Listening Mini Workshop


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  • He discovered the secret of social media success: listening firstToyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards than the Senate bill that was passed last spring.
  • don’t need to necessarily carve out additional time for professional learning because you’re probably doing it already through other channels.  The challenge is adding it your routine. It is difficult because you have to shift gears from your Outlook calendar, answering emails, meetings, or getting tasks done.   It’s a shift from a getting things done sort of productivity to social productivity. Or rather it is finding your social productivity sweet spot.Ask yourself how time you can allocate to listening for professional learning.   Is it a half-hour a day, an hour a day, or is an hour or two a week? The point is to get started, block out that time, and start paying yourself.Think about your current routine.   When does it make sense to integrate something new?    I do my social media listening for professional learning before email and after I’ve created my 3 things I must do today list.  I do it in the morning.  I know other people who do it right after lunch.
  • do you want to learn today about social media strategy?What’s your burning question?What’s one thing you know about social media that you can share with others today?
  • California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- the names of that season's directors and productions.
  • California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- the names of that season's directors and productions.
  • Who you are following, but they’re not following you backWho is following you, but you’re not following them backWho is following and you’re following them
  • Listening Mini Workshop

    1. Actionable Listening and Participation Techniques For Arts Organizations Beth Kanter, Beth’s Blog and Co-Author Networked Nonprofit Leveraging Social Media, April 18, 2011
    2. Agenda1.Icebreaker2.A couple of nonprofit listening and engaging stories3. Three Steps
    3. Just two words: What comes tomind when you think about socialmedia listening and engaging?
    4. The Red Cross Case Study:Listening and Engaging Comes First • First foray into social media was a listening project in 2006 • People were talking and they needed to listen • At first, felt like going to war, but changed internal perception of social media
    5. Listen: Monitor, Compile, Distribute, Reflect I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
    6. Influencer Customer complaining …Relationship service building issueNot Just A Spectator Sport
    7. What’s in Wendy’s Tool Box?
    8. Meet Apollo
    9. Toyota supported the Hill-Terry bill that called forsubstantially less aggressive fuel economy standards
    10. ::the three stepsReadyListenParticipate
    11. Step 1: Get Ready
    12. How can you integratelistening into yourroutine?
    13. You Don’t Have To Be Joey Chestnut
    14. Get your organization ready•Response policy?•How will you share insights?
    15. Share PairsWhat do you need to do be ready forlistening ? Photo by Franie
    16. Step 2: Set Up A Listening PostKey word searchesIdentifying influencersAdding Feeds and People To Follow
    17. Brainstorm Keywords • Nonprofit Name • Other nonprofit names in your space • Program, services, and event names • CEO or well-known personalities associated with your organization • Other nonprofits with similar program names • Your brand or tagline • URLs for your blog, web site, online community • Industry terms or other phrases • Issue area, synonyms, geography • Your known strengths and weaknesses.
    18. 42nd Street Moon42 st moon42 Street Moonforty-second street moonforty second street moon42nd St Moon42ndstmoonGreg MacKellanAll show titles per seasonEureka TheatreEureka Theater
    19. counterpulseperforming diasporaartist in residence namescounterpulse blogwords firstshaping san franciscodance discourse project
    20. California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- thenames of that seasons directors andproductions.
    21. “I search twitter for "kids outside" andthen compliment them on giving theirkids a green hour!) ” Danielle Brigida
    22. Share PairsWhat are your organization’s keywords andphrases? Photo by Franie
    23. WhereMany Tools ….. Many, Search and add to your reader
    24. Find and Add Feeds – Start Listening!Ego Searches BasicsPersistent Searches Key words/phrasesInfluencers Blog FeedsOther Where else does your audience hang out?
    25. Listening to identify and cultivate influencers
    26. Find Well-Connected Followers
    27. Analyze Twitter Hash Tags
    28. Linked In Social Network Analysis
    29. Don’t Panic!!
    30. AvoidingInformationOverload ….. Mindful Choices Time Box Take People Breaks Filters
    31. Use Your RSS Reader Like A Rock Star! Small block of time for daily reading Clean house, reorganize Don’t feel obligated to read everything
    32. Establish Good HabitsStart with a small, select number of feedsReview feeds as part of your routineOpen interesting links in new tabsRead and follow interesting links incommentsSubscribe to new feedsRevise keywords as you goIdentify mission critical keywordsShare a summary weekly w/others
    33. Start engaging
    34. If you find people talkingabout you …. Not Problem Keep track of themes Keep track of positives Engage Look for stories to repurpose
    35. If you find people talking about you …. Problem Big Problem Little ProblemBe prepared to act Track themesswiftly Be prepared to engage
    36. Add value to the conversation Don’t be afraid to disagree Keep to the point of the topic Point to relevant sources if you have more information Watch the conversation develop Humor worksRespond like a queen Avoid big brother
    37. Regular Time for ReflectionAre the topics of conversation changing?Is the tone, sentiment, or volume changing?Where are the most interesting conversationstaking place?What does this mean for your strategy orprograms? How can you use the information toimprove what your are doing?Is there great content (stories) that you canrepurpose elsewhere?
    38. Beth Kanter