SlideShare a Scribd company logo
1 of 47
Healthcare Professionals’ Social Networks The Beginning of the End  of Pharma Marketing  as We Know it? Len Starnes Head of Digital Marketing & Sales  General Medicine Len Starnes Head of Digital Marketing & Sales  General Medicine Bayer Schering Pharma Digital Pharma Europe 30 – 31 March 2009 Barcelona Spain
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Healthcare professionals’ social networks The  Big  Bang
Actually, it all began with sushi…
First reactions What does  it cost? Is this something  really new? How does  it work? What is Sermo? Great sushi! Why is Pfizer  always first? I must talk to  my brand  teams about this Black cat cartoon: with thanks to John Mack, Pharma Marketing Blog http://pharmamkting.blogspot.com/2007_10_01_archive
Transforming the way  medical information is  exchanged Based on Pfizer/Sermo press release 15 October 2007 http://www.sermo.com/news/media/press/pfizer   It’s all about… Pharmaceutical industry Initiating an open and honest discussion Medical  profession
Healthcare professionals’ social networks Global  dimensions
USA  dominant Sermo  Physician Connect  Student Doctor Network Healtheva Relaxdoc SocialMD Sosido Clinical Village  iMedExchange Tiromed Ozmosis Medical Plexus Within3 Rad Rounds MedTrust MedicSpeak Peerclip Syndicom Spineconnect QuantiaMD Number of networks Diversity of networks Business models Attracting VC Pharma participation First learnings
100,000  members each
Built on trust Real names Full credentials Verified identities Focus on knowledge  sharing Aims to build  trust between HCPs & pharma
Canada  catching up or waking up? At least 1000 Canadian doctors  wish to join Sermo CMA’s Asklepios DoctorNetworking Sermo (2009?)
Europe heterogeneous BMJ’s Doc2Doc (UK) Doctors.net.uk (UK) OnMedica (UK) Coliquio(D) DocCheck Faces (Int’l) DocCheck Faces(D) DocCheck Faces (F) DocCheck Faces (ES) DocCheck Faces (IT) Dooox (D)   Esanum (D) Esanum (ES) Esanum (IT) Esanum (CH) Esanum (AT) Sermo (2009/10?) UK and Germany lead  France, Italy, Spain? Expect Scandinavia &  Netherlands to follow soon Language still a barrier
Forum, news & resource centre
  Soft launch Jan 09  2600 members  Open & closed areas  Complements eBMJ  Global    120 countries
Focuses on D, CH, AT  10,000 members  3 pharma  partnership options  Expanding to other  EU countries 09/10
29 organizations  5,400 members    D, CH, AT    Seeking pharma partners  Network of medical   societies and associations
5 languages  10,000 members  Linkedin model  Doctors, dentists,  pharmacists,  veterinary surgeons
ROW  emerging India hyperactive New Zealand making up  for geographical isolation Who will be first to launch in China? Latin America stirring Doctors Hangout (IN) Doctor.VG (IN) New Media Medicine (NZ) Samag Blogspot (LA)  Sermo (2009/10?)
Focus on medical students 55,000 members 1m page views/month Medical students today…   members of HCPs’ SNs tomorrow
Healthcare professionals’ social networks Business models  & partnering options
      Asklepios(CMA) Doc2Doc(BMA) Medical  society  ownership Sdt Doc Network Healtheva SocialMD Tiromed MedicSpeak MedicalPlexus DoctorNetworking DocCheck Faces Doctors Hangout Doctor.VG New Media Medicine Samag Blogspot Sosido Dooox Spineconnect Rad Rounds MyPACS Med Trust(onc) Esanum Sermo Doctor Connect Ozmosis Relaxdoc Clinical Village iMedExchange Within3 Peer Clip Doctors.net OnMedica Coliquio Private  ownership Open access, all specialities, I country or int, pharma prtnrs? Authentication,  associations only, 1 country or int, pharma prtnrs Authentication or open access, 1 speciality, 1 country or int, pharma prtnrs or unknown Authentication,  all specialities, 1 country or int, non-pharma prtnrs Authentication,  all specialities, 1 country or int, pharma prtnrs   Taxonomy
Not all networks  are equal
Survival of the fittest Stringent HCPs-only membership policies Evolving vocationally-relevant services  Significant scaling - global aspirations? Ability to derive knowledge from data Sanctioned engagement with pharma  Unambiguous data protection policies
Room for a long tail of  high-value niche players
Participate in community discussions Post information and services germane to discussions Offer CME programmes Invite to eD programmes Post questions to a specialist community Conduct surveys  Establish panels based on pre-selected criteria Unmet needs Treatment trends Drug usage monitoring Future Rx volume Unknown side-effects Off-label usage Early identification  of critical issues Engagement Research Observation Partnering options
Key learnings  Healthcare professionals’ social networks
Group dynamics of HCPs Sharing  information Learning from one another Becoming better  doctors together
High levels of interest  in HCPs’ social networks Physician Online Communities: Social Networking Manhattan Research, Taking the Pulse v8.0, 2008 60% Already using + very interested + somewhat interested 40% Not at all interested
Membership growing everywhere Network marketing New tools  & services Source: Coliquio
55 – 59  age group  dominates Not just younger HCPs
Majority of HCPs welcome  pharma participation Physician Online Communities: Social Networking Manhattan Research, Taking the Pulse v8.0, 2008 I am interested in interacting  with pharma, biotech and device  companies on HCPs’ only SNs 59% Strongly agree + agree 41% Strongly  disagree  + disagree
Finding Pfizer physicians able to talk openly and honestly is a problem   HCPs like open and honest discussions with Pfizer* Pfizer views initiative as  a partnership Prime interest is driving P2P and Pfizer doctor to non-Pfizer doctor discussions *Reported at Health 2.0 conference, San Francisco, 22 – 23 October 2008
Helping in daily practice Hours after post was made % all comments *Source: Coliquio Responses to a Coliquio post
Internal challenges
Who gets the ‘seat’?
Market Research Medical &  Scientific Marketing Not a trivial issue
Costs  Number of seats Quantity/scope/duration of options Types of partnering options
Healthcare professionals’ social networks Ubiquitousness and marketing in 2020
Networks will scale-up & network
Value will increase significantly Number of members Network value Reed’s Law 2 N Metcalfe’s  Law N 2 Range of HCPs’ SNs
During the next decade Large-scale  HCPs’ SNs Routine use of SNs  by doctors More doctors  expecting  e-self service from pharma Dwindling of  sales forces Predominance  of e-savvy  doctors Doctors  willing to  engage with  pharma on SNs
Inevitable shift Fewer  sales  reps Multi-disciplinary  engagement  teams Less selling More dialogue
Marketing & sales reinvented Observe real-world experience of using drug Respond to  Feedback Pre-launch Growth Maturity Initiate viral brand  awareness Open dialogue Listen to customers Evaluate impact  of new brand Engage appropriate  specialities Dialogue-centric  strategies More effective  & lower-cost  communications Better business plans & forecasts
A new business paradigm ‘ In the coming years it will be the norm,  rather than the exception, for companies  to have access to the information gathered  in these forums, and to respond to the  information accordingly’* *Physician Online Communities: Social Networking Manhattan Research, Taking the Pulse v8.0, 2008
Real-time poll update: http://polls.linkedin.com/poll-results/28204/lakmg
What will influence physicians’  prescribing behaviour more? Open dialogue  on social  networks or Pharma  marketing as we know it
[object Object],[object Object],Len Starnes

