Twitter 101 For Nonprofits

Twitter for Nonprofits,[object Object],By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge),[object Object], Twitter – Fastest growing social media platform in the world,[object Object]

Twitter for Nonprofits,[object Object],Using real-world case studies drawn from the nonprofit and,[object Object],commercial sectors, we'll answer the following questions:,[object Object],[object Object]

How are nonprofits and commercial groups using Twitter?

Does it really work for online community building, advocacy, and fundraising?

What's the future of Twitter? ,[object Object]

What is Twitter?,[object Object],4,[object Object]

My 1st Tweet,[object Object],http://myfirsttweet.com/1st/franswaa,[object Object]

What is Twitter?,[object Object],Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”,[object Object],Microblogging (huh?),[object Object],Outbound Communication,[object Object],Listening/research,[object Object],Conversation,[object Object],Community building,[object Object],Sales,[object Object],Customer Service,[object Object],Marketing,[object Object],And more …,[object Object],Source: http://commoncraft.com/twitter,[object Object]

How does Twitter work?,[object Object],7,[object Object]

How does Twitter work?: The Basics …,[object Object],Source: http://commoncraft.com/twitter,[object Object]

How does Twitter work?: Anatomy …,[object Object],# of people you are following,[object Object],# of people following you,[object Object],# of tweets you’ve sent,[object Object],Where you add your “tweet”,[object Object],@ messages sent to you,[object Object],The timeline to view what you and your followers are saying,[object Object],Direct (private) messages sent to you,[object Object],Tweets marked favorite,[object Object],Search,[object Object],Top trending topics,[object Object]

How does Twitter work?: Terms to know …,[object Object]

How does Twitter work?: Terms to know …,[object Object],Tweet ,[object Object],Message “@”,[object Object],ReTweet “RT” ,[object Object],Hashtag “#”,[object Object]

How does Twitter work?: Search …,[object Object],Resource: http://commoncraft.com/twitter-search,[object Object]

How does Twitter work?: Conversation …,[object Object],Follow interesting and conversational people,[object Object],Share “what you’re interested in” or “what has your attention”,[object Object],Ask and answer questions,[object Object],Participate in conversations,[object Object],Be …,[object Object],Human,[object Object],Interesting,[object Object],Helpful,[object Object],Newsworthy,[object Object],Conversational,[object Object],Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/,[object Object]

How big is the Twitter base? Show me the stats,[object Object],14,[object Object]

How big is the Twitter base?: By the Numbers … ,[object Object],[object Object]

More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)

The service grew 1,382% year-over-year in February 2009

12-17 & 18-24 segments growingSource: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html,[object Object]

How big is the Twitter base?: By the Numbers … ,[object Object],Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge,[object Object]

How big is the Twitter base?: CNN vs. Ashton …,[object Object],Source: http://blog.comscore.com/2009/09/changing_demographics_of_twitter.html,[object Object]

Commercial Names on Twitter …,[object Object],19,[object Object]

CNN,[object Object],20,[object Object]

Ashton Kutcher,[object Object],21,[object Object]

Oprah,[object Object],22,[object Object]

Adventure Girl,[object Object],23,[object Object]

Nonprofits Doing it Right …,[object Object],28,[object Object]

Nonprofits Doing it Right …,[object Object],Resource: http://mashable.com/2009/03/19/twitter-nonprofits/,[object Object]

American Red Cross,[object Object],30,[object Object]

American Civil Liberties Union (ACLU),[object Object],31,[object Object]

The American Cancer Society,[object Object],32,[object Object]

Greenpeace,[object Object],33,[object Object]

The Humane Society,[object Object],34,[object Object]

The Leukemia & Lymphoma Society (LLS) ,[object Object],35,[object Object]

Lance Armstrong Foundation (LIVESTRONG),[object Object],36,[object Object]

Lance Armstrong,[object Object],37,[object Object]

National Wildlife Foundation,[object Object],38,[object Object]

Athletes for a Cure,[object Object]

Twitter Fundraising …Some real life examples,[object Object],41,[object Object]

Christmas Future,[object Object],Campaign:,[object Object], Tweetmas Future,[object Object],Fundraising Goal:,[object Object], $20,000,[object Object],Actual:,[object Object], $17,535,[object Object],Time Period:,[object Object], Dec 16 – 25 2008,[object Object]

Epic Change,[object Object],Campaign:,[object Object], Tweetsgiving,[object Object],Fundraising Goal:,[object Object], $10,000,[object Object],Actual:,[object Object], $11,131,[object Object],372 contributors,[object Object], $29.92 avg gift,[object Object],Time Period:,[object Object], Nov 25 – 27 2008,[object Object]

12for12k,[object Object],Campaign:,[object Object], Tweet-a-Thon,[object Object],Fundraising Goal:,[object Object], $12,000,[object Object],Actual:,[object Object], $15,549.69,[object Object],Time Period:,[object Object], Dec 1 – 31 2008,[object Object],Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/,[object Object]

Charity : Water,[object Object],Campaign:,[object Object], Twestival,[object Object],Actual:,[object Object], $250+k,[object Object]

Operation Smile,[object Object],Campaign:,[object Object], 140Smiles,[object Object],Fundraising Goal:,[object Object], $33,000,[object Object],Actual:,[object Object], $9,120,[object Object],In-Process,[object Object],Time Period:,[object Object], May 31 -- ?,[object Object]

Operation Smile,[object Object],September 09,[object Object],47,[object Object]

Twitter 101 For Nonprofits

Twitter 101 For Nonprofits

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Twitter 101 For Nonprofits