HTML Injection Attacks: Impact and Mitigation Strategies
Listening Mini Workshop
1. Actionable Listening and Participation Techniques
For Arts Organizations
Beth Kanter, Beth’s Blog and Co-Author Networked Nonprofit
Leveraging Social Media, April 18, 2011
3. Just two words: What comes to
mind when you think about social
media listening and engaging?
4.
5. The Red Cross Case Study:
Listening and Engaging Comes First
• First foray into social
media was a listening
project in 2006
• People were talking and
they needed to listen
• At first, felt like going to
war, but changed internal
perception of social media
6. Listen: Monitor, Compile, Distribute, Reflect
I took an American Red Cross class I
thought was less than satisfactory. […] The
local chapter director. called me to talk
about it honestly. They care about me and
they’re willing to go the extra mile. I am
now significantly more likely to take
another class than I was before.” - Blogger
7. Influencer
Customer complaining …
Relationship
service
building
issue
Not Just A Spectator Sport
22. Step 2: Set Up A Listening Post
Key word searches
Identifying influencers
Adding Feeds and People To Follow
23. Brainstorm Keywords
• Nonprofit Name
• Other nonprofit names in your space
• Program, services, and event names
• CEO or well-known personalities
associated with your organization
• Other nonprofits with similar
program names
• Your brand or tagline
• URLs for your blog, web site, online
community
• Industry terms or other phrases
• Issue area, synonyms, geography
• Your known strengths and
weaknesses.
24. 42nd Street Moon
42 st moon
42 Street Moon
forty-second street moon
forty second street moon
42nd St Moon
42ndstmoon
Greg MacKellan
All show titles per season
Eureka Theatre
Eureka Theater
26. California Shakespeare Theater
California Shakespeare Theatre
California Shakespeare Festival
Cal Shakes
Jonathan Moscone
Susie Falk
As the season approaches -- the
names of that season's directors and
productions.
27. “I search twitter for "kids outside" and
then compliment them on giving their
kids a green hour!) ”
Danielle Brigida
32. Find and Add Feeds – Start Listening!
Ego Searches Basics
Persistent Searches Key words/phrases
Influencers Blog Feeds
Other Where else does your
audience hang out?
48. Use Your RSS Reader Like A Rock Star!
Small block of
time for daily
reading
Clean house,
reorganize
Don’t feel
obligated to
read everything
49. Establish Good Habits
Start with a small, select number of feeds
Review feeds as part of your routine
Open interesting links in new tabs
Read and follow interesting links in
comments
Subscribe to new feeds
Revise keywords as you go
Identify mission critical keywords
Share a summary weekly w/others
51. If you find people talking
about you ….
Not Problem
Keep track of themes
Keep track of positives
Engage
Look for stories to repurpose
52. If you find people talking
about you ….
Problem
Big Problem
Little Problem
Be prepared to act
Track themes
swiftly
Be prepared to engage
53. Add value to the conversation
Don’t be afraid to disagree
Keep to the point of the topic
Point to relevant sources if
you have more information
Watch the conversation
develop
Humor works
Respond like a queen Avoid big brother
54.
55.
56.
57. Regular Time for Reflection
Are the topics of conversation changing?
Is the tone, sentiment, or volume changing?
Where are the most interesting conversations
taking place?
What does this mean for your strategy or
programs? How can you use the information to
improve what your are doing?
Is there great content (stories) that you can
repurpose elsewhere?
He discovered the secret of social media success: listening firstToyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards than the Senate bill that was passed last spring.
http://www.flickr.com/photos/salondemaria/2947803924/You don’t need to necessarily carve out additional time for professional learning because you’re probably doing it already through other channels. The challenge is adding it your routine. It is difficult because you have to shift gears from your Outlook calendar, answering emails, meetings, or getting tasks done. It’s a shift from a getting things done sort of productivity to social productivity. Or rather it is finding your social productivity sweet spot.Ask yourself how time you can allocate to listening for professional learning. Is it a half-hour a day, an hour a day, or is an hour or two a week? The point is to get started, block out that time, and start paying yourself.Think about your current routine. When does it make sense to integrate something new? I do my social media listening for professional learning before email and after I’ve created my 3 things I must do today list. I do it in the morning. I know other people who do it right after lunch.
http://www.flickr.com/photos/franie/471300085/What do you want to learn today about social media strategy?What’s your burning question?What’s one thing you know about social media that you can share with others today?
California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- the names of that season's directors and productions.
California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- the names of that season's directors and productions.
Who you are following, but they’re not following you backWho is following you, but you’re not following them backWho is following and you’re following them