More Related Content

What's hot

Digital Marketing for Pharma
Digital Marketing for PharmaDigital Marketing for Pharma
Digital Marketing for PharmaSimon Revell
 
Online communication channels between physicians and pharma
Online communication channels between physicians and pharmaOnline communication channels between physicians and pharma
Online communication channels between physicians and pharmaEye For Pharma Events
 
Rapport biosimilars excerpts
Rapport biosimilars excerptsRapport biosimilars excerpts
Rapport biosimilars excerptsJean-Michel Peny
 
Digital marketing a new dimension in pharmaceutical field
Digital marketing   a new dimension in pharmaceutical fieldDigital marketing   a new dimension in pharmaceutical field
Digital marketing a new dimension in pharmaceutical fieldTabassum Tahia
 
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Amazon Web Services
 
Digital marketing for pharmaceutical companies
Digital marketing for pharmaceutical companiesDigital marketing for pharmaceutical companies
Digital marketing for pharmaceutical companiesdigitalsaline
 
Digital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesDigital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
 
MedicinMan - India's 1st Magazine for Field Force Excellence
MedicinMan - India's 1st Magazine for Field Force ExcellenceMedicinMan - India's 1st Magazine for Field Force Excellence
MedicinMan - India's 1st Magazine for Field Force ExcellenceAnup Soans
 
Creating value beyond the pill
Creating value beyond the pillCreating value beyond the pill
Creating value beyond the pillexecutiveinsight
 
digital marketing for Pharma (abbott pharma) social media
digital marketing for Pharma (abbott pharma) social mediadigital marketing for Pharma (abbott pharma) social media
digital marketing for Pharma (abbott pharma) social mediaRahul Avasthy
 
e-detailing: effective promotion of professional science communication
e-detailing: effective promotion of professional science communication e-detailing: effective promotion of professional science communication
e-detailing: effective promotion of professional science communication Merqurio
 
Effective E Detailing
Effective E DetailingEffective E Detailing
Effective E Detailingayyosama
 
Value Beyond The Pill: The Possibilities That Technology Offers Healthcare
Value Beyond The Pill: The Possibilities That Technology Offers HealthcareValue Beyond The Pill: The Possibilities That Technology Offers Healthcare
Value Beyond The Pill: The Possibilities That Technology Offers HealthcareFleishmanHillard UK
 
Beyond-the-pill: how to move from selling pills to value-added solutions
Beyond-the-pill: how to move from selling pills to value-added solutionsBeyond-the-pill: how to move from selling pills to value-added solutions
Beyond-the-pill: how to move from selling pills to value-added solutionsexecutiveinsight
 
Pharmaceutical e-Marketing v2.0
Pharmaceutical e-Marketing v2.0Pharmaceutical e-Marketing v2.0
Pharmaceutical e-Marketing v2.0Jean-Luc Caut
 
Pharma "beyond the pil" - master class in St.Petersburg
Pharma "beyond the pil" - master class in St.PetersburgPharma "beyond the pil" - master class in St.Petersburg
Pharma "beyond the pil" - master class in St.PetersburgA.R.J. (Rob) Halkes
 
