Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
social media and it's impact to the society
● Introduction….
● What kinds of social media are
there?
● Social media and its uses
● Positive impact of social media
● Negative impact of social media
● Conclusion
Communications presentation to South Carolina Synod Retired Rostered LeadersNeal F. Fischer
This is a presentation I made to the ELCA South Carolina Synod Retired Rostered Leaders. We took a look at communications, strategy, technology, mobile and social media for the Church.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to expand and grow its ministry.
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL.
Why are baby boomers lagging in the adoption of social networking on Facebook? Boomers are the economic leaders of the nation, so what are the reasons for their hesitation? Learn about their behavior and take your own steps to get started in social media to improve the bottom-line results of your business. Note: This presentation is based on Nancy Cavanaugh's book, "The Boomer's Guide to Social Media Success." http://www.boomersocialmediabook.com
social media and it's impact to the society
● Introduction….
● What kinds of social media are
there?
● Social media and its uses
● Positive impact of social media
● Negative impact of social media
● Conclusion
Communications presentation to South Carolina Synod Retired Rostered LeadersNeal F. Fischer
This is a presentation I made to the ELCA South Carolina Synod Retired Rostered Leaders. We took a look at communications, strategy, technology, mobile and social media for the Church.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Having an online ministry is quickly becoming mandatory for the Catholic Church. This presentation provides a basic understanding of Social Networks and how the Church can leverage these tools to expand and grow its ministry.
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL. PGPSE / CSE are free online programme - open for all - free for all - to promote entrepreneurship and social entrepreneurship PGPSE is for those who want to transform the world. It is different from MBA, BBA, CFA, CA,CS,ICWA and other traditional programmes. It is based on self certification and based on self learning and guidance by mentors. It is for those who want to be entrepreneurs and social changers. Let us work together. Our basic idea is that KNOWLEDGE IS FREE & AND SHARE IT WITH THE WORLD
This material is for PGPSE / CSE students of AFTERSCHOOOL.
Why are baby boomers lagging in the adoption of social networking on Facebook? Boomers are the economic leaders of the nation, so what are the reasons for their hesitation? Learn about their behavior and take your own steps to get started in social media to improve the bottom-line results of your business. Note: This presentation is based on Nancy Cavanaugh's book, "The Boomer's Guide to Social Media Success." http://www.boomersocialmediabook.com
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Making your Web Presence Social: 10 Ideas for NonprofitsChad Norman
The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
With everything else you have to do, how do you incorporate social media into your workflow? Have a strategy that allows you to focus! Presented at the Social Media for Nonprofits event in LA.
For many leaders, technology is among the scariest aspects of nonprofit management. Technology changes frequently, most leaders don’t have formal technology training, and when mistakes are made, they can be expensive. But managing technology well can also lead to some of the greatest gains in productivity and effectiveness. The same skills that lead to a successful nonprofit career are the very same skills that will help you manage technology well in your organization. In this session, we’ll ask you to change how you think about technology and challenge you to let technology run wild in your organizations, so that a thousand flowers can bloom.
Slides from "The Message is the Medium" workshop for the National Trust for Historic Preservation.
Slides based on Beth Kanter's work for NTEN's We Are Media.
Game cards and scenarios from the workshop can be found at: http://social-media-game.wikispaces.com/Preservation+Game
The Benefits of the Cloud for NonprofitsHolly Ross
By now we've all heard that cloud computing can save money, build efficiencies etc. But there are opportunities for us to use the cloud in ways that make us more effective, not just more efficient.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Unlocking the True Value of Social Media
1. Blackbaud Social Hour: Engaging Your Supporters through Social Media Unlocking the True Value of Social Media The Answers are in the Data. Holly Ross, Executive Director, NTEN Moderated by: Mark Davis, Director Enterprise Internet Solutions, Blackbaud Audio: 1 (866) 410-6539 Code: 8436543232 September 17, 2010
4. Blackbaud Social Hour: Engaging Your Supporters through Social Media Unlocking the True Value of Social Media The Answers are in the Data. Holly Ross, Executive Director, NTEN Moderated by: Mark Davis, Director Enterprise Internet Solutions, Blackbaud Audio: 1 (866) 410-6539 Code: 8436543232 September 17, 2010
30. Provides a full set of Social Media features to meet the diverse needs for most online communities
31.
