This document provides an introduction to social networking and social media. It discusses how social networking allows people to connect with each other and share information. Social media is participatory, open, conversational, and communal. It is changing how people relate and communicate through increased immediacy, volume, and personal interactions. Social media helps build social capital and social awareness by connecting communities and allowing people to follow what is happening in others' lives. Examples like Facebook, groups, pages, causes and events on social media are described.

1. Steve Willinger Steve Willinger Marketing [email_address] www.stevewillinger.com (423) 797-0355 An Introduction to Social Networking

6. Communication Revolution Social Media is fundamentally changing the way people relate to one another, and provides not just new opportunities, but new norms for relationship building and doing business. Volume Immediacy, medium Volume, Viral, and Personal

7. Communications Revolution

15. Groups Discussions Message All Pictures Events Wall Info/description Members

16. My Groups

17. Pages Link to Twitter Advertise Wall Info

18. My Pages

19. Creating a Group 1. Bottom of Screen 2. Create a New Group 3. Complete the Information 4. Add content! Invite people! Add admins (officers) if you want

22. Ads Manager