Pharmaceutical Marketing
Pharmaceutical MarketingPharmaceutical Marketing
Pharmaceutical MarketingElite PR Group
 
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
 

What's hot (20)

Digital Marketing for Pharma
Digital Marketing for PharmaDigital Marketing for Pharma
Digital Marketing for Pharma
 
Online communication channels between physicians and pharma
Online communication channels between physicians and pharmaOnline communication channels between physicians and pharma
Online communication channels between physicians and pharma
 
Rapport biosimilars excerpts
Rapport biosimilars excerptsRapport biosimilars excerpts
Rapport biosimilars excerpts
 
Patient centric strategy
Patient centric strategyPatient centric strategy
Patient centric strategy
 
Digital marketing a new dimension in pharmaceutical field
Digital marketing   a new dimension in pharmaceutical fieldDigital marketing   a new dimension in pharmaceutical field
Digital marketing a new dimension in pharmaceutical field
 
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...
 
Digital marketing for pharmaceutical companies
Digital marketing for pharmaceutical companiesDigital marketing for pharmaceutical companies
Digital marketing for pharmaceutical companies
 
Digital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesDigital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & Sales
 
MedicinMan - India's 1st Magazine for Field Force Excellence
MedicinMan - India's 1st Magazine for Field Force ExcellenceMedicinMan - India's 1st Magazine for Field Force Excellence
MedicinMan - India's 1st Magazine for Field Force Excellence
 
Creating value beyond the pill
Creating value beyond the pillCreating value beyond the pill
Creating value beyond the pill
 
digital marketing for Pharma (abbott pharma) social media
digital marketing for Pharma (abbott pharma) social mediadigital marketing for Pharma (abbott pharma) social media
digital marketing for Pharma (abbott pharma) social media
 
e-detailing: effective promotion of professional science communication
e-detailing: effective promotion of professional science communication e-detailing: effective promotion of professional science communication
e-detailing: effective promotion of professional science communication
 
Effective E Detailing
Effective E DetailingEffective E Detailing
Effective E Detailing
 
Value Beyond The Pill: The Possibilities That Technology Offers Healthcare
Value Beyond The Pill: The Possibilities That Technology Offers HealthcareValue Beyond The Pill: The Possibilities That Technology Offers Healthcare
Value Beyond The Pill: The Possibilities That Technology Offers Healthcare
 
Beyond-the-pill: how to move from selling pills to value-added solutions
Beyond-the-pill: how to move from selling pills to value-added solutionsBeyond-the-pill: how to move from selling pills to value-added solutions
Beyond-the-pill: how to move from selling pills to value-added solutions
 
Pharmaceutical e-Marketing v2.0
Pharmaceutical e-Marketing v2.0Pharmaceutical e-Marketing v2.0
Pharmaceutical e-Marketing v2.0
 
Pharma "beyond the pil" - master class in St.Petersburg
Pharma "beyond the pil" - master class in St.PetersburgPharma "beyond the pil" - master class in St.Petersburg
Pharma "beyond the pil" - master class in St.Petersburg
 
Pharmaceutical Marketing
Pharmaceutical MarketingPharmaceutical Marketing
Pharmaceutical Marketing
 
How to Deliver Value "Beyond the Pill"
How to Deliver Value "Beyond the Pill"How to Deliver Value "Beyond the Pill"
How to Deliver Value "Beyond the Pill"
 
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
 

Viewers also liked

Healthcare Social Networking: Is Pharma Ready to Join the Conversation?
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Healthcare Social Networking: Is Pharma Ready to Join the Conversation?
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Len Starnes
 
How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...
How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...
How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...Business Development Institute
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
 
Clinician Entrepreneurs and Digital Health
Clinician Entrepreneurs and Digital HealthClinician Entrepreneurs and Digital Health
Clinician Entrepreneurs and Digital HealthJulien L. Pham, MD, MPH
 
Fish where the fish are: Increasing reach and influence through physicians' s...
Fish where the fish are: Increasing reach and influence through physicians' s...Fish where the fish are: Increasing reach and influence through physicians' s...
Fish where the fish are: Increasing reach and influence through physicians' s...Len Starnes
 
Healthcare Social Networking | Len Starnes, Bayer | iStrategy Sydney
Healthcare Social Networking | Len Starnes, Bayer | iStrategy SydneyHealthcare Social Networking | Len Starnes, Bayer | iStrategy Sydney
Healthcare Social Networking | Len Starnes, Bayer | iStrategy SydneyiStrategy
 
Physicians' Social Networks: A New Tool in Global Health
Physicians' Social Networks: A New Tool in Global Health Physicians' Social Networks: A New Tool in Global Health
Physicians' Social Networks: A New Tool in Global Health Len Starnes
 
Presentation for spbt 2013 meeting background and research
Presentation for spbt 2013 meeting background and researchPresentation for spbt 2013 meeting background and research
Presentation for spbt 2013 meeting background and researchklaffy
 
Stream 1 - Keynote Presentation: Perth & Adelaide
Stream 1 - Keynote  Presentation: Perth & AdelaideStream 1 - Keynote  Presentation: Perth & Adelaide
Stream 1 - Keynote Presentation: Perth & AdelaideIBM Business Insight
 