32.
Editor's Notes
And what do you think I heard when I asked them these questions?
Flickr Photo: http://www.flickr.com/photos/bobtravis/2815117758/sizes/l/in/photostream/ That’s right, crickets chirping. And that’s a shame. Because social media data is some of the most powerful stuff we have. To fully understand what the possiblities are for getting the best out of your social media data, let’s take a look at where we cam from.
Flickr photo: http://www.flickr.com/photos/koalazymonkey/3651288422/sizes/o/in/photostream/ It really wasn’t that long ago – just 15 or 20 years or so – that this was how I found a LOT of organizations dealing with data. Typed up lists and index cards. A file folder for each donor or volunteer.
Flickr photo: http://www.flickr.com/photos/mrlerone/2147320982/sizes/l/in/photostream/ And then you upgraded to this – the excel spreadsheet. Which was a big step forward. But once you got to column MZ in the spreadsheet or row 3,789, things started getting out of hand. Not to mention the fact that everyone had their own version of this spreadsheet, plus five other spreadsheets to manage other data. And you would guard those spreadsheets with your life so that no one would screw them up. Which ultimately meant that no one was sharing any data anywhere in the office.
Flickr photo: http://www.flickr.com/photos/windsordi/3309941563/sizes/o/in/photostream/ And then we got databases, which made entering and sharing data much easier. Only problem is that each organization probably has more than one database. Development loves one thing, the volunteer manager another. The advocacy department insists on their tool, etc. In the last 5 years in particular, we have been focused on tearing down the data silos, making all those tools that we use work together better. But if we look back at social media, it turns out that it’s just another
Flickr photo: http://www.flickr.com/photos/dean_forbes/102878853/sizes/l/in/photostream/ And this is the worst kind. Here’s why.
You have a relationship...of sorts. They care about the work you do. You give them ways to make a difference. It works out nicely. Kind of like how Don brought home the paycheck and Betty kept the household running. Pre-social media, it was assumed by both you and your stakeholder that YOU owned the relationship. Sure - you might ask them for feedback, provide them some options for getting involved, but you dictated the when and where. You picked the night, the time and restaurant for every date. Post social media, and especially those self-publishing tools like blogs and YouTube, your stakeholders are upsetting this nice arrangement. Suddenly, they want to pick the kind of food, and also your outfit. For the first time, the STAKEHOLDER is in control of the relationship. Which is really the point behind:
Flickr photo: http://www.flickr.com/photos/lonelybob/67020777/sizes/o/in/photostream/ The Customer is Always RightSo really, we've gotten what we asked for. Lucky us! And that's a lot of the tension we're feeling today. The Stakeholder is actually right, and asserts her rights. She is going to talk about you, take action for you, give you money, etc. any time, place or way she pleases.
And if you can't deal with that, she's gonna find another cause (Betty's new husband).
So if Betty's off being liberated, we've got some issues.
Flick Photo: http://www.flickr.com/photos/zub/35070981/sizes/o/in/photostream/ 1. Responding. Betty is talking to you all over town, only if all that chatting isn't making its way back into your CRM, you can't respond. And when you go to make that next appeal, you might not know that she thought your seal campaign was dumb, but loved the puppy campaign. And you might send her the seal campaign, which would obviously be a mistake.
Flickr Photo: http://www.flickr.com/photos/dullhunk/426622486/sizes/o/in/photostream/ Calculating. It was easy to know what Betty was up to when the only way she could respond was via a check in a pre-printed envelope. Now we have absolutely no idea what's going on. Betty might receive an ask via an email, but respond to the volunteer opportunity on your FaceBook Fan Page. We need new math. And if we're not tracking these interactions, we won't develop it.
Flickr Photo: http://www.flickr.com/photos/matthewmcvickar/154077776/sizes/l/in/photostream/ Really Targeting. What if you could pull Betty's FaceBook "Likes" on your page into your database? What would that tell you about Betty? How could you use that data to give her better content? Which isn'y necessarily about increasing your fundraising, it's about giving more value to Betty.
Explain graphic For now, there isn't a tool out there that can deliver this kind of seamless integration. But we can start to approximate some of this in our own models. We can start to get some of that siloed data out of the social media space and into our CRM so that we can turn it into actionable intelligence.
Just like we started collecting emails a decade ago.