Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.

1. Facebook for Nonprofits By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge) Facebook – The largest social networking platform in the world

2. Who’s Talking? Jeff Patrick President Common Knowledge @commonknow ^jp Frank Barry Managing Consultant Blackbaud @franswaa

4. How is Facebook useful for nonprofits?

5. How many nonprofits are using Facebook? (Benchmark results from recent nonprofit industry survey regarding social networking)

6. What is the difference between Facebook Pages, Groups, and Causes?

7. What is a Facebook Application and how can nonprofits use them effectively?

8. Tips for getting started quickly!Facebook for Nonprofits

9. What is Facebook?

10. What is Facebook? Facebook is a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better.

11. What is Facebook? It’s really all about the social graph of your supporters, volunteers, donors, staff and advocates. Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/

12. Why should I care about Facebook? The stats 7

13. Why should I care about Facebook? The Stats 300 million active users (September 15, 2009) 50% of active users log in daily Fastest growing demographic is 35 and older 6 billion minutes are spent on Facebook each day (worldwide) 10 million users become fans of Pages each day 65 million active users accessing Facebook through their mobile devices. More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week Source: http://www.facebook.com/press/info.php?statistics

14. Why should I care about Facebook? The Stats

15. Why should I care about Facebook? The Stats

16. Why should I care about Facebook? The Stats Check out the entire report at: nonprofitsocialnetworksurvey.com

17. How Does Facebook Work? A few basics

18. Facebook Activity Feed

19. Facebook Profile

20. Facebook Friends

21. Distributing Messages Automatically via Social Map Jeff Patrick is doing his 3rd hike in preparation for the ALR San Francisco Walk on May 25th.

22. Online Ecosystem Equality California

23. Online Ecosystem EQCA.org

24. Online Ecosystem Twitter EQCA.org

25. Online Ecosystem Twitter EQCA.org Blog

26. Online Ecosystem Facebook Twitter EQCA.org Blog

27. MySpace Online Ecosystem Facebook Twitter EQCA.org Blog

28. MySpace Online Ecosystem Facebook Twitter EQCA.org Blog YouTube June 2008

29. Online Ecosystem at Equality California

30. Understanding Facebook So many choices: Groups, Pages, Applications, and Causes

31. Understanding Facebook March 2009 Groups:A way to dip your toe or run a small campaign Pages:Improved communication with supporters, metrics, and control Causes:Facebook’s most popular application for fundraising and spreading awareness Applications:Improved communications, integration and customization capabilities, supporter activities, and control (both visual and functional)

32. Understanding Facebook - Groups Starter organization profile Typically used by smaller organizations or chapters of a larger nonprofit Easy to set up; good place to dabble with Facebook User actions display on their profile and in their friends’ news feeds Limitations Updating and notification capabilities restricted No applications March 2009

33. Understanding Facebook - Groups

34. Understanding Facebook - Pages March 2009 Custom Vanity URL once you have 25 fans Facebook’s preferred location for big organizations, brands, and public entities You can message entire “Fan” base “Status update” updates every fans profile and displays in their friends’ newsfeeds Pages can use applications **Advanced Reporting** (Facebook Insights) Real time feedback from supporters (or critics)

35. Understanding Facebook - Pages Friendly URL Logo Outposts Info Fans YouTube Events Photos Community Relationships June 2008

36. Page vs. Group in Facebook Page Groups

37. March 2009 Understanding Facebook - Causes Very popular application on Facebook Users create “Causes” to support “Beneficiaries” (nonprofits) Allows supporters to raise money, recruit additional supporters, and advocate on behalf of the organization Donations processed through Network for Good

38. Understanding Facebook - Causes

39. Understanding Facebook - Applications March 2009 Applications provide the ability for people on Facebook to deepen their relationship with your organization using tools that Facebook does not provide Allows people to publicly identify with your organization and take action on your organization’s behalf Message users who have added the application to their profiles Integrate with your existing CRM and website Improved ability to use supporters social graphs Increases opportunities to build house file

40. Don't just send friends any gift, send a gift that makes a difference. 50% of all proceeds go to animal charities you choose. Adopting pets from Pets Cybershelter helps REAL animals! Send friends a facebook family member or adopt pets for your page Fundraising Application

41. Acquisition Path Organization Website External Networks FaceBook Org’s Social Network Organization Online Fundraising Email Marketing/Direct Mail Solicitations

42. Sierra Club on Facebook

43. Sierra Club Website

44. Sierra Club Petition

45. Event Fundraising

47. Registrant Page

48. Registrant Giving Form

49. Registrant Email Tools

50. Team Tools

51. Promotional Tools

52. Donor Recognition

53. Gift Thermometer

54. Offline Giving Options

56. Org/Event branded

57. Fundraising focused

58. Personalized giving results

59. Personalized donation link

60. Progress meter

62. http://www.facebook.com/livestrong Allow Fans to post on wall Use video and other media Engage with people Share content from Blog

63. Tell people what’s going on Use 3rd party fundraising apps

64. Custom Logo setup Use built in Photo sharing Use built in Events tool

65. Use 3rd party applications (FB)

66. Use Custom Tabs Create a call to action

67. Integrate your Blog content

68. Questions? Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/

69. The End … We appreciate your time! Frank Barry Managing Consultant Blackbaud 858.795.8947 www.blackbaud.com frank.barry@blackbaud.com @franswaa (http://twitter.com/franswaa) Jeff Patrick President & Founder Common Knowledge www.commonknow.com jpatrick@commonknow.com @commonknow (http://twitter.com/commonknow)

70. A few resources for you to get started … 4 Facebook Tips for Nonprofit Success – See What Others are Doing by Blackbaud So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! by Beth Kanter Nonprofit Directory on Facebook by Facebook Facebook Best Practices for Nonprofit Organizations by DIOSA Communications 5 Creative Ways to Hack Your Facebook Profile Photo by All Facebook How To Develop A Facebook Page That Attracts Millions of Fans by All Facebook Facebook for Business Super Guide by Interactive Insights Group HOW TO: Set Up a Winning Facebook Fan Page by Mashable Facebook Groups and Pages – Features, Benefits And Killer Tips by John Haydon A beginner's guide to Facebook for non-profits by Wild Apricot