Social media for Doctors
Social media for DoctorsSocial media for Doctors
Social media for DoctorsSameh Shehata
 
SeaCat: and SDN End-to-end Application Containment ArchitecTure
SeaCat: and SDN End-to-end Application Containment ArchitecTureSeaCat: and SDN End-to-end Application Containment ArchitecTure
SeaCat: and SDN End-to-end Application Containment ArchitecTureUS-Ignite
 
What makes a doctor prescribe for you, Ideas based on SFE conference held in ...
What makes a doctor prescribe for you, Ideas based on SFE conference held in ...What makes a doctor prescribe for you, Ideas based on SFE conference held in ...
What makes a doctor prescribe for you, Ideas based on SFE conference held in ...Sridharan Vinayagam
 
Network scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesNetwork scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesW2O Group
 
Oncologists' social networks
Oncologists' social networksOncologists' social networks
Oncologists' social networksLen Starnes
 
Social Network Gaming
Social Network GamingSocial Network Gaming
Social Network GamingAshkan Mehran
 
From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...
From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...
From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...Aprimo
 

Viewers also liked (20)

Healthcare Social Networking: Is Pharma Ready to Join the Conversation?
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Healthcare Social Networking: Is Pharma Ready to Join the Conversation?
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?
 
M3 eumar16
M3 eumar16M3 eumar16
M3 eumar16
 
How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...
How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...
How To Choose the Right Platform To Meet Your Business Objectives - BDI 2/14/...
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
 
Clinician Entrepreneurs and Digital Health
Clinician Entrepreneurs and Digital HealthClinician Entrepreneurs and Digital Health
Clinician Entrepreneurs and Digital Health
 
Fish where the fish are: Increasing reach and influence through physicians' s...
Fish where the fish are: Increasing reach and influence through physicians' s...Fish where the fish are: Increasing reach and influence through physicians' s...
Fish where the fish are: Increasing reach and influence through physicians' s...
 
Healthcare Social Networking | Len Starnes, Bayer | iStrategy Sydney
Healthcare Social Networking | Len Starnes, Bayer | iStrategy SydneyHealthcare Social Networking | Len Starnes, Bayer | iStrategy Sydney
Healthcare Social Networking | Len Starnes, Bayer | iStrategy Sydney
 
Physicians' Social Networks: A New Tool in Global Health
Physicians' Social Networks: A New Tool in Global Health Physicians' Social Networks: A New Tool in Global Health
Physicians' Social Networks: A New Tool in Global Health
 
Presentation for spbt 2013 meeting background and research
Presentation for spbt 2013 meeting background and researchPresentation for spbt 2013 meeting background and research
Presentation for spbt 2013 meeting background and research
 
Mary Silva Doctor: Getting Naked
Mary Silva Doctor: Getting NakedMary Silva Doctor: Getting Naked
Mary Silva Doctor: Getting Naked
 
Stream 1 - Keynote Presentation: Perth & Adelaide
Stream 1 - Keynote  Presentation: Perth & AdelaideStream 1 - Keynote  Presentation: Perth & Adelaide
Stream 1 - Keynote Presentation: Perth & Adelaide
 
Social media for Doctors
Social media for DoctorsSocial media for Doctors
Social media for Doctors
 
SeaCat: and SDN End-to-end Application Containment ArchitecTure
SeaCat: and SDN End-to-end Application Containment ArchitecTureSeaCat: and SDN End-to-end Application Containment ArchitecTure
SeaCat: and SDN End-to-end Application Containment ArchitecTure
 
What makes a doctor prescribe for you, Ideas based on SFE conference held in ...
What makes a doctor prescribe for you, Ideas based on SFE conference held in ...What makes a doctor prescribe for you, Ideas based on SFE conference held in ...
What makes a doctor prescribe for you, Ideas based on SFE conference held in ...
 
Objectives
ObjectivesObjectives
Objectives
 
Network scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesNetwork scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferences
 
Oncologists' social networks
Oncologists' social networksOncologists' social networks
Oncologists' social networks
 
Social Network Gaming
Social Network GamingSocial Network Gaming
Social Network Gaming
 
From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...
From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...
From Solos to Symphony: How Pharma Marketing Ops Can Help Harmonize Customer ...
 
Marketing Ideas for Pharma,FMCG,Telecom,BFSI & Retail industry in 2014
Marketing Ideas for Pharma,FMCG,Telecom,BFSI & Retail industry in 2014 Marketing Ideas for Pharma,FMCG,Telecom,BFSI & Retail industry in 2014
Marketing Ideas for Pharma,FMCG,Telecom,BFSI & Retail industry in 2014
 

Similar to Healthcare Professionals' Social Networks: The Beginning of the End of Pharma Marketing as We Know it?

