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Opera San Jose Case Study

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Opera San Jose Case Study

  1. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />Twitter Lab!An Opera in 140 Characters<br />A West Coast Premiere!<br />
  2. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />Act 1: The Blind Date<br /><ul><li>Know what relationship you’re looking for
  3. Start by listening
  4. Be yourself
  5. ReTweet with a thoughtful comment</li></ul>Magda’s Advice:<br />
  6. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />Act II: Falling In Love<br />Prunier’s Tips:<br />Learn about your audience<br />Identify influencers<br />Identify/develop shared interests<br />
  7. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />NetNewsWire<br />You’re not paranoid- people *are* talking about you.<br />Do you know what they’re saying?<br />
  8. TweetDeck<br />Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />TweetDeck helped us connect with followers & learn about *their* interests (and Play #operaplot!).<br />
  9. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />OSJ’s #Operaplot Winners!<br />@Pattyoboe: Leaving your husband & child isn’t all it’s cracked up to be. In the end she finally gets on track.<br />@Mlaffs: Buona sera my friend, but you’re blocking the end. Rosina’s a bride. Her love, he must hide, ‘til Basilio’s will they can bend.<br />@FunWithIago: Of all the artist lofts in the world, that consumptive dame had to light her candle in mine. Well, we’ll always have Paris.<br />
  10. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />Act III: Exploring the Relationship<br /><ul><li>Are you even listening to me?
  11. How well do I really know you?
  12. Do we have anything in common?</li></li></ul><li>Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />Friend or Follow?<br />
  13. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />#operaplot Analysis<br />2nd annual competition: less about the medium and more about being social<br />Young & Postmodern: pop culture references used to summarize an opera!<br />
  14. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />The Grand Finale<br />Play more, promote less!<br />

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