1. Nonprofits, Healthcare, and Social Media Beth Kanter, Beth’s Blog IT Leadership, June 2008 Flickr photo by rosefirerising

2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. What I’m going to talk about … Patterns of Success Some examples of how nonprofits are using social media Why Important

5. A Story …

13. Definitions Web 2.0 Social Media Health 2.0

14. A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or topics we care about. Web 2.0

16. Health 2.0

18. Why is this important? Photo by Geek2Nurse

21. Photo by Rob Ireton

22. Web 2.0 has expanded the possibilities ….

24. Source Jupiter Research. Online Health Assessing the Risks and Opportunity of Social and One-to-One Media, 2007

25. Trust Factor People tend to trust “ a person like me” more than authority figures from business, government, or the media.

26. How time online is changing …

27. How people are getting info to make decisions With Your Friends

29. Digital Natives

33. How nonprofits are overcoming these barriers …

34. The Cute Dog Theory

35. A Remix of the Cute Cat Theory

36. Web2.0: to share cute cat photos

37. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..

40. So, I asked these nonprofits professionals, what do you need to be successful on the social web?

41. Assess Audience Online Social Activities

43. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

45. Discuss/set objectives first

46. Not a monologue

47. Listening

48. Conversation

49. Even difficult ones …

50. They want a voice

53. Transparency

54. Source: Alan Levine – CogDog Blog Web 1.0

55. Web 2.0

57. Staff Roles

58. “ I was a Facebook junkie before I was hired!”

61. Define a box Define a Box

64. Is this real work?

65. It takes time

66. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

67. Start small, reiterate over and over

69. Here’s some advice from Wendy Harmon, Red Cross Blogger

72. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

75. Professional Expertise Blog

76. Doctor Blogs

77. Patient Blogs

78. Cancer Blogger Susan Reynolds

79. http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs

83. Blog Communities

84. Photo and Video Sharing Sites

85. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha

87. Social Features

89. Share Professional Expertise

90. Patient Support Groups

91. Building Community Around An Event

98. Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/

103. Social Networks

106. Now I know all these people!

107. Friend of a Friend Social Object Sharing Social Platform Social Presence

109. Individual Profile

110. Group

111. Fundraising

120. Twitter is not dumb … if you follow smart people!

122. Nonprofits

123. Health Newswire

124. Fundraising and Activism

125. Disaster

126. Avoiding Disaster

127. Twitter in Health and Healthcare

128. Doctors and Patients

129. Health and Wellness: Diet

130. Exercise

131. Quit Smoking

133. The tools come and go, but strategies sustain … Social media is about listening and joining the conversation And get your dogs in a row …

134. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

135. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com Slides and Notes http:// bethkanter.wikispaces.com /health

136. Special Thanks to Andre Blackman http://pulseandsignal.com/