Physicians' social networks in China
Physicians' social networks in ChinaPhysicians' social networks in China
Physicians' social networks in ChinaLen Starnes
 
Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2
Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2
Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2xdelpeuch
 
Healthsnboston2008 1230323765388080 1
Healthsnboston2008 1230323765388080 1Healthsnboston2008 1230323765388080 1
Healthsnboston2008 1230323765388080 1xdelpeuch
 
Why Physicians' Social Networks will be Crucial for Your Marketing Strategy
Why Physicians' Social Networks will be Crucial for Your Marketing StrategyWhy Physicians' Social Networks will be Crucial for Your Marketing Strategy
Why Physicians' Social Networks will be Crucial for Your Marketing StrategyLen Starnes
 
June 2011 Surviving in the Social World
June 2011   Surviving in the Social WorldJune 2011   Surviving in the Social World
June 2011 Surviving in the Social WorldKaren Winterhalter
 
Marketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareMarketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareOgilvy Consulting
 
The Rise and Rise of HCPs' Social Networks - Focus on GCC Region
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionThe Rise and Rise of HCPs' Social Networks - Focus on GCC Region
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionLen Starnes
 
글로벌 디지털 헬스케어 산업 및 규제 동향
글로벌 디지털 헬스케어 산업 및 규제 동향 글로벌 디지털 헬스케어 산업 및 규제 동향
글로벌 디지털 헬스케어 산업 및 규제 동향 Yoon Sup Choi
 
The Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryThe Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryLen Starnes
 
Website Marketing
Website MarketingWebsite Marketing
Website Marketingallwyn1f
 
Pharma Market Research Report Dec 2013
Pharma Market Research Report Dec 2013Pharma Market Research Report Dec 2013
Pharma Market Research Report Dec 2013Brian Attig
 
Empowering patients and health professionals through digital content
Empowering patients and health professionals through digital contentEmpowering patients and health professionals through digital content
Empowering patients and health professionals through digital contentVanksen
 
2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience 2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience GSW
 
Progressions_2011_Final_021011
Progressions_2011_Final_021011Progressions_2011_Final_021011
Progressions_2011_Final_021011Gautam Jaggi
 
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
 
10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? 10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? Len Starnes
 

Similar to Healthcare Professionals' Social Networks: The Beginning of the End of Pharma Marketing as We Know it? (20)

Digital pharmaeu
Digital pharmaeuDigital pharmaeu
Digital pharmaeu
 
Physicians' social networks in China
Physicians' social networks in ChinaPhysicians' social networks in China
Physicians' social networks in China
 
Is Pharma Ready
Is Pharma ReadyIs Pharma Ready
Is Pharma Ready
 
Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2
Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2
Digital Pharmaeng Effective Web Marketingnovember 07 1230298508923930 2
 
Healthsnboston2008 1230323765388080 1
Healthsnboston2008 1230323765388080 1Healthsnboston2008 1230323765388080 1
Healthsnboston2008 1230323765388080 1
 
New Ways To Reach Drs
New Ways To Reach DrsNew Ways To Reach Drs
New Ways To Reach Drs
 
Why Physicians' Social Networks will be Crucial for Your Marketing Strategy
Why Physicians' Social Networks will be Crucial for Your Marketing StrategyWhy Physicians' Social Networks will be Crucial for Your Marketing Strategy
Why Physicians' Social Networks will be Crucial for Your Marketing Strategy
 
Social media and pharma
Social media and pharmaSocial media and pharma
Social media and pharma
 
June 2011 Surviving in the Social World
June 2011   Surviving in the Social WorldJune 2011   Surviving in the Social World
June 2011 Surviving in the Social World
 
Marketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareMarketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric Healthcare
 
The Rise and Rise of HCPs' Social Networks - Focus on GCC Region
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionThe Rise and Rise of HCPs' Social Networks - Focus on GCC Region
The Rise and Rise of HCPs' Social Networks - Focus on GCC Region
 
글로벌 디지털 헬스케어 산업 및 규제 동향
글로벌 디지털 헬스케어 산업 및 규제 동향 글로벌 디지털 헬스케어 산업 및 규제 동향
글로벌 디지털 헬스케어 산업 및 규제 동향
 
The Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryThe Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma Industry
 
Website Marketing
Website MarketingWebsite Marketing
Website Marketing
 
Pharma Market Research Report Dec 2013
Pharma Market Research Report Dec 2013Pharma Market Research Report Dec 2013
Pharma Market Research Report Dec 2013
 
Empowering patients and health professionals through digital content
Empowering patients and health professionals through digital contentEmpowering patients and health professionals through digital content
Empowering patients and health professionals through digital content
 
2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience 2015 Pharmaceutical Sales Rep Experience
2015 Pharmaceutical Sales Rep Experience
 
Progressions_2011_Final_021011
Progressions_2011_Final_021011Progressions_2011_Final_021011
Progressions_2011_Final_021011
 
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...
 
10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? 10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect?
 

More from Len Starnes

The new normal is already here. A 'new' new normal looms
The new normal is already here. A 'new' new normal loomsThe new normal is already here. A 'new' new normal looms
The new normal is already here. A 'new' new normal loomsLen Starnes
 
Disrupted medical conferences: THE BIG PICTURE
Disrupted medical conferences: THE BIG PICTUREDisrupted medical conferences: THE BIG PICTURE
Disrupted medical conferences: THE BIG PICTURELen Starnes
 
Disrupted Medical Conferences: What does it mean for Italian pharmas?
Disrupted Medical Conferences: What does it mean for Italian pharmas?Disrupted Medical Conferences: What does it mean for Italian pharmas?
Disrupted Medical Conferences: What does it mean for Italian pharmas?Len Starnes
 
