This document provides an overview of using social media for small business marketing. It discusses how social media allows for two-way conversations and networking to build relationships with customers. Some key points made include that 91% of people trust consumer reviews over advertising and word-of-mouth conversations have 200 times the impact of TV ads. The document then focuses on specific social media platforms like Facebook, highlighting how businesses can create a page to engage customers, target ads demographically, and integrate social media into their overall marketing. It emphasizes using social media for customer service and connections to convert prospects into customers.

1. Social Media 101
Power Prospecting for Your Small Business
Dev Basu, Founder @ Powered by Search
www.poweredbysearch.com

2. This seminar is for
you if you want more:
• Targeted Leads
• BrandAwareness
• Community Engagement
• First MoverAdvantages
• And More Sales. Period.

3. What is
Social Media?
Conversations
+
Networking
+
Relationships

4. Social Media
is going from THIS to ...

5. Conversation
sWhich is 2 Way, Open, and Honest

6. Why Should I Care?

7. o 91% say consumer reviews are the #1 aid to buying decisions -
JC Williams Group
o 87% trust a friend’s recommendation over critic’s review -
Marketing Sherpa
o 3 times more likely to trust peer opinions over advertising for
purchasing decisions - Jupiter Research
o 1 word-of-mouth conversation has impact of
200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group & Tactica Interactive
Communications.
Reason # 1

8. Social media sites are the fastest-growing category
on the web, doubling their traffic over the last year.
o 73% of active online users have read a blog
o 45% have started their own blog
o 57% have joined a social network
o 55% have uploaded photos
o 83% have watched video clips
* Slide courtesy of Tactica Interactive Communications.
Reason # 1

9. o 40% of Canadian internet users have visited a community or social
networking site
o 22% of Canadians over 60
o 50% of Internet users under 30
o 25% of users 25-29 do so daily
o 43% English speaking Canadians and
24% of French speaking Canadians visit these sites
Canada Online, The Internet, Media and Emerging Technologies
Courtesy: Tactica Interactive Communications
Reason # 2

10. • Younger users (under 45) and women use these sites for
socializing
• Older users use these sites to obtain and share
information ($$$$)
• Youth (12-17) use these sites for entertainment
Courtesy: Tactica Interactive Communications
Reason # 3

11. So Engaging with Canadian
Social Media Users
Can Mean...
Going From Getting Introduced To...

12. Converting Prospects into Customers

13. Does Social Media MakeYou Feel LikeThis?

14. Let’s Discuss as a
Group…
• Is Social Media is Useful?
• Is Social Media is Too Difficult? Why?
• Are You Worried about Social Media and it’s
Impact on your Online Reputation?

15. Great! So Where Do I
Start?
• Blogging
• Twitter
• Facebook
• Youtube
• Integration and Tracking
And More Sales. Period.

16. Facebook

17. o Fastest growing social
network in Canada and the
world
(200 million members)
o Powerful tools to engage and
understand your audience:
o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls
o Slide Courtesy:Tactica Interactive
Commuications

18. o Facebook Profiles
o Strictly forYou – Not your
Brand
o Connect with Close Friends
o Not as Effective for Prospecting
o Facebook Fan Pages
o All about your brand
o Events, Open Houses
o Photos,Videos and More.
o Facebook Groups
o Fan Pages Lite Edition
o Face Book Advertising

19. o Your own homepage on
Facebook.
o Allow you to post photos,
videos, events and other
messages.
o Users interact with you by
o Writing on your wall
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Friends see your page updates
in their newsfeed

20. o Location
o Age
o Gender
o Keywords (appear in your users
profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages

21. Facebook
o Setup A Fan Page and Invite Close Friends and Clients.
o Join Local Community Groups and Engage in Conversations.
o Use Demographic Targeted Facebook Ads.
o Eg: Target Males and Females Aged 27-35, in Toronto, who went to
the University of Toronto, and are currently employed at Microsoft
o Bulk Message Fans and Group Databases
o Private Message Special Groups of Clients
o Publicise your Facebook URL or Fan Page URL on Your Blog,
Business Card, or

22. Integrated Marketing

23. Customer Service. social media is a great tool
to connect with customers and find out what’s
bothering them!
This Leads To a Better Customer
Experience
And Helps Convert Prospects into Customers

24. The most important part of social media is the social part. It’s all about the people
People Shop Similarities
But Buy The
Differences

25. Thank you
Reach me at dev@poweredbysearch.com