Defining Social Media <ul><li>Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues ~ Wikipedia
Key terms : social interaction, web-based technologies, DIALOGUES
For the book trade - to further the promotion of books, feedback, two-way communication
For your Company – Devise your own unique strategy </li></ul>
A company that jumped on to the social media bandwagon just over a year ago saw that.... <ul><li>Blog views : 10,932 times since January 2011
Tara Books - using it in a similar way to how Pratham Books use their blog
Penguin - far more regular, smaller posts. Use of facebook chat with authors.
Karadi Tales - use of Karadi Bear persona, sharing artwork from their books in a monthly 'calendar', etc. </li></ul>
Identify Us <ul><li>We are an independent children's publishing house doing multilingual books in a variety of genres
Largest English language trade publisher in the subcontinent </li></ul><ul><li>Member of Parliament (LokSabha),Thiruvananthapuram. Author of 12 books.Former Under-SecretaryGeneral,United Nations.Former Minister. RTs do not imply endorsement </li></ul><ul><li>An independent non-profit feminist publishing house.
News, views and reviews from India's fastest growing publisher </li></ul>
Put Your Thinking Caps On... A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. (via gigaom.com) Example of @induviduality's Twitter bio: Children's writer & illustrator. Traveller. Elephant lover. Pomfret Fundamentalist. Trash collector. Fabric fiend. Retro Bollywood Junkie. Learning Urdu.
Allows bookshops and customers to sample your books
Should not be the sole intention of your social media efforts </li></ul><ul><li>Dial-a-Book – use of Facebook and Twitter </li></ul>
Things to keep in mind • Deciding which platforms to use • Use of different clients – Tweetdeck, Hootsuite – time management • Rough ideas about who you want to approach (audience) • Individual vs company voice. Sales vs personal voice. <ul><li>People's perception of your brand personality
Transparency and honesty, handling controversies immediately
Just one of the media channels. Need to use traditional media as well. </li></ul>
Problems and Pitfalls <ul><li>Large investment of time