The future of medical society conferences: What we learnt in 2020. What might...
The future of medical society conferences: What we learnt in 2020. What might...The future of medical society conferences: What we learnt in 2020. What might...
The future of medical society conferences: What we learnt in 2020. What might...Len Starnes
 
The future of scientific congresses: what can we learn from the medical world?
The future of scientific congresses: what can we learn from the medical world?The future of scientific congresses: what can we learn from the medical world?
The future of scientific congresses: what can we learn from the medical world?Len Starnes
 
The medical conference is dead REDUX
The medical conference is dead REDUXThe medical conference is dead REDUX
The medical conference is dead REDUXLen Starnes
 
Update 1: How Doctors' Social Networks Fight the Pandemic
Update 1: How Doctors' Social Networks Fight the PandemicUpdate 1: How Doctors' Social Networks Fight the Pandemic
Update 1: How Doctors' Social Networks Fight the PandemicLen Starnes
 
CORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
CORONAVIRUS: How Doctors' Social Networks Fight the PandemicCORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
CORONAVIRUS: How Doctors' Social Networks Fight the PandemicLen Starnes
 
شبكات تواصل اجتماعي للأطبّاء تعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
شبكات تواصل اجتماعي للأطبّاءتعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...شبكات تواصل اجتماعي للأطبّاءتعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
شبكات تواصل اجتماعي للأطبّاء تعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...Len Starnes
 
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...Len Starnes
 
Keynote: The Future of Healthcare Events
Keynote: The Future of Healthcare Events Keynote: The Future of Healthcare Events
Keynote: The Future of Healthcare Events Len Starnes
 
How the ESC learned to stop worrying and love Twitter
How the ESC learned to stop worrying and love TwitterHow the ESC learned to stop worrying and love Twitter
How the ESC learned to stop worrying and love TwitterLen Starnes
 
Digital disruption: What should patient organizations do to stay ahead?
Digital disruption: What should patient organizations do to stay ahead?Digital disruption: What should patient organizations do to stay ahead?
Digital disruption: What should patient organizations do to stay ahead?Len Starnes
 
Making the most of 140 characters at #ESHRE2017
Making the most of 140 characters at #ESHRE2017Making the most of 140 characters at #ESHRE2017
Making the most of 140 characters at #ESHRE2017Len Starnes
 
Will global HCPs networks become communities of choice for rare-disease speci...
Will global HCPs networks become communities of choice for rare-disease speci...Will global HCPs networks become communities of choice for rare-disease speci...
Will global HCPs networks become communities of choice for rare-disease speci...Len Starnes
 
Making the most of 140 characters at ENETS
Making the most of 140 characters at ENETSMaking the most of 140 characters at ENETS
Making the most of 140 characters at ENETSLen Starnes
 
Virtual Conferencing: A Roadmap for Pharma
Virtual Conferencing: A Roadmap for PharmaVirtual Conferencing: A Roadmap for Pharma
Virtual Conferencing: A Roadmap for PharmaLen Starnes
 
Emergent hybrid medical society conferences: evidence of disruption; impact o...
Emergent hybrid medical society conferences: evidence of disruption; impact o...Emergent hybrid medical society conferences: evidence of disruption; impact o...
Emergent hybrid medical society conferences: evidence of disruption; impact o...Len Starnes
 
Going social: why patient organizations cannot ignore social media
Going social: why patient organizations cannot ignore social media Going social: why patient organizations cannot ignore social media
Going social: why patient organizations cannot ignore social media Len Starnes
 
Twitter reporter training: 2014 ESC Congress
Twitter reporter training: 2014 ESC CongressTwitter reporter training: 2014 ESC Congress
Twitter reporter training: 2014 ESC CongressLen Starnes
 

More from Len Starnes (20)

The new normal is already here. A 'new' new normal looms
The new normal is already here. A 'new' new normal loomsThe new normal is already here. A 'new' new normal looms
The new normal is already here. A 'new' new normal looms
 
Disrupted medical conferences: THE BIG PICTURE
Disrupted medical conferences: THE BIG PICTUREDisrupted medical conferences: THE BIG PICTURE
Disrupted medical conferences: THE BIG PICTURE
 
Disrupted Medical Conferences: What does it mean for Italian pharmas?
Disrupted Medical Conferences: What does it mean for Italian pharmas?Disrupted Medical Conferences: What does it mean for Italian pharmas?
Disrupted Medical Conferences: What does it mean for Italian pharmas?
 
The future of medical society conferences: What we learnt in 2020. What might...
The future of medical society conferences: What we learnt in 2020. What might...The future of medical society conferences: What we learnt in 2020. What might...
The future of medical society conferences: What we learnt in 2020. What might...
 
The future of scientific congresses: what can we learn from the medical world?
The future of scientific congresses: what can we learn from the medical world?The future of scientific congresses: what can we learn from the medical world?
The future of scientific congresses: what can we learn from the medical world?
 
