may very well be that the Zoo is proud to be first, a primacy of timing of sorts, and maybe they’ve even found through study that this message is important to audiences as well. And if that’s true, more power to them, they’ve done their due diligence.Benefits not Features. I would argue, however, that audiences don’t care about precedent, history, or quantity. These are secondary or tertiary messages after more primary ones such as: How is this experience going to make me feel emotionally? What is it going to do for my long-term mood? What am I going to get out of it that has a lasting effect that will make me want to come back? With precedent, history, or quantity, an audience’s initial thoughts could be: this organization is old, stuffy, dusty, out-of-step, and is going to take a long, long time to go through because of how much stuff they have. Sure you may have visuals that counter those thoughts, but aren’t messages and visuals supposed to be hand and glove?Look at Your Stuff. What does the “About Us” section on your website start with? On Twitter? On Facebook? On your blog? How about your brochures? Where’s the paragraph about the organization overall? Oh, you say you never thought of including that or “there’s never any room for that.” Hmmm. Now look at the last paragraph in your news releases? You know the one, that short 50 to 100 word paragraph about your organization. Don’t have one or it begins with, “The organization was started when . . .”