Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
Twitter for Nonprofits<br />By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge)<br /> Twitter – Fastest growing social media platform in the world<br />
Twitter for Nonprofits<br />Using real-world case studies drawn from the nonprofit and<br />commercial sectors, we'll answer the following questions:<br /><ul><li>What is Twitter and where did it come from?
My 1st Tweet<br />http://myfirsttweet.com/1st/franswaa<br />
What is Twitter?<br />Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”<br />Microblogging (huh?)<br />Outbound Communication<br />Listening/research<br />Conversation<br />Community building<br />Sales<br />Customer Service<br />Marketing<br />And more …<br />Source: http://commoncraft.com/twitter<br />
How does Twitter work?: The Basics …<br />Source: http://commoncraft.com/twitter<br />
How does Twitter work?: Anatomy …<br /># of people you are following<br /># of people following you<br /># of tweets you’ve sent<br />Where you add your “tweet”<br />@ messages sent to you<br />The timeline to view what you and your followers are saying<br />Direct (private) messages sent to you<br />Tweets marked favorite<br />Search<br />Top trending topics<br />
How does Twitter work?: Terms to know …<br />Tweet <br />Message “@”<br />ReTweet “RT” <br />Hashtag “#”<br />
How does Twitter work?: Search …<br />Resource: http://commoncraft.com/twitter-search<br />
How does Twitter work?: Conversation …<br />Follow interesting and conversational people<br />Share “what you’re interested in” or “what has your attention”<br />Ask and answer questions<br />Participate in conversations<br />Be …<br />Human<br />Interesting<br />Helpful<br />Newsworthy<br />Conversational<br />Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/<br />
How big is the Twitter base? Show me the stats<br />14<br />
How big is the Twitter base?: By the Numbers … <br /><ul><li>In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US.
More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)
The service grew 1,382% year-over-year in February 2009
It’s not just another megaphone to yell at people with<br />Twitter Tips – STOP!<br />Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/<br />
Twitter Tips - 101<br />There are some basics you need to know to get started<br />Answer the question “Why am I on Twitter?”<br />Think about how Twitter fits into your overall online/offline strategy<br />Identify staff participants<br />Identify your audience<br />Find people to follow<br />Determine how often you will participate<br />Know your tone, identity, language, interests, relationship<br />Source: http://www.flickr.com/photos/ekinarabaci/2858427273/sizes/l/<br />
Being human is key to succeeding in Twitterville<br />Fill out your entire profile<br />Use a human picture<br />Speak in a human voice<br />Be a person and an organization<br />Present the personal angle to org. issues<br />Sincerity, transparency, and democracy<br />Twitter Tips – Humanize it!<br />Source: http://www.flickr.com/photos/kk/14450415/sizes/l/in/set-514662/<br />
It’s about the people, relationships and community<br />Listen<br />Participate regularly<br />Engage with your followers & fellow tweeters<br />Be ready to learn from your followers<br />Retweet, respond, ask, and follow<br />Twitter Tips – Participate!<br />Source: http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/<br />