The medical conference is dead REDUX
The medical conference is dead REDUXThe medical conference is dead REDUX
The medical conference is dead REDUX
 
Update 1: How Doctors' Social Networks Fight the Pandemic
Update 1: How Doctors' Social Networks Fight the PandemicUpdate 1: How Doctors' Social Networks Fight the Pandemic
Update 1: How Doctors' Social Networks Fight the Pandemic
 
CORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
CORONAVIRUS: How Doctors' Social Networks Fight the PandemicCORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
CORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
 
شبكات تواصل اجتماعي للأطبّاء تعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
شبكات تواصل اجتماعي للأطبّاءتعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...شبكات تواصل اجتماعي للأطبّاءتعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
شبكات تواصل اجتماعي للأطبّاء تعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
 
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
 
Keynote: The Future of Healthcare Events
Keynote: The Future of Healthcare Events Keynote: The Future of Healthcare Events
Keynote: The Future of Healthcare Events
 
How the ESC learned to stop worrying and love Twitter
How the ESC learned to stop worrying and love TwitterHow the ESC learned to stop worrying and love Twitter
How the ESC learned to stop worrying and love Twitter
 
Digital disruption: What should patient organizations do to stay ahead?
Digital disruption: What should patient organizations do to stay ahead?Digital disruption: What should patient organizations do to stay ahead?
Digital disruption: What should patient organizations do to stay ahead?
 
Making the most of 140 characters at #ESHRE2017
Making the most of 140 characters at #ESHRE2017Making the most of 140 characters at #ESHRE2017
Making the most of 140 characters at #ESHRE2017
 
Will global HCPs networks become communities of choice for rare-disease speci...
Will global HCPs networks become communities of choice for rare-disease speci...Will global HCPs networks become communities of choice for rare-disease speci...
Will global HCPs networks become communities of choice for rare-disease speci...
 
Making the most of 140 characters at ENETS
Making the most of 140 characters at ENETSMaking the most of 140 characters at ENETS
Making the most of 140 characters at ENETS
 
Virtual Conferencing: A Roadmap for Pharma
Virtual Conferencing: A Roadmap for PharmaVirtual Conferencing: A Roadmap for Pharma
Virtual Conferencing: A Roadmap for Pharma
 
Emergent hybrid medical society conferences: evidence of disruption; impact o...
Emergent hybrid medical society conferences: evidence of disruption; impact o...Emergent hybrid medical society conferences: evidence of disruption; impact o...
Emergent hybrid medical society conferences: evidence of disruption; impact o...
 
Going social: why patient organizations cannot ignore social media
Going social: why patient organizations cannot ignore social media Going social: why patient organizations cannot ignore social media
Going social: why patient organizations cannot ignore social media
 
Twitter reporter training: 2014 ESC Congress
Twitter reporter training: 2014 ESC CongressTwitter reporter training: 2014 ESC Congress
Twitter reporter training: 2014 ESC Congress
 

Recently uploaded

Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#Karmanjay Verma
 
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...itnewsafrica
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Jeffrey Haguewood
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 

Recently uploaded (20)

Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#Microservices, Docker deploy and Microservices source code in C#
Microservices, Docker deploy and Microservices source code in C#
 
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDF
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks  and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 

Healthcare Professionals' Social Networks: The Beginning of the End of Pharma Marketing as We Know it?

  • 1. Healthcare Professionals’ Social Networks The Beginning of the End of Pharma Marketing as We Know it? Len Starnes Head of Digital Marketing & Sales General Medicine Len Starnes Head of Digital Marketing & Sales General Medicine Bayer Schering Pharma Digital Pharma Europe 30 – 31 March 2009 Barcelona Spain
  • 2.
  • 3. Healthcare professionals’ social networks The Big Bang
  • 4. Actually, it all began with sushi…
  • 5. First reactions What does it cost? Is this something really new? How does it work? What is Sermo? Great sushi! Why is Pfizer always first? I must talk to my brand teams about this Black cat cartoon: with thanks to John Mack, Pharma Marketing Blog http://pharmamkting.blogspot.com/2007_10_01_archive
  • 6. Transforming the way medical information is exchanged Based on Pfizer/Sermo press release 15 October 2007 http://www.sermo.com/news/media/press/pfizer It’s all about… Pharmaceutical industry Initiating an open and honest discussion Medical profession
  • 7. Healthcare professionals’ social networks Global dimensions
  • 8. USA dominant Sermo Physician Connect Student Doctor Network Healtheva Relaxdoc SocialMD Sosido Clinical Village iMedExchange Tiromed Ozmosis Medical Plexus Within3 Rad Rounds MedTrust MedicSpeak Peerclip Syndicom Spineconnect QuantiaMD Number of networks Diversity of networks Business models Attracting VC Pharma participation First learnings
  • 10. Built on trust Real names Full credentials Verified identities Focus on knowledge sharing Aims to build trust between HCPs & pharma
  • 11. Canada catching up or waking up? At least 1000 Canadian doctors wish to join Sermo CMA’s Asklepios DoctorNetworking Sermo (2009?)
  • 12. Europe heterogeneous BMJ’s Doc2Doc (UK) Doctors.net.uk (UK) OnMedica (UK) Coliquio(D) DocCheck Faces (Int’l) DocCheck Faces(D) DocCheck Faces (F) DocCheck Faces (ES) DocCheck Faces (IT) Dooox (D) Esanum (D) Esanum (ES) Esanum (IT) Esanum (CH) Esanum (AT) Sermo (2009/10?) UK and Germany lead France, Italy, Spain? Expect Scandinavia & Netherlands to follow soon Language still a barrier
  • 13. Forum, news & resource centre
  • 14. Soft launch Jan 09 2600 members Open & closed areas Complements eBMJ Global 120 countries
  • 15. Focuses on D, CH, AT 10,000 members 3 pharma partnership options Expanding to other EU countries 09/10
  • 16. 29 organizations 5,400 members D, CH, AT Seeking pharma partners Network of medical societies and associations
  • 17. 5 languages 10,000 members Linkedin model Doctors, dentists, pharmacists, veterinary surgeons
  • 18. ROW emerging India hyperactive New Zealand making up for geographical isolation Who will be first to launch in China? Latin America stirring Doctors Hangout (IN) Doctor.VG (IN) New Media Medicine (NZ) Samag Blogspot (LA) Sermo (2009/10?)
  • 19. Focus on medical students 55,000 members 1m page views/month Medical students today… members of HCPs’ SNs tomorrow
  • 20. Healthcare professionals’ social networks Business models & partnering options
  • 21.       Asklepios(CMA) Doc2Doc(BMA) Medical society ownership Sdt Doc Network Healtheva SocialMD Tiromed MedicSpeak MedicalPlexus DoctorNetworking DocCheck Faces Doctors Hangout Doctor.VG New Media Medicine Samag Blogspot Sosido Dooox Spineconnect Rad Rounds MyPACS Med Trust(onc) Esanum Sermo Doctor Connect Ozmosis Relaxdoc Clinical Village iMedExchange Within3 Peer Clip Doctors.net OnMedica Coliquio Private ownership Open access, all specialities, I country or int, pharma prtnrs? Authentication, associations only, 1 country or int, pharma prtnrs Authentication or open access, 1 speciality, 1 country or int, pharma prtnrs or unknown Authentication, all specialities, 1 country or int, non-pharma prtnrs Authentication, all specialities, 1 country or int, pharma prtnrs   Taxonomy
  • 22. Not all networks are equal
  • 23. Survival of the fittest Stringent HCPs-only membership policies Evolving vocationally-relevant services Significant scaling - global aspirations? Ability to derive knowledge from data Sanctioned engagement with pharma Unambiguous data protection policies
  • 24. Room for a long tail of high-value niche players
  • 25. Participate in community discussions Post information and services germane to discussions Offer CME programmes Invite to eD programmes Post questions to a specialist community Conduct surveys Establish panels based on pre-selected criteria Unmet needs Treatment trends Drug usage monitoring Future Rx volume Unknown side-effects Off-label usage Early identification of critical issues Engagement Research Observation Partnering options
  • 26. Key learnings Healthcare professionals’ social networks
  • 27. Group dynamics of HCPs Sharing information Learning from one another Becoming better doctors together
  • 28. High levels of interest in HCPs’ social networks Physician Online Communities: Social Networking Manhattan Research, Taking the Pulse v8.0, 2008 60% Already using + very interested + somewhat interested 40% Not at all interested
  • 29. Membership growing everywhere Network marketing New tools & services Source: Coliquio
  • 30. 55 – 59 age group dominates Not just younger HCPs
  • 31. Majority of HCPs welcome pharma participation Physician Online Communities: Social Networking Manhattan Research, Taking the Pulse v8.0, 2008 I am interested in interacting with pharma, biotech and device companies on HCPs’ only SNs 59% Strongly agree + agree 41% Strongly disagree + disagree
  • 32. Finding Pfizer physicians able to talk openly and honestly is a problem HCPs like open and honest discussions with Pfizer* Pfizer views initiative as a partnership Prime interest is driving P2P and Pfizer doctor to non-Pfizer doctor discussions *Reported at Health 2.0 conference, San Francisco, 22 – 23 October 2008
  • 33. Helping in daily practice Hours after post was made % all comments *Source: Coliquio Responses to a Coliquio post
  • 35. Who gets the ‘seat’?
  • 36. Market Research Medical & Scientific Marketing Not a trivial issue
  • 37. Costs Number of seats Quantity/scope/duration of options Types of partnering options
  • 38. Healthcare professionals’ social networks Ubiquitousness and marketing in 2020
  • 40. Value will increase significantly Number of members Network value Reed’s Law 2 N Metcalfe’s Law N 2 Range of HCPs’ SNs
  • 41. During the next decade Large-scale HCPs’ SNs Routine use of SNs by doctors More doctors expecting e-self service from pharma Dwindling of sales forces Predominance of e-savvy doctors Doctors willing to engage with pharma on SNs
  • 42. Inevitable shift Fewer sales reps Multi-disciplinary engagement teams Less selling More dialogue
  • 43. Marketing & sales reinvented Observe real-world experience of using drug Respond to Feedback Pre-launch Growth Maturity Initiate viral brand awareness Open dialogue Listen to customers Evaluate impact of new brand Engage appropriate specialities Dialogue-centric strategies More effective & lower-cost communications Better business plans & forecasts
  • 44. A new business paradigm ‘ In the coming years it will be the norm, rather than the exception, for companies to have access to the information gathered in these forums, and to respond to the information accordingly’* *Physician Online Communities: Social Networking Manhattan Research, Taking the Pulse v8.0, 2008
  • 45. Real-time poll update: http://polls.linkedin.com/poll-results/28204/lakmg
  • 46. What will influence physicians’ prescribing behaviour more? Open dialogue on social networks or Pharma marketing as we know it
